Welcome!

News Feed Item

'Hurricane Sandy: Coming Together' Generates Nearly $23 Million For The American Red Cross

Benefit Telethon Generates Record Volume of Individual Donations For Hurricane Sandy Victims

NEW YORK, Nov. 3, 2012 /PRNewswire/ -- The American Red Cross and NBCUniversal announced today that "Hurricane Sandy: Coming Together," a live, one-hour benefit telethon, generated nearly $23 million in support of victims impacted by Hurricane Sandy. A record number of individual donations by phone, text and online were accepted by the American Red Cross during the 8:00 p.m. - 12:00 a.m. time period beginning on Friday, November 2, 2012. The volume of website and phone traffic exceeded previous benefit telethons in support of the American Red Cross over the last five years.

"We are incredibly grateful and humbled by this outpouring of support for those who are suffering as a result of Superstorm Sandy," said American Red Cross Chief Marketing Officer Peggy Dyer.  "Our preliminary results of nearly $23 million raised are an extraordinary example of how the American people pull together in times of disaster. Their generous donations will go directly to those in need, and we urge the public to continue to give. We also thank the dedicated and talented team at NBCUniversal for the millions of people they have helped through this telethon."

Hosted by NBC "Today" anchor Matt Lauer, the live telethon featured performances by Christina Aguilera (NBC's "The Voice"), Mary J. Blige, Jon Bon Jovi, Billy Joel, Joe Perry, Bruce Springsteen and the E Street Band, Sting and Steven Tyler as well as appearances by Kevin Bacon, Jimmy Fallon (NBC's "Late Night with Jimmy Fallon"), Tina Fey, Whoopi Goldberg, Jon Stewart and NBC News' Brian Williams.

Performances included: Jimmy Fallon with Steven Tyler and Bruce Springsteen on vocals and Billy Joel on piano for a rendition of "Under the Boardwalk;" Christina Aguilera of "Beautiful;" Jon Bon Jovi of a medley of "Who Says You Can't Go Home" and "Living on a Prayer;" Billy Joel of "Miami 2017;" Mary J. Blige of "Living Proof;" Sting of "Message in a Bottle;" Steven Tyler and Joe Perry of "Dream On;" Bruce Springsteen of "Land of Hope and Dreams."

"Hurricane Sandy: Coming Together" will be available online through the weekend across NBCUniversal digital properties including NBC.com, g4tv.com and nbcnews.com as well as on Xfinity.com/tv and Hulu. Comcast cable markets are also offering the telethon on Xfinity On Demand throughout the weekend. The telethon is also available on demand from over 40 cable, satellite and telco operators including AT&T, Cox Communications, DIRECTV, Time Warner Cable and Verizon FiOS, among others.

The benefit telethon was broadcast Friday, November 2, 8:00 - 9:00 p.m. ET live from the New York studios of NBC at 30 Rockefeller Plaza across the NBCUniversal networks including: NBC, Bravo, CNBC, E!, G4, MSNBC, NBC Sports Network, Style, Syfy and USA as well as HBO, Discovery's Fit & Health and Velocity networks, The Weather Channel and Wealth TV. The NBC Owned and some affiliate television stations live-streamed the telethon on their websites.

Comcast's xfinity.com/TV, Hulu and more than 100 Gannett-owned websites, including usatoday.com, live streamed the telethon, along with multiple NBCUniversal digital properties, including: NBC.com, Fandango, iVillage, g4tv.com, nbcnews.com and weather.com. 

Clear Channel radio stations, along with a number of local radio stations from across the Tri-State area, simulcast coverage of the event.

The American Red Cross response to Sandy is very large and will be very costly, affecting a massive area spanning much of the eastern half of the country. Financial donations help the American Red Cross provide shelter, food, emotional support and other assistance to those affected by disasters like Hurricane Sandy. To donate, people can visit www.redcross.org, call 1-800-HELPNOW or text the word REDCROSS to 90999 to make a $10 donation.

About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at http://blog.redcross.org.

SOURCE NBCUniversal

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...