Welcome!

News Feed Item

Victoria Racing Club Teams With Cisco to Transform the Fan Experience at Flemington Racecourse

Victoria Racing Club First Past the Post to Implement World-Class Technology

MELBOURNE, AUSTRALIA -- (Marketwire) -- 11/04/12 -- Cisco (NASDAQ: CSCO) -- The Victoria Racing Club (VRC) is set to lead the field in technology innovation when it deploys the Cisco Connected Stadium Wi-Fi Solution to provide Flemington members and racegoers with the latest in Wi-Fi technology. As the first racecourse in the world to deploy Connected Sports Solutions, the VRC is poised to make Flemington the most technology-advanced racecourse in the world.

Flemington will be the first racecourse in the world to implement the technology, which will be operational before the 2013 Melbourne Cup Carnival, allowing racegoers to quickly and easily gain high-speed, concurrent Wi-Fi Internet access from their mobile and smart phones as the action at the track unfolds. As well as keeping up with social media, members and guests will also have access to numerous specially designed services via their mobiles, including the ability to place bets, purchase food and beverages and watch the races in high definition (HD) video.

Encouraging fans to use the Cisco Connected Stadium Wi-Fi network for Internet connectivity will also help free up mobile networks, allowing fans to text and call throughout race day, something that can be challenging during major race meetings.

Cisco StadiumVision will provide an interactive on-course experience for racegoers with HD displays and video walls throughout the venue with its capability to deliver digital content with multiple camera angles of the races, race day information and special promotions. The highly customisable solution will enable the VRC to provide an unparalleled race experience to patrons by providing directional seat information upon arrival, real-time traffic and weather updates and exclusive video content for its premium members. The technology will offer sponsors and advertisers new opportunities to engage patrons with dynamic and highly targeted content and promotions.

"Being connected is now a crucial part of daily life and with the rapid growth of social media the VRC wants to be at the forefront of providing racegoers with access to their mobile devices on-course," said VRC Executive General Manager Corporate, Finance and Strategic Initiatives Simon Love.

"The Victoria Racing Club's implementation of Cisco Connected Sports Solution is a game changer that will see ubiquitous connectivity extended throughout Flemington, giving our visitors and patrons an enriched live racing experience unlike any other in the world."

"Reliable, real-time Wi-Fi access on our busiest race days will not only help visitors interact and share their race experiences with friends and families via social media, text and video during the event; it also allows us to expand the ways in which our guests can engage with the venue on a more personalised level -- an attractive proposition for our sponsors," said Mr Love.

"I am very proud of our collaboration with the Victoria Racing Club to transform the venue and create a truly remarkable and unforgettable experience for members and patrons. Cisco is excited about the opportunity to contribute to the VRC's business objectives, while also developing leading multi-media solutions such as StadiumVision," said Richard Kitts, Vice President of Cisco Australia and New Zealand.

The Connected Sports solution provides the VRC with a single, highly scalable and secure platform for innovation and growth as well as the necessary flexibility to adapt to changing market needs for years to come.

By implementing Cisco Connected Stadium, the VRC joins Real Madrid C.F.'s Santiago Bernabéu Stadium, New Zealand's Eden Park, London's Wembley Stadium, the Dallas Cowboys' Stadium and numerous others who are focused on creating truly remarkable and unforgettable experiences for fans through cutting-edge technology that delivers real business results.

Technorati Tags: Cisco, video, Connected Stadium, StadiumVision, Wi-Fi

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com.au. For ongoing news from Australia and New Zealand, please go to http://newsroom.cisco.com/anz.

Cisco, the Cisco logo, and StadiumVision are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developers ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...