Welcome!

News Feed Item

Lushan Ruyi Card Enables Non-Guided Tours

-Launching Ceremony for Issuance of First of its Kind Functional Card for Non-Guided Travel Held in Beijing

BEIJING, Nov. 5, 2012 /PRNewswire/ -- The launching ceremony for issuance of the Lushan Ruyi Card nationwide, a functional card for non-guided visits to Lushan scenic area, was held at JW Marriott Hotel Beijing on October 30, 2012. The Lushan Ruyi Card, the first of its kind in China, features several benefits including lifelong waiver of the entrance fee and pre-paid concessions. Lushan Mountain aims to take the lead in introducing membership marketing to tourist attractions across China with the roll out of the Lushan Ruyi Card, in a move to promote leisure and vacation travel and to encourage people to take vacations without being confined to the restrictions of an organized tour group.

(Photo: http://photos.prnewswire.com/prnh/20121105/CN05041-a )
(Photo: http://photos.prnewswire.com/prnh/20121105/CN05041-b )

The Lushan Ruyi Card, the result of the strategic cooperation between Lushan Mountain and HNA Tour, is jointly issued by Bohai Yisheng Business Service Co., Ltd. (Yisheng) and Lushan Tourism Co., Ltd and operated by Jiangxi Zhongbang Leisure Services Co., Ltd. (Zhongbang). The Lushan Ruyi Card also signals the official start of Yisheng's plan to roll out a general purpose tourism card for domestic travelers and significant progress in Lushan Mountain's transition from a traditional sightseeing locale to one specializing in receiving visitors whose main purpose is leisure or who are on vacation.

In line with the government issued "Outline for Domestic Leisure Travel," the Lushan Ruyi Card is also intended to improve the quality of the travel experience for domestic tourists, by making leisure travel an integral part of life for a Chinese person as well as a tool for encouraging healthy consumption behaviors, as the country strives to build a harmonious and prosperous consumer-driven domestic economy. The card provides an ideal combination of travel and financial services and will act as a significant catalyst for the transition of the local tourism industry from an entrance fee-based sightseeing model to a leisure travel-based consumption one. The card also will boost the attractiveness of Lushan Mountain as a travel destination, while generally increasing tourism income, leveling out the number of tourist arrivals between peak and off-peak seasons and improving the quality of leisure time for people living in the regions surrounding the Lushan scenic area.

In the future, the "Lushan Ruyi Card" will provide cardholders with more premium services and an enhanced experience by continuously adding to the list of merchants who accept the card and expanding cooperation with other destinations nearby and across China. 

Lushan Mountain is one of the cradles of Chinese civilization. It adjoins the Yangtze River to the north and Poyang Lake to the east, which, together, create a beautiful geographical environment. Lushan Mountain is also the birthplace of Chinese landscape painting, of scenic poetry, and of the Chinese form of Buddhism. As the place where the tenets of Taoism were laid down as well as a center for Neo-Confucianism, it is an ideal destination for exchanges between Chinese and western cultures as it brings together five major religions - Buddhism, Taoism, Islam, Catholicism and Protestantism. Lushan Mountain was regarded as the Summer Capital of the Chinese National Government of Nanking, and the historic venue for the Kuomintang-Communist cooperation. It is a renowned ideal destination for recuperation and revitalization…

Soon after China's implementation of the reform and opening up policies, Lushan Mountain quickly became a destination of choice once the boom in travel got underway. Now the destination is set to make another unique contribution by shifting the focus of the experience of travel for Chinese vacationers from that of sightseeing to that of leisure, with the issuance of the Lushan Ruyi Card.

According to Zhongbang, four types of cards will be issued initially: 200,000 Silver Cards, 10,000 Gold Cards, 2,000 Diamond Cards and 1,000 Supreme Cards, respectively priced at 498 yuan, 10,000 yuan, 100,000 yuan and 280,000 yuan apiece. Holders can enjoy a variety of privileges when using the card as the admission ticket to the Lushan Mountain Scenic Area or when used to pay for other leisure-related services. The Lushan Ruyi Card, by focusing on the convenience and benefits it will provide its holders, enables a perfect traveling experience by having access to quality one-stop services.

Silver cardholders get a lifelong free pass to all of Lushan Mountain's scenic areas and can avail themselves of the pre-paid feature to recharge and use the card at will. Cardholders enjoy preferential services provided by contracted high quality merchants, while Zhongbang monitors and guarantees the quality of those merchants' services.

Gold cardholders are entitled to all the same benefits available to silver cardholders. In addition, gold cardholders can offer free silver cards to three people per year during the initial five years of membership or, as a one shot deal, to ten people upon acquiring the card for themselves. Moreover, gold cardholders can receive value-added services such as free hotel accommodation upgrades during the same five-year benefit period.

Diamond cardholders can provide free silver cards to 25 people each year during the five-year benefit period, or to 80 people at once upon signing up. Cardholders, whether they be individuals or organizations, can avail themselves of Zhongbang's housekeeping services during the entire length of two stays per year at Lushan Mountain, as long as the length of any one stay does not exceed four days. Zhongbang will customize the housekeeping services to be supplied based on individual needs..

Supreme cardholders can provide silver cards for free to 50 people each year for five years, or to 180 people at the time of signing up. They can also receive value-added services such as free villa accommodation upgrade, as well as the housekeeping services.

To date, 36 high quality merchants have signed up to be a Lushan Ruyi Card Merchant, including scenic spot operators, hotels, restaurants, spas, retail shops and transportation service providers in the Lushan Mountain area, providing a full-service travel experience for all cardholders covering dining, accommodation, transportation, touring, shopping and entertainment. Card operator Zhongbang monitors and guarantees the quality of merchants' services. The Lushan Ruyi Card is a valuable leisure and travel companion, as well as a precious gift for friends and relatives. For more information, please visit the Lushan website or call 400-1078888.

CONTACT:
Hu Xinyi
Beijing Innovative Linkage International Communications Consulting Co., Ltd.
+86 135 2004 9908
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyor belt between the Software Factory and production stages. Artifacts are ...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
Back in February of 2017, Andrew Clay Schafer of Pivotal tweeted the following: “seriously tho, the whole software industry is stuck on deployment when we desperately need architecture and telemetry.” Intrigue in a 140 characters. For me, I hear Andrew saying, “we’re jumping to step 5 before we’ve successfully completed steps 1-4.”
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.