Welcome!

News Feed Item

Kenshoo Secures $12 Million Late Stage Funding for Opportunistic Product Innovation and Global Expansion

SAN FRANCISCO, November 6, 2012 /PRNewswire/ --

Tenaya Capital leads round to accelerate technology solutions across channels and devices for optimizing social media, search marketing and beyond

Kenshoo (http://www.kenshoo.com), the global leader in premium digital marketing software, today announced it has raised $12 million in a late stage financing round led by Tenaya Capital (http://www.tenayacapital.com). All existing Kenshoo investors, including Sequoia Capital (http://www.sequoiacap.com), Sequoia Growth Fund, and Arts Alliance (http://www.artsalliance.co.uk) participated in this latest round.

     (Logo: http://photos.prnewswire.com/prnh/20120907/559592 )

Kenshoo will use the funding to support ongoing double and triple digit annual growth rates within its search marketing and social media business units as well as further penetrate key geographic markets. The financing will also help Kenshoo more aggressively create new opportunities for brands and agencies to address the entire purchase funnel while driving revenue across channels and devices.

"The Kenshoo team is second to none and clearly on a path to building a large market in a rapidly growing industry," said Tom Banahan, managing director of Tenaya Capital. "Kenshoo's superior technology, focus on scale, and commitment to profitability made it a clear choice for Tenaya to form a partnership and lead this round of financing."

"Tenaya has had amazing success with such leaders as Kayak and Zappos and we're humbled to have them as partners," said Yoav Izhar-Prato, co-founder and chief executive officer of Kenshoo. "The Tenaya team shares our core values around integrity and tenacity so it was a natural cultural fit. We look forward to tapping their resources and expertise to bring even more value for our clients, employees, and shareholders."

Kenshoo has a long track record with delivering first-to-market innovations in search marketing including seamless website tracking, transparent portfolio bid optimization, back-end inventory synchronization, local mass-management and a cross-channel desktop editor. The agile development pace has continued in 2012, with Kenshoo being the first search marketing technology platform to release support for Google Product Listing Ads, integration with leading Search Engine Optimization platforms, bid automation for Baidu and portfolio optimization for Yahoo! Japan.

Meanwhile, Kenshoo Social is one of only two companies in the world recently designated as a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange. Now serving more than one billion Facebook ads each day, Kenshoo Social helps marketers achieve brand awareness and engagement goals with superior targeting and optimization tools. This offering complements the intent-driven nature of search to help marketers capture customers throughout the purchase cycle and close the loop on cross-channel reporting and attribution through the Kenshoo Universal Platform.

"Kenshoo has always been motivated by creating unique solutions to marketing problems that others found too hard to tackle," added Izhar-Prato. "With nearly half of the Fortune 50 and all 10 top global ad agency networks using Kenshoo, our clients have always pushed us to deliver scalable technology that keeps them on the cutting edge. We will continue to push the boundaries of math and automation to deliver long-term success for our clients."

Industry projections forecast continued growth going forward for Kenshoo's addressable market. The IAB Internet Advertising Revenue Report states that online advertising revenues for the first half of 2012 climbed to an all-time high of $17 billion, a 14 percent increase year-over-year. Also, in Forrester's most recent US Interactive Marketing Forecasts report, Forrester Research Vice President, Principal Analyst Shar VanBoskirk reports that advertisers will spend $77 billion on interactive marketing by 2016 with search marketing commanding 44 percent of that spend and social media growing at a 26 percent compound annual growth rate (CAGR) over a five-year period.[1]

"Kenshoo is an indispensable, independent control system for any marketer who wants to be certain that every cent of an advertising budget is wisely used to reach customers via search engines, social networks and other vital touch points," added Michael Moritz, Chairman at Sequoia Capital.

About Kenshoo

Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit http://www.Kenshoo.com for more information.

Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.

1. US Interactive Marketing Forecast, 2011 To 2016, Forrester Research, Inc., August 24, 2011

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...