|By PR Newswire||
|November 5, 2012 09:01 PM EST||
SAN FRANCISCO, November 6, 2012 /PRNewswire/ --
Tenaya Capital leads round to accelerate technology solutions across channels and devices for optimizing social media, search marketing and beyond
Kenshoo (http://www.kenshoo.com), the global leader in premium digital marketing software, today announced it has raised $12 million in a late stage financing round led by Tenaya Capital (http://www.tenayacapital.com). All existing Kenshoo investors, including Sequoia Capital (http://www.sequoiacap.com), Sequoia Growth Fund, and Arts Alliance (http://www.artsalliance.co.uk) participated in this latest round.
Kenshoo will use the funding to support ongoing double and triple digit annual growth rates within its search marketing and social media business units as well as further penetrate key geographic markets. The financing will also help Kenshoo more aggressively create new opportunities for brands and agencies to address the entire purchase funnel while driving revenue across channels and devices.
"The Kenshoo team is second to none and clearly on a path to building a large market in a rapidly growing industry," said Tom Banahan, managing director of Tenaya Capital. "Kenshoo's superior technology, focus on scale, and commitment to profitability made it a clear choice for Tenaya to form a partnership and lead this round of financing."
"Tenaya has had amazing success with such leaders as Kayak and Zappos and we're humbled to have them as partners," said Yoav Izhar-Prato, co-founder and chief executive officer of Kenshoo. "The Tenaya team shares our core values around integrity and tenacity so it was a natural cultural fit. We look forward to tapping their resources and expertise to bring even more value for our clients, employees, and shareholders."
Kenshoo has a long track record with delivering first-to-market innovations in search marketing including seamless website tracking, transparent portfolio bid optimization, back-end inventory synchronization, local mass-management and a cross-channel desktop editor. The agile development pace has continued in 2012, with Kenshoo being the first search marketing technology platform to release support for Google Product Listing Ads, integration with leading Search Engine Optimization platforms, bid automation for Baidu and portfolio optimization for Yahoo! Japan.
Meanwhile, Kenshoo Social is one of only two companies in the world recently designated as a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange. Now serving more than one billion Facebook ads each day, Kenshoo Social helps marketers achieve brand awareness and engagement goals with superior targeting and optimization tools. This offering complements the intent-driven nature of search to help marketers capture customers throughout the purchase cycle and close the loop on cross-channel reporting and attribution through the Kenshoo Universal Platform.
"Kenshoo has always been motivated by creating unique solutions to marketing problems that others found too hard to tackle," added Izhar-Prato. "With nearly half of the Fortune 50 and all 10 top global ad agency networks using Kenshoo, our clients have always pushed us to deliver scalable technology that keeps them on the cutting edge. We will continue to push the boundaries of math and automation to deliver long-term success for our clients."
Industry projections forecast continued growth going forward for Kenshoo's addressable market. The IAB Internet Advertising Revenue Report states that online advertising revenues for the first half of 2012 climbed to an all-time high of $17 billion, a 14 percent increase year-over-year. Also, in Forrester's most recent US Interactive Marketing Forecasts report, Forrester Research Vice President, Principal Analyst Shar VanBoskirk reports that advertisers will spend $77 billion on interactive marketing by 2016 with search marketing commanding 44 percent of that spend and social media growing at a 26 percent compound annual growth rate (CAGR) over a five-year period.
"Kenshoo is an indispensable, independent control system for any marketer who wants to be certain that every cent of an advertising budget is wisely used to reach customers via search engines, social networks and other vital touch points," added Michael Moritz, Chairman at Sequoia Capital.
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit http://www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
1. US Interactive Marketing Forecast, 2011 To 2016, Forrester Research, Inc., August 24, 2011
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 30, 2016 12:00 AM EDT Reads: 1,662
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 29, 2016 10:15 PM EDT Reads: 283
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 29, 2016 10:00 PM EDT Reads: 2,485
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 29, 2016 08:30 PM EDT Reads: 2,440
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 29, 2016 08:15 PM EDT Reads: 1,869
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 29, 2016 08:00 PM EDT Reads: 912
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 29, 2016 07:00 PM EDT Reads: 1,980
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 29, 2016 06:45 PM EDT Reads: 839
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 29, 2016 06:15 PM EDT Reads: 331
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 29, 2016 06:15 PM EDT Reads: 796
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 29, 2016 04:30 PM EDT Reads: 3,567
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 29, 2016 02:15 PM EDT Reads: 3,745
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aug. 29, 2016 02:00 PM EDT Reads: 1,006
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 29, 2016 12:45 PM EDT Reads: 2,029
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 29, 2016 12:15 PM EDT Reads: 843