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Tribal Fusion Appoints First Global GM

Tribal Fusion, the global display advertising provider owned by Exponential Interactive, has appointed Rob Deichert as its first global general manager.

Previously head of data at real-time online assistance provider LivePerson, Deichert will be charged with continuing the domestic and global expansion of Tribal Fusion through audience-focused advertising and high-impact creative solutions.

Prior to LivePerson, Deichert was senior vice president of digital ad operations at The Weather Channel and, previously, senior vice president of global sales development at AOL. Deichert began his career in digital advertising at Advertising.com rising to the role of director of operations.

As general manager of Tribal Fusion, Deichert aims to optimize the business’ operations around the combination of its audience insights, modelling and targeting products with its suite of high-impact creative solutions.

Tribal Fusion uses Exponential’s e-X Advertising Intelligence Platform to help agencies and advertisers plan and deliver high-impact, rich-media campaigns that connect with their target audience at scale. E-X aggregates and contextualizes two billion online events a day to populate a 50,000-attribute topic tree that advertisers can use to discover, select and model their online audiences based on their real online interests and intentions. The business currently has operations in 26 countries and reaches more than 450 million unique users globally.

“It’s a competitive space but it’s clear that the engine that drives Tribal Fusion’s audience targeting and creative solutions is the best around. I’m looking forward to helping perfect the pieces around that engine to drive the best, highest-performing strategies and campaigns for advertisers and agencies,” says Deichert.

"The digital advertising industry is ever-evolving. Therefore it is vital to have people on your team with the ability to lead change,” said Marv Tseu, chief operating officer at Exponential. “We are thrilled to have Rob join our team. He has a proven track record of success and his executive experience has instilled in him invaluable leadership qualities.”

About Tribal Fusion

Tribal Fusion is a global display advertising provider that drives sales for the world’s top brands by helping them learn about, reach and engage their online audiences more effectively.

We combine our premium publisher network, advanced online ad technology and integrated audience data on a single platform to deliver audience insights, targeting and creative solutions that transform the way brands connect with their prospective customers.

Tribal Fusion is a division of Exponential Interactive, Inc., a global digital advertising company headquartered in Emeryville, California, which offers its solutions to brand advertisers in 26 countries worldwide.

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