|By PR Newswire||
|November 6, 2012 01:25 PM EST||
BEIJING, Nov. 6, 2012 /PRNewswire / -- On October 25, renowned marketing expert Kevin Huang gave an presentation entitled "Foreign Trade Marketing Enters an OCM Era" at the Canton Fair International Market Forum where he called on companies that are looking to establish their own channels and brands in overseas markets to learn the needs of and create value for international customers. Given the trend that consumers no longer simply trust hard advertising, he told these companies to implement a "go global" strategy, using news media as a communications channel to effectively build their brands.
Huang pointed out that amid the globalization of competition in international markets, Chinese exporters need to challenge traditional international brands in their respective fields as part of their transformation and upgrade. Strategically, they must shift their focus to creating customer value while establish overseas channels. In order to create customer value, they need to develop close relationships with customers to better understand their needs. After analyzing the emerging opportunities in international markets, Huang urged Chinese exporters to be proactive in reaching out to potential customers in what he termed a "go global" marketing strategy rather than just waiting for opportunity to knock.
According to the latest data provided by the Ministry of Commerce of China, approximately 20 percent of the country's foreign trade firms have successfully developed their own proprietary brands through their own efforts, as compared to 10 percent ten years ago. The firms reported exports accounting for 11 percent of the country's total. The country's automobile, machinery, shipping and certain labor-intensive industries have made breakthroughs with their proprietary brands.
Huang said that overseas consumers and users are more likely to choose products that have already attained a certain level of brand recognition, while, at the same time, taking into consideration the products' price-performance ratio. In addition to product quality, design and value-added improvements, Chinese firms have already learned how to promote their own products and brands by studying the methodologies used by world's major players, and by applying this knowledge, they will be able to get double the result with half the work.
Commenting on the overseas promotion efforts of Chinese firms, Huang spoke of PR Newswire, a professional news release distribution organization with a media distribution network covering the entire globe. He explained that PR Newswire is able to quickly deliver a firm's news and other relevant content to overseas media and audiences, providing Chinese firms with a channel to efficiently, cost-effectively and quickly gain brand recognition along with acceptance of the brands by overseas audiences. Compared to other marketing methods, communication through news releases and related content goes a long way in enhancing trust in brands by overseas media and audiences, and as the important part of any comprehensive international marketing strategy, is increasingly valued by marketing and communication professionals at export firms.
Kevin Huang comes from Shanghai Globao Marketing Co., Ltd., and has rich international practical marketing experience. He is frequently invited to speak at large forums across China.
Subtitled "Sharing the insights and experiences of efforts by companies at branding and expansion of trade channels", the international marketing forum at this year's Canton Fair provides opportunities for exhibitors to create a customized brand, analyze market environment, exchange marketing knowledge and expand market vision. Speakers at the forum also include Simplicity CEO Roman Y. Goronok and International Enterprise Singapore group director for planning Lee-Khoo Wee Lin.
Shanghai Globao Marketing Co., Ltd (www.globao.com.cn) is the first inland company that provides training and consultancy to foreign-trade companies in China. It runs a very unique business model by charging service fee based on the increase of annual sales his clients finally achieve.
Since 2005, Globao has trained over 120 China leading companies including Sinopec, Cherry Auto, Seahorse Auto, Midea, Galanz, Sunon Office Furniture and etc, and provided consulting service to many of his clients to successfully help increase their sales revenue from less than USD10 million to over USD50 million.
The two books, Export Marketing Practice and Export Marketing Strategy, published by Globao Marketing are quite famous and popular in the market.
Tel: +86-21-6871-3680 (line 4)
Email: [email protected]
SOURCE Shanghai Globao Marketing Co., Ltd.
SYS-CON Events announced today that (ISC)²® (“ISC-squared”) will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Two leading non-profits focused on cloud and information security, (ISC)² and Cloud Security Alliance (CSA), developed the Certified Cloud Security Professional (CCSP) certification to address the increased demand for cloud security expertise due to rapid growth in cloud. Recently named “The Next...
Feb. 11, 2016 03:00 PM EST
The Art of DevOps provides a fun overview to help teams understand DevOps. Written in the style of the famous 6th century Chinese manuscript “The Art of War,” this eBook describes DevOps in the form of a mission to continuously deliver assets to the operational battlegrounds safely, securely, and quickly. It’s a fun read with valuable insights.
Feb. 11, 2016 02:45 PM EST
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 11, 2016 02:45 PM EST Reads: 436
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
Feb. 11, 2016 01:45 PM EST
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
Feb. 11, 2016 01:45 PM EST
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 11, 2016 01:30 PM EST Reads: 434
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, will give users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion w...
Feb. 11, 2016 12:20 PM EST
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
Feb. 11, 2016 12:00 PM EST
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 11, 2016 12:00 PM EST Reads: 202
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 11, 2016 11:30 AM EST Reads: 243
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
Feb. 11, 2016 11:30 AM EST
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
Feb. 11, 2016 11:15 AM EST Reads: 278
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Feb. 11, 2016 11:00 AM EST Reads: 243
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Feb. 11, 2016 11:00 AM EST Reads: 415
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 11, 2016 11:00 AM EST Reads: 120