|By PR Newswire||
|November 6, 2012 01:25 PM EST||
BEIJING, Nov. 6, 2012 /PRNewswire / -- On October 25, renowned marketing expert Kevin Huang gave an presentation entitled "Foreign Trade Marketing Enters an OCM Era" at the Canton Fair International Market Forum where he called on companies that are looking to establish their own channels and brands in overseas markets to learn the needs of and create value for international customers. Given the trend that consumers no longer simply trust hard advertising, he told these companies to implement a "go global" strategy, using news media as a communications channel to effectively build their brands.
Huang pointed out that amid the globalization of competition in international markets, Chinese exporters need to challenge traditional international brands in their respective fields as part of their transformation and upgrade. Strategically, they must shift their focus to creating customer value while establish overseas channels. In order to create customer value, they need to develop close relationships with customers to better understand their needs. After analyzing the emerging opportunities in international markets, Huang urged Chinese exporters to be proactive in reaching out to potential customers in what he termed a "go global" marketing strategy rather than just waiting for opportunity to knock.
According to the latest data provided by the Ministry of Commerce of China, approximately 20 percent of the country's foreign trade firms have successfully developed their own proprietary brands through their own efforts, as compared to 10 percent ten years ago. The firms reported exports accounting for 11 percent of the country's total. The country's automobile, machinery, shipping and certain labor-intensive industries have made breakthroughs with their proprietary brands.
Huang said that overseas consumers and users are more likely to choose products that have already attained a certain level of brand recognition, while, at the same time, taking into consideration the products' price-performance ratio. In addition to product quality, design and value-added improvements, Chinese firms have already learned how to promote their own products and brands by studying the methodologies used by world's major players, and by applying this knowledge, they will be able to get double the result with half the work.
Commenting on the overseas promotion efforts of Chinese firms, Huang spoke of PR Newswire, a professional news release distribution organization with a media distribution network covering the entire globe. He explained that PR Newswire is able to quickly deliver a firm's news and other relevant content to overseas media and audiences, providing Chinese firms with a channel to efficiently, cost-effectively and quickly gain brand recognition along with acceptance of the brands by overseas audiences. Compared to other marketing methods, communication through news releases and related content goes a long way in enhancing trust in brands by overseas media and audiences, and as the important part of any comprehensive international marketing strategy, is increasingly valued by marketing and communication professionals at export firms.
Kevin Huang comes from Shanghai Globao Marketing Co., Ltd., and has rich international practical marketing experience. He is frequently invited to speak at large forums across China.
Subtitled "Sharing the insights and experiences of efforts by companies at branding and expansion of trade channels", the international marketing forum at this year's Canton Fair provides opportunities for exhibitors to create a customized brand, analyze market environment, exchange marketing knowledge and expand market vision. Speakers at the forum also include Simplicity CEO Roman Y. Goronok and International Enterprise Singapore group director for planning Lee-Khoo Wee Lin.
Shanghai Globao Marketing Co., Ltd (www.globao.com.cn) is the first inland company that provides training and consultancy to foreign-trade companies in China. It runs a very unique business model by charging service fee based on the increase of annual sales his clients finally achieve.
Since 2005, Globao has trained over 120 China leading companies including Sinopec, Cherry Auto, Seahorse Auto, Midea, Galanz, Sunon Office Furniture and etc, and provided consulting service to many of his clients to successfully help increase their sales revenue from less than USD10 million to over USD50 million.
The two books, Export Marketing Practice and Export Marketing Strategy, published by Globao Marketing are quite famous and popular in the market.
Tel: +86-21-6871-3680 (line 4)
Email: [email protected]
SOURCE Shanghai Globao Marketing Co., Ltd.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 23, 2016 11:00 PM EDT Reads: 3,475
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 23, 2016 09:15 PM EDT Reads: 1,631
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 23, 2016 09:00 PM EDT Reads: 2,746
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Aug. 23, 2016 09:00 PM EDT Reads: 2,956
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Aug. 23, 2016 08:45 PM EDT Reads: 3,729
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 23, 2016 08:15 PM EDT Reads: 1,381
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 23, 2016 08:15 PM EDT Reads: 1,618
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Aug. 23, 2016 07:45 PM EDT Reads: 1,223
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 23, 2016 07:00 PM EDT Reads: 3,781
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 23, 2016 06:30 PM EDT Reads: 272
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 23, 2016 05:00 PM EDT Reads: 2,877
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aug. 23, 2016 04:45 PM EDT Reads: 1,762
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Aug. 23, 2016 04:15 PM EDT Reads: 347
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aug. 23, 2016 03:30 PM EDT Reads: 353
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aug. 23, 2016 02:15 PM EDT Reads: 345