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Aprimo Positioned in Leaders Quadrant of New Magic Quadrant Report for Integrated Marketing Management

Aprimo Provides Strong IMM Vision, Innovation, Broad Set of Marketing Capabilities, and Continued Market Execution

INDIANAPOLIS, Nov. 6, 2012 /PRNewswire/ -- Aprimo®, a Teradata company (NYSE:TDC) and a leader in cloud-based digital and Integrated Marketing Management solutions, has been placed in the Leaders quadrant of the new Gartner, Inc. Integrated Marketing Management (IMM) Magic Quadrant report.  The report was published by Kimberly Collins, research vice president, and Adam Sarner, research director, CRM, at Gartner, on November 1, 2012. 

"Aprimo continues to shape and lead the IMM market, which is expanding rapidly due to increasing demand from industry-leading multinational brands for truly integrated data, analytics and business applications solutions," said Bob Boehnlein, president of Aprimo. "Aprimo serves as a strategic partner to these brands, helping them achieve leadership in their industries by listening to their needs and constantly enhancing our IMM capabilities to ensure our customers' competitive technological advantages are thoroughly maintained."

Ongoing Innovation

Aprimo recently announced new additions and enhancements to its IMM solutions to help customers drive more effective marketing performance.  These include Digital Messaging Center, an enhancement to the digital marketing technology obtained through Teradata's recent eCircle acquisition; Aprimo Relationship Manager 6.6, a new version of its Multi-Channel Campaign Management (MCCM) solution; and expanded global Cloud Service capabilities, among others.

Aprimo has licensed the Gartner Integrated Marketing Management Magic Quadrant and has made it available on its website

About The Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aprimo
Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo's modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. Aprimo, a Teradata company, is headquartered in Indianapolis, Indiana, with offices worldwide. For more information, call 1.317.814.6465 or visit

About Teradata
Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. For more information, visit

Media Contact:
Aaron Kellogg
Greenough Communications
[email protected]


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