Welcome!

News Feed Item

New Braun Series 5 shaver launches 50 years after Braun sixtant!

For half a century, Braun, a member of the P&G family of leading brands (NYSE: PG), has led the way crafting high performance electric shavers, rooted in an uncompromised design philosophy. From the launch of the Braun sixtant SM 31 shaver in 1962, and the trademark Braun micron plus/2000 in 1979, Braun is recognised for an aesthetic of form and function, with a focus on ease of use and consistent breakthrough technical innovation. Since then this legacy, spearheaded by pioneering design legend, Prof. emer. Dr. h.c. Dieter Rams, lives on in Braun’s latest launch the new Series 5. With this ethos Braun shavers in the 21st Century remain unparalleled and at the cutting edge of performance-led design.

New Braun Series 5 shaver launches 50 years after Braun sixtant! Braun celebrates 50 years of passio ...

New Braun Series 5 shaver launches 50 years after Braun sixtant! Braun celebrates 50 years of passion for design and technological innovation in dry shaving

Braun’s story first started with the creation of a programme with clear design principles from the nucleus of Braun’s design department, Dieter Rams. The Braun sixtant was a demonstration of this groundbreaking new aesthetic and this design simplicity continued as a hallmark of the brand throughout the decades, not least shown by the Braun micron plus/2000 in 1979. Today, Braun design continues to set benchmarks as an industry design leader, recognised by the man who first started that journey fifty years ago – Dieter Rams. The former Head of Design at Braun (1961-1995) commented: “Having handed over responsibility for the Braun product design 17 years ago, I am now pleased to see that Professor Oliver Grabes, with his team, has reformulated the classic Braun design values. I see that these have been used to redesign the Braun Series 5 shaver.”

With regard to the Braun Series 5, the turbo-performance shaver, Rams is referring to inspiration from a long standing tradition of Braun design heritage. The legacy of these products can all be seen in the design of the new Series 5. The manufacture process of the platinum coated shaver foil has changed little since its first introduction on the sixtant, and the matt black design with geometric shaped switches is instantly recognisable as Braun design. Combined with the hard-and-soft surface design, first revealed on the Braun micron plus/2000, the Series 5 is an illustration of fifty years of consistent quality design and innovation.

Innovation through the ages:

But it started with the Braun sixtant. The small, sleek sixtant was both a technical innovation and a design breakthrough for Braun in 1962 and it has since achieved iconic status. The introduction of the platinum coated shaver foil vastly improved the quality and protection of the shave, allowing dry shaving to compete with wet for the first time. The hexagonal shaving foil holes, that gave the product its name, were no longer punched but produced using a chemical-galvanoplastic method – a method that, in principle, has not changed for the Braun micron plus/2000, and even the new Series 5.

As this technical innovation could not be seen with the naked eye, the new precision of the appliance was conveyed with a design step-change. The colour change to black-matt was a radical move for this type of product and the surface treatment of the plastic with the matt-brushing of the metallic shear blade frame increased the value and the aesthetic of the product considerably. Braun had created an iconic archetype for the electric shaver that defined the category over the decade, selling over 10 million products, and the revolutionary technology and design continued to influence the Braun micron plus/2000 in 1979, and still influences the design of the new Series 5 today.

Braun micron plus/2000

Designed by Roland Ullmann, in 1979 the Braun micron plus/2000 used the same galvanoplastic shaver foil technology of the Braun sixtant combined with the now typical Braun colour scheme: black housing with silver metal accents. But the micron plus took yet another step forward, setting new standards in design and surface style that still exist in the new Series 5 today. The micron plus combined hard and soft technology for the first time in an appliance – the first example of how surface technology and material could combine to achieve design innovation in a shaver. The 500 soft studs over the whole surface were characteristic of the micron plus but also had a practical use: the appliance had a better grip and did not slide off surfaces. The studded structure quickly became a Braun trademark and feature, even referenced across diverse Braun product categories, along with the now familiar foil technology and colour scheme, on the new Series 5. Further groundbreaking technical innovations of the micron plus were the removable shaving foil magazine, the separately operable long hair trimmer and a patented sliding mechanism. All remain state-of-the-art features that are still in use today as a necessity for any quality shaver.

Braun Series 5

Braun takes a new pioneering direction founded in tradition, but interpreted in a new and contemporary way with a new design language “The Strength of Pure”. The new Braun Series 5 displays the proven Braun design and technological elements such as the studded structure, hard-soft technology and classic colour design but with a new and modern interpretation that illustrates the new design language. The rigid ergonomic shape relates to the functionality of the appliance and how it connects to the human body; soft elements (as with the micron plus), subtle indents and inverted studs make usage comfortable where the appliance touches the hand; as the micron plus had strived to do over thirty years earlier. The geometric shaped switches, already a clear design choice of the sixtant and micron plus, appear again to express the precision and quality of the technology inside. As with the sixtant, and the micron plus before it, well-considered handling goes hand-in-hand with hard to beat performance. The thumb is the key to ergonomic alignment in the razor and with its soft studded structure, the lock switch for the head simultaneously serves as a rotation point for handling.

Embodying state of the art technology innovation and anchored in a strong Braun design heritage, Braun is proud to have sold over 275 million electric shavers in the last fifty years to men across the globe. The new Braun Series 5 shaver is already available in-store. For more information visit www.braun.com.

# # #

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers to beauty and hair care appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50465734&lang=en

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, discussed how a cloud designed for production operations not only helps accelerate developer inno...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great dea...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
910Telecom exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and exchanges.