|By PR Newswire||
|November 7, 2012 02:13 PM EST||
MILFORD, Conn., Nov. 7, 2012 /PRNewswire/ -- SUBWAY® Restaurants, the world's largest restaurant chain, will partner with Wounded Warrior Project® (WWP), a nonprofit organization whose mission is to honor and empower Wounded Warriors, and support its vision to foster the most successful and well-adjusted generation of wounded service members in our nation's history.
Jared "The SUBWAY Guy" Fogle will visit Naval Support Activity Bethesda, home of the Walter Reed National Military Medical Center, on Saturday, November 10 as the chain launches a national program honoring veterans through a partnership with WWP. As part of this collaboration, the brand will showcase inspiring stories from WWP Alumni who have overcome major hurdles upon returning from war on its website as well as on Facebook.com/Subway. Additionally, SUBWAY® Restaurants will make a donation of $111,112 to WWP to help fund programs such as those focused on Economic Empowerment.
"Teaming up with Wounded Warrior Project lets us say 'thank you' to the men and women who have sacrificed so much for our country," said Jeff Larson, Vice President of Global Marketing, Marketing Development and Activation at SUBWAY® restaurants. "We have over 300 locations serving U.S. military bases around the world as well as many franchisees who are also veterans in our system, each trying to make a difference in their communities. We want to recognize this important part of our Subway family throughout the year."
The program will also launch an online campaign to encourage SUBWAY® fans to recognize veterans. Video content featuring WWP Alumni and its mission will go live on SUBWAY.com, and SUBWAY® will encourage over 800,000 followers of its @Subway Twitter handle to join in the conversation using #SUBWAYSalutes hashtag. As added encouragement to engage in the conversation, fans using the hashtag will be given the chance to win SUBWAY® gift cards throughout Veterans Day weekend.
Additionally, the brand has a special program for enterprising military veterans designed to reduce the costs associated with the purchase of a Subway franchise. The franchise fee of $15,000 is waived for any honorably discharged veteran who wishes to open a Subway restaurant on a government or military installation. Similarly, if a veteran wishes to open a Subway restaurant at any non-military or non-government locations, they can get the franchise fees reduced by 50 percent.
About Wounded Warrior Project®
The mission of Wounded Warrior Project® (WWP) is to honor and empower wounded warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. In 2012, SUBWAY® restaurants became the first restaurant to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. This year, for the fourth straight year, the SUBWAY® brand was ranked "number one" by consumers in the Zagat® Fast Food Survey in the "Healthy Options," "Most Popular" and "Top Service" categories for food brands with 5,000 or more locations. For more information about the SUBWAY® chain, visit http://www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subway. SUBWAY® is a registered trademark of Doctor's Associates Inc.
SOURCE SUBWAY Restaurants
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