Click here to close now.




















Welcome!

News Feed Item

Williams Lea contrata John Paulson como diretor executivo para a região das Américas

A Williams Lea nomeou John Paulson como diretor executivo para a região das Américas, liderando o crescimento dos negócios no mercado de maior enfoque da empresa.

 John Paulson, CEO of the Americas for the Williams Lea Group (Photo: Business Wire)

John Paulson, CEO of the Americas for the Williams Lea Group (Photo: Business Wire)

A chegada de Paulson faz parte de uma estratégia de continuar a desenvolver o potencial na área de Serviços de Marketing, que é um importante mecanismo de crescimento do grupo, após a recente aquisição da Tag Worldwide, uma agência líder de produção de marketing.

A Williams Lea é conhecida por sua liderança nos setores financeiro e jurídico, fornecendo serviços de BPO (Business Process Outsourcing, terceirização de processos de negócios), remodelando o fluxo de informações e melhorando a comunicação de negócios de empresas globais nestes setores.

Entretanto, junto com a Tag, a empresa observa muito do crescimento futuro originando de grandes marcas de consumo, onde podem oferecer serviços e experiência que podem ajudar os proprietários das marcas a oferecer suas comunicações de marketing de maneira sistemática em todas as mídias e em todos os mercados, por meio de uma centralização inteligente da produção.

“Estamos observando cada vez mais as grandes marcas de consumo escolhendo uma maneira mais inteligente de lidar com a estratégia criativa em separado da execução da comunicação de marketing”, diz Conor Davey, diretor executivo do grupo Williams Lea. “Estamos posicionados de maneira exclusiva para formar uma parceria com estas marcas e ajudá-las a fazer isto de maneira bem-sucedida. A nomeação de John reflete o nosso compromisso com esta parte da nossa agenda de crescimento”.

John leva mais de vinte anos de experiência em agência para a Williams Lea. Ele vem da G2 USA, onde foi diretor executivo da firma de serviços de marketing integrados pertencente à WPP, o maior grupo de serviços de comunicação do mundo. Seu sucesso com clientes com Adobe, Heineken, Procter & Gamble, Hertz e Campbell Soup Company fizerem com que recebesse elogios e fazem com seja considerado um líder de opinião na arena de marketing.

Ao entrar na empresa, John comentou: “O setor de serviços de marketing está em um estado de transformação muito necessária. Acredito que a escala e a experiência da Williams Lea no fornecimento de soluções de comunicações globais e otimizadas, combinadas com o modelo comprovado da Tag que oferece a melhor produção do mercado em todas as mídias, não podem ser igualadas pela concorrência. Esta é uma proposta empolgante, e eu não vejo a hora de apresentar aos clientes, novos e existentes".

Sobre a Williams Lea:

A Williams Lea é uma organização líder global em terceirização de processos de negócios (BPO). Somos especializados em soluções de informações corporativas em que remodelamos os processos de negócios completos para aumentar a eficiência das comunicações internas e externas dos nossos clientes. Combinando o equilíbrio perfeito de pessoas, processos, resultados e tecnologia, ajudamos as empresas a impulsionar a consistência da marca, a melhorar a experiência do usuário e a reduzir custos, e tudo isso ajuda os clientes a criar uma vantagem competitiva.

Em 2011, a Williams Lea adquiriu a Tag, uma agência global de produção de marketing que fornece aos clientes uma ampla variedade de serviços de marketing. Coletivamente, a Williams Lea e a Tag oferecem agora aos proprietários de marcas a capacidade de processar suas comunicações de marketing entre diversos canais e mercados, usando uma única plataforma de produção. Os serviços vão de adaptação criativa à transcriação, aquisição de serviços de impressão à gestão de recursos de marketing (gestão de ativos e gestão de fluxo de trabalho). No Reino Unido, o grupo também inclui TSO, que oferece uma série de serviços terceirizados de comunicação e publicação ao setor público.

O grupo tem aproximadamente 11.500 funcionários por todo o mundo, com locais principais nas Américas, Europa, Oriente Médio e África, Ásia-Pacífico e é de propriedade da Deutsche Post DHL.

Trabalhamos com muitas das marcas mais respeitadas em setores como, entre outros, serviços financeiros, varejo, CPG, telecomunicações, bancos de investimento, automotivo, farmacêutico, serviços profissionais e setor público. Para obter informações adicionais, acesse o site www.williamslea.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50468609&lang=pt

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...