Welcome!

News Feed Item

Know Snow? Bridgestone Americas Offers Tips for Winter Driving

NASHVILLE, Tenn., Nov. 8, 2012 /PRNewswire/ -- As the weather turns cold, are you prepared to face the hazards of winter driving? Bridgestone Americas, Inc., encourages travelers to prepare their cars for winter weather and brush up on their winter driving skills.

(Photo: http://photos.prnewswire.com/prnh/20121108/CL08736-INFO )

"Winter driving can be intimidating and hazardous, and is something that you really do need to prepare for," said Anant Gandhi, product manager for winter tires at Bridgestone Americas. "It's not just about having the right equipment; it's also important that drivers understand how to respond correctly to various winter hazards. We all have a responsibility to make sure we prepare not just our vehicles, but also ourselves."  

Some key tips for winter driving from Bridgestone and the Bridgestone Winter Driving School in Steamboat Springs, Colo., include:

  • If you can see your breath, it's time to switch. When the temperature approaches freezing, switch your all-season or high-performance tires to winter tires. With unique polymers and tread pattern elements, winter tires are optimized for more grip and the control you need in winter weather conditions.
  • Periodically check traction, or available grip, when driving in challenging conditions. Road conditions can change drastically in a short period of time/distance in winter. Apply the brakes with moderate pressure to determine the available grip and modify your driving, if needed, to respond to ever-changing road conditions.
  • Maximize available grip by separating driving maneuvers when negotiating a curve. Brake to an appropriate speed while traveling in a straight line prior to a curve. This allows you to use all of the available grip for negotiating the curve. Accelerate gradually when you are able to straighten the steering wheel at the exit of the turn.
  • Avoid cruise control in wet, icy or snowy conditions. Maintain control of acceleration and deceleration at all times.
  • Forgo driving if the weather looks too treacherous. Safety comes first.

"One of the most important factors in starting, steering, or stopping on ice and snow is your tires," said Mark Cox, Director of the Bridgestone Winter Driving School in Steamboat Springs, Colo. "It doesn't make a difference if you have front-wheel, all-wheel or rear-wheel drive, your vehicle will perform better in most winter driving conditions if it is equipped with purpose-built winter tires on both the front and rear wheels."

Winter tires are designed to provide maximum performance during low winter temperatures and on ice, snow and slush. They perform better due to the combination of specialized winter tread patterns, deeper tread depth and unique tread compounds that remain softer in winter temperatures.

Retailers offer a wide range of tires sold as winter tires with an M+S (mud and snow) rating, but they are not at all equal in performance.

The Rubber Manufacturers Association (RMA) in the U.S. and the Rubber Association of Canada (RAC) developed the mountain/snowflake symbol, which can be found on a tire's sidewall, to designate winter tires that meet the newest severe snow standards. Tires that have earned this symbol can be expected to provide 20 to 40 percent more traction in winter conditions than conventional all-season tires, which may be the difference between driving safely and losing control.

All Bridgestone Blizzak winter tires have earned this distinction.

To learn more about safe driving in winter weather, visit the Bridgestone Winter Driving School website: http://winterdrive.com. The Bridgestone Winter Driving School in Steamboat Springs, Colo., has been sponsored by Bridgestone since 2000.

To find sizing information and a retailer where you can purchase the Bridgestone Blizzak™ winter tires that are right for your car and conditions, visit: www.bridgestonetire.com/tire-brand/blizzak.

For high-res images, b-roll footage and an educational winter driving infographic from Bridgestone Americas, Inc., visit www.BridgestoneAmericasMedia.com/WinterStormWatch.

About Bridgestone Americas, Inc.
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

About the Bridgestone Winter Driving School
The Bridgestone Winter Driving School has been teaching safe driving techniques in real winter driving conditions on purpose built ice tracks in Steamboat Springs, Colo., since 1983. Students, young and old, achieve competence and confidence using the latest products from title sponsor Bridgestone and associate sponsor Toyota. Front-, rear-, and all-wheel drive Toyota vehicles equipped with Bridgestone's revolutionary Blizzak WS70 and Blizzak DM-Z3 tires are standard equipment in the school's safety and performance programs. The Bridgestone Winter Driving School operates 7 days a week from mid December to early March. The school's winter driving manual and 24-minute Telly Award-winning DVD are available to the public. For additional information, to register, or to purchase materials, visit www.winterdrive.com or call 1.800.WHY.SKID/1.800.949.7543.



 

SOURCE Bridgestone Americas, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.