Click here to close now.


News Feed Item

Know Snow? Bridgestone Americas Offers Tips for Winter Driving

NASHVILLE, Tenn., Nov. 8, 2012 /PRNewswire/ -- As the weather turns cold, are you prepared to face the hazards of winter driving? Bridgestone Americas, Inc., encourages travelers to prepare their cars for winter weather and brush up on their winter driving skills.

(Photo: )

"Winter driving can be intimidating and hazardous, and is something that you really do need to prepare for," said Anant Gandhi, product manager for winter tires at Bridgestone Americas. "It's not just about having the right equipment; it's also important that drivers understand how to respond correctly to various winter hazards. We all have a responsibility to make sure we prepare not just our vehicles, but also ourselves."  

Some key tips for winter driving from Bridgestone and the Bridgestone Winter Driving School in Steamboat Springs, Colo., include:

  • If you can see your breath, it's time to switch. When the temperature approaches freezing, switch your all-season or high-performance tires to winter tires. With unique polymers and tread pattern elements, winter tires are optimized for more grip and the control you need in winter weather conditions.
  • Periodically check traction, or available grip, when driving in challenging conditions. Road conditions can change drastically in a short period of time/distance in winter. Apply the brakes with moderate pressure to determine the available grip and modify your driving, if needed, to respond to ever-changing road conditions.
  • Maximize available grip by separating driving maneuvers when negotiating a curve. Brake to an appropriate speed while traveling in a straight line prior to a curve. This allows you to use all of the available grip for negotiating the curve. Accelerate gradually when you are able to straighten the steering wheel at the exit of the turn.
  • Avoid cruise control in wet, icy or snowy conditions. Maintain control of acceleration and deceleration at all times.
  • Forgo driving if the weather looks too treacherous. Safety comes first.

"One of the most important factors in starting, steering, or stopping on ice and snow is your tires," said Mark Cox, Director of the Bridgestone Winter Driving School in Steamboat Springs, Colo. "It doesn't make a difference if you have front-wheel, all-wheel or rear-wheel drive, your vehicle will perform better in most winter driving conditions if it is equipped with purpose-built winter tires on both the front and rear wheels."

Winter tires are designed to provide maximum performance during low winter temperatures and on ice, snow and slush. They perform better due to the combination of specialized winter tread patterns, deeper tread depth and unique tread compounds that remain softer in winter temperatures.

Retailers offer a wide range of tires sold as winter tires with an M+S (mud and snow) rating, but they are not at all equal in performance.

The Rubber Manufacturers Association (RMA) in the U.S. and the Rubber Association of Canada (RAC) developed the mountain/snowflake symbol, which can be found on a tire's sidewall, to designate winter tires that meet the newest severe snow standards. Tires that have earned this symbol can be expected to provide 20 to 40 percent more traction in winter conditions than conventional all-season tires, which may be the difference between driving safely and losing control.

All Bridgestone Blizzak winter tires have earned this distinction.

To learn more about safe driving in winter weather, visit the Bridgestone Winter Driving School website: The Bridgestone Winter Driving School in Steamboat Springs, Colo., has been sponsored by Bridgestone since 2000.

To find sizing information and a retailer where you can purchase the Bridgestone Blizzak™ winter tires that are right for your car and conditions, visit:

For high-res images, b-roll footage and an educational winter driving infographic from Bridgestone Americas, Inc., visit

About Bridgestone Americas, Inc.
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

About the Bridgestone Winter Driving School
The Bridgestone Winter Driving School has been teaching safe driving techniques in real winter driving conditions on purpose built ice tracks in Steamboat Springs, Colo., since 1983. Students, young and old, achieve competence and confidence using the latest products from title sponsor Bridgestone and associate sponsor Toyota. Front-, rear-, and all-wheel drive Toyota vehicles equipped with Bridgestone's revolutionary Blizzak WS70 and Blizzak DM-Z3 tires are standard equipment in the school's safety and performance programs. The Bridgestone Winter Driving School operates 7 days a week from mid December to early March. The school's winter driving manual and 24-minute Telly Award-winning DVD are available to the public. For additional information, to register, or to purchase materials, visit or call 1.800.WHY.SKID/1.800.949.7543.


SOURCE Bridgestone Americas, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.