Welcome!

News Feed Item

New L'Oreal Professionnel Mythic Oil creates sleek, clean parts with endless shine for fashion forward styles

strong parts are in

NEW YORK, Nov. 8, 2012 /PRNewswire/ -- Defined side and center parts are stealing the spotlight for the upcoming winter months and onwards into spring.  Stay on trend and look fashion forward with this easy attainable trend that can be paired with any style.    

(Photo: http://photos.prnewswire.com/prnh/20121108/NY08719-a )
(Photo: http://photos.prnewswire.com/prnh/20121108/NY08719-b )

"Hair this season is healthy and shiny but still reflects a do-it-yourself attitude," says L'Oreal Professionnel Session Artist and Owner of Salon Benjamin out of Los Angeles. "The defined, clean part gives any style an air of sophistication while a deep pull to the side gives a more youthful, energetic feel. A great way to achieve a healthy glow and cool modern texture with any part is to use L'Oreal Professionnel Mythic Oil."

For a sculpted clean part, L'Oreal Professionnel Mythic Oil, offers a line of customized oils that achieves resilient shine to enhance the parted drama, for a sleek, frizz-free look.

"People incorrectly assume that oils aren't for them because of hair type," says Mohapi. "Oils can balance and restore nutrients for all hair types if you choose the right formula," he instructs.

To recreate the look seen at the Alice + Olivia Spring 2013 New York Fashion Week, styled by Mohapi, first apply Mythic Oil. Then create a clean center or side part. Gather strands into a low ponytail at the nape of the neck and finish-off the pony with a large barrel curling iron for a mod, seventies style. For some added glamour, create a defined, deep side part, leaving hair down with loose, full waves.

For those looking to be on trend or just want to healthy, shiny and nourished hair, Mythic Oil offers an array of oils that are customized for every hair type!

  • Mythic Oil Nourishing Oil (SRP $23 / 4.2 fl oz.) – is a lightweight nourishing treatment that lavishes moisture onto strands with glossy shine for all hair types.
  • Mythic Oil Reinforcing Milk (SRP $32 / 4.2 fl oz.) – is great for fine hair. This lightweight emulsion detangles, smoothes frizz and adds strength while giving hair brilliant shine.
  • Mythic Oil Colour Glow Oil (SRP $32 / 4.2 fl oz.) – is the perfect oil for those with color-treated hair. This UV protectant spray softens hair with nutrients and leaves a vibrant glow.
  • Mythic Oil Rich Oil (SRP $32 / 4.2 fl oz.) – is a luxuriously rich emulsion that is made for coarse and unruly hair. It delivers deep hydration, discipline, shine and frizz control without any greasy residue, and all without weighing the hair down.

With Mythic Oil, you can wear the season's sensuously shiny parts while treating tresses to a nourishing treatment to improve hair during the winter months and onward into spring. And with delicious, fresh fragrance bathed in notes of orange blossom, musk, jasmine and green lemon, your hair will look, feel and even smell divine.

availability: www.LPSalons.com
website: www.lorealprofessionnel-us.com  
facebook: www.facebook.com/LOrealProUS
twitter: @LOrealProUS


SOURCE L'Oreal USA

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developers ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...