Click here to close now.


News Feed Item

Volkswagen Launches WorldAuto(R) Program

A Comprehensive New Program Aimed at Improving Customer and Dealer Satisfaction While Increasing Volkswagen Dealer Market Share in the Used Car Segment

HERNDON, VA -- (Marketwire) -- 11/09/12 -- Volkswagen of America today announced it has launched WorldAuto®, the Volkswagen brand's first global used car program focusing on both pre-owned Volkswagen and non-Volkswagen vehicles.

Volkswagen, which recently reported a 35.6 percent increase over prior year sales and 26 consecutive months of year-on-year growth in the U.S., posted 6,864 certified pre-owned sales -- a new record for the month of October. VWoA anticipates WorldAuto® will help its dealers increase customer satisfaction in the used car segment.

WorldAuto® is a unique Volkswagen-sponsored used car program that includes automobiles outside the Volkswagen brand. Volkswagen dealers will have the advantage of offering not only Volkswagen vehicles, but also different brands of cars that are inspected and protected through a third-party provider, with the attributes typically found in standard Certified Pre-Owned (CPO) programs. To date, every Volkswagen dealership has passed the comprehensive internal training requirement for the WorldAuto® program.

"We developed the WorldAuto® program to enhance used vehicle values and support the Volkswagen Dealer Network in providing excellent customer service," said Scott Weitzman, General Manager of Volkswagen's used car programs. "Through WorldAuto®, customers can choose from a wide variety of high-quality used vehicles on the Volkswagen dealership's WorldAuto lot. We are strong in the used car market, and if you want to grow, you need to attract new customers that will trade other brands. We're not growing with the market, but above the market. We're supporting our dealers."

WorldAuto® vehicles are defined using two different program names: Certified Pre-owned (CPO) for eligible Volkswagen vehicles and Quality Pre-Owned (QPO) for eligible non-Volkswagen vehicles. Vehicles that qualify for the WorldAuto® program may be up to six years old and have up to 75,000 miles on the odometer. The CPO warranty is a two-year or 24,000-mile (whichever occurs first) comprehensive limited warranty administered by Volkswagen of America, Inc., which starts when the new vehicle limited warranty expires, or on the date of sale of the CPO (whichever occurs later). Every CPO Volkswagen vehicle comes with:

  • 24-month/24,000-mile Limited Warranty
  • Two years of 24-hour Roadside Assistance (provided by a third-party)
  • 112-point dealer inspection report
  • CARFAX® Vehicle History Report
  • Complimentary 3-month Trial of SiriusXM® Satellite Radio

The QPO warranty is a one-year or 12,000-mile (whichever occurs first) limited warranty which starts on the date of sale of the WorldAuto® QPO. The QPO warranty is administered by the JM&A Group of companies, among the largest independent providers of automotive finance and insurance products. Every QPO vehicle comes with:

  • 12-month/12,000-mile Limited Warranty
  • One year of 24-hour Roadside Assistance (provided by a third-party)
  • 112-point dealer inspection report
  • CARFAX® Vehicle History Report
  • Complimentary 3-month Trial of SiriusXM® Satellite Radio

WorldAuto® vehicles are inspected and reconditioned to like-new standards by Automotive Service Excellence (ASE)-certified technicians. They come with the peace of mind customers seek: comprehensive warranty coverage, roadside assistance, rental coverage and more. For more information about the WorldAuto® Program, log on to:

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.

Image Available:

Add to Digg Bookmark with Add to Newsvine

Jeannine Ginivan
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...