Welcome!

News Feed Item

Hipiti Platform Launch Creates Smarter Consumers, Consolidates Daily Emails

First engine of its kind that rates offers based on years of collected email marketing data from hundreds of top retailers

SAN FRANCISCO, Nov. 9, 2012 /PRNewswire-iReach/ -- Co-founders and Stanford Business School alumni, Kristin Flink Kranias and Rama Katkar, today announced the launch of Hipiti (Hipiti.com), an online platform and email service that revolutionizes the way consumers view and receive daily sale emails from high-end brands and retailers. Users determine which brands and retailers they want included and the frequency of emails by simply clicking a box, and Hipiti rates the value of the offer.

(Photo: http://photos.prnewswire.com/prnh/20121109/CG10341)

Formerly in Private Beta, Hipiti is the first platform of its kind that combines two years worth of data from around 150 select retailers and flash sale sites to track patterns and trends in retailer promotion emails. SaleTally, Hipiti's proprietary engine, determines the value of the sale, promotion, shipping, Buy One Get One, or flash sale and then displays the data of how good an offer is relative to historical offers for that retailer using a 4-tiered rating system. Additionally, SaleTally suggests the best similar store offers based on user history.

In 2011, the nation's top 100 retailers (by e-commerce revenue) sent an average of 177 emails to each customer. This is up 87% from year prior*.

"We created Hipiti to help overcome inbox frustration while easing the uncertainty of missing out on a good deal," Katkar, Hipiti co-founder said. "We know that our users were only opening about 15% of the emails from brands and retailers we have incorporated in to our site. It was obvious to us email marketing was becoming more overwhelming and less effective."

While their goal is to simplify and filter the overload of information consumers receive, Katkar and Kranias do expect the number of retailers, brands and flash sale sites they cover to grow but are selective on which companies they work with. Most of the retailers are participating via affiliate programs but Hipiti has also included brands, valuable to their target female customer, that do not participate in such networks. "Our users spend an average of $150 per purchase through our site. We provide value to retailers by motivating habitual and impulse shoppers to transact," said Hipiti co-founder Kranias.

Hipiti currently allows sign-up via Facebook and Twitter. In addition to Offer Ratings and inbox relief, Hipiti also provides new arrival and trend information. There are 5 major categories users can select to receive information about through their emails and a highly-customizable personal dashboard: clothing, shoes & accessories, beauty, home, kids & baby.  

"It doesn't stop here. We think the iOS platform is an obvious next step for development and we believe the data we have collected and continue to collect can be used advantageously by our retail partners," added Brian Kelley, Hipiti CTO. "We also see a great opportunity for location-based offers."

In Private Beta since July 2012, Hipiti already has thousands of users. Hipiti is currently self-funded.

About Hipiti

Founded in 2012 by Kristin Flink Kranias and Rama Katkar, Hipiti combines over 2 years of background data analytics with an advanced and highly-customizable platform that takes the retail sale clutter out of your inbox. Hipiti strives to be the most dependable source of the best sale and promotion code information from all your favorite retailers and currently features almost 150 featured high-end stores and brands. Visit hipiti.com for more information.

* Source: WSJ, 3/9/12

Media Contact: Lindsay Stevens Lindsay Stevens PR, 2132009638, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Hipiti

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...