Welcome!

News Feed Item

Hipiti Platform Launch Creates Smarter Consumers, Consolidates Daily Emails

First engine of its kind that rates offers based on years of collected email marketing data from hundreds of top retailers

SAN FRANCISCO, Nov. 9, 2012 /PRNewswire-iReach/ -- Co-founders and Stanford Business School alumni, Kristin Flink Kranias and Rama Katkar, today announced the launch of Hipiti (Hipiti.com), an online platform and email service that revolutionizes the way consumers view and receive daily sale emails from high-end brands and retailers. Users determine which brands and retailers they want included and the frequency of emails by simply clicking a box, and Hipiti rates the value of the offer.

(Photo: http://photos.prnewswire.com/prnh/20121109/CG10341)

Formerly in Private Beta, Hipiti is the first platform of its kind that combines two years worth of data from around 150 select retailers and flash sale sites to track patterns and trends in retailer promotion emails. SaleTally, Hipiti's proprietary engine, determines the value of the sale, promotion, shipping, Buy One Get One, or flash sale and then displays the data of how good an offer is relative to historical offers for that retailer using a 4-tiered rating system. Additionally, SaleTally suggests the best similar store offers based on user history.

In 2011, the nation's top 100 retailers (by e-commerce revenue) sent an average of 177 emails to each customer. This is up 87% from year prior*.

"We created Hipiti to help overcome inbox frustration while easing the uncertainty of missing out on a good deal," Katkar, Hipiti co-founder said. "We know that our users were only opening about 15% of the emails from brands and retailers we have incorporated in to our site. It was obvious to us email marketing was becoming more overwhelming and less effective."

While their goal is to simplify and filter the overload of information consumers receive, Katkar and Kranias do expect the number of retailers, brands and flash sale sites they cover to grow but are selective on which companies they work with. Most of the retailers are participating via affiliate programs but Hipiti has also included brands, valuable to their target female customer, that do not participate in such networks. "Our users spend an average of $150 per purchase through our site. We provide value to retailers by motivating habitual and impulse shoppers to transact," said Hipiti co-founder Kranias.

Hipiti currently allows sign-up via Facebook and Twitter. In addition to Offer Ratings and inbox relief, Hipiti also provides new arrival and trend information. There are 5 major categories users can select to receive information about through their emails and a highly-customizable personal dashboard: clothing, shoes & accessories, beauty, home, kids & baby.  

"It doesn't stop here. We think the iOS platform is an obvious next step for development and we believe the data we have collected and continue to collect can be used advantageously by our retail partners," added Brian Kelley, Hipiti CTO. "We also see a great opportunity for location-based offers."

In Private Beta since July 2012, Hipiti already has thousands of users. Hipiti is currently self-funded.

About Hipiti

Founded in 2012 by Kristin Flink Kranias and Rama Katkar, Hipiti combines over 2 years of background data analytics with an advanced and highly-customizable platform that takes the retail sale clutter out of your inbox. Hipiti strives to be the most dependable source of the best sale and promotion code information from all your favorite retailers and currently features almost 150 featured high-end stores and brands. Visit hipiti.com for more information.

* Source: WSJ, 3/9/12

Media Contact: Lindsay Stevens Lindsay Stevens PR, 2132009638, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Hipiti

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discussed how a new approach is neces...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...