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Von Maur Department Store Opens Second Georgia Location

High-End Retailer Anchors Perimeter Mall in North Atlanta; Celebrates Opening with Appearances by Miss USA and Fashion Veteran Daniel Dolce, Among Others

DAVENPORT, Iowa, Nov. 10, 2012 /PRNewswire/ -- Von Maur Department Store announced today the opening of its newest location. Located at Atlanta's Perimeter Mall, the 222,000-square-foot store is one of the Company's largest locations in the country and second location in Georgia. Its first location in Georgia was opened in November 2011 at North Point Mall in Alpharetta.

(Photo: http://photos.prnewswire.com/prnh/20121110/CG09520)

Known for its outstanding selection of brand name and specialty apparel, shoes, accessories and gifts, the new store features products from leading brands such as Eileen Fisher, Free People, Coach, Joe's Jeans and Tommy Bahama, among many others. Anchoring the mall's Northwest wing, the three level Von Maur store features the Company's signature residential ambiance, complete with antiques, original artwork, open-floor plan and music from the store's grand piano, and is expected to employ 275-325 associates – the majority of which will be full-time.

Commencing with a ribbon cutting ceremony today at 9:45 a.m. EST, the grand opening will feature events throughout the day, including guest appearances by Miss USA Oliva Culpo on behalf of Chinese Laundry Shoes and fashion industry veteran Daniel Dolce, founder of men's fashion label Daniel Dolce Italy. Additionally, Von Maur will offer live music, children's entertainment and in-store giveaways, including two $1,000 shopping sprees.

"We're excited to open our newest location in Georgia at Perimeter Mall and are thrilled with the reception we've received since we broke into the market last year," said Jim von Maur, president of Von Maur. "It is clear that shoppers in Atlanta have a deep desire for the quality, style, selection and service specifically offered by Von Maur, and we look forward to continuing to provide them with a unique experience every time they step foot in our stores."

Today's opening also marks the premier of Von Maur's newly redesigned Lingerie Department. Conceived through direct customer feedback, the department evokes a more enhanced shopping experience and better showcases the variety of selections, including stylish intimate apparel, as well as price points the Company has to offer. The department is accented with a custom designed chandelier, Italian tile flooring, easy to access display tables and wall units that highlight an assortment of brands such as Wacoal, Chantelle, Le Mystere, Kensie, Hanky Panky and Under Armour, among many others.

Located at the mall's former Bloomingdale's location, the new store went through a complete renovation in order to feature the Company's exterior brick façade and signature residential ambiance. Partnering with 50 local subcontractors, Von Maur created approximately 165 jobs over the course of the renovation.

Along with the newly redesigned Lingerie Department, the store's departments include Accessories, Children's Clothing, Cosmetics, Gifts, Jewelry, Men's Clothing, Shoes and Women's Clothing. Hours of operation are Monday to Saturday, 10 a.m.9 p.m. EST, and Sunday, 12 p.m.7 p.m. EST.

In addition to its selection of popular brands and merchandise, Von Maur is also widely-regarded for its superior customer service, including an interest-free charge card, liberal return policy, free gift wrapping and shipping services. The Company also offers its associates above-market wages, excellent benefits and a positive, professional work environment.

About Von Maur
Von Maur was founded 140 years ago in downtown Davenport, Iowa. The Company currently operates 27 stores in 11 states, along with its E-Commerce Fulfillment Center. The Company also runs a successful online business at vonmaur.com, in addition to a new chain of women's specialty stores under the nameplate DRY GOODS. For more information, please visit www.vonmaur.com.

MEDIA CONTACT:
Brendan Griffith
Brendan@reputationpartners.com
312-819-5720 (office)
847-899-2135 (cell)

SOURCE Von Maur Department Store

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