Welcome!

News Feed Item

TAG Heuer 'Link' Hope And Glamour In New York

TAG Heuer Legends Cameron Diaz and Leonardo DiCaprio join forces at elegant charity event in New York to support UN WOMEN and NY CARES' Hurricane Sandy Relief Effort

NEW YORK, Nov. 11, 2012 /PRNewswire/ -- A glamorous soiree in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss watchmaker TAG Heuer and its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59044-tag-heuer-cameron-diaz-leonard-dicaprio-hurricane-sandy-relief-effort

(Photo: http://photos.prnewswire.com/prnh/20121111/MM10366)

The exclusive event, held below the dramatic glass-cubed planetarium sphere in the American Museum of Natural History, brought together NY and Hollywood celebrities, business, fashion and media leaders from around the world and key figures of the international jet-set for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide. 

The 500 guests in attendance, many of whom flew in expressly for the high-profile event, were regaled by a special performance of the New York City Ballet, before dancing the night away to the music of New York's red-hot DJ Evalicious. For each guest, TAG Heuer pledged $100 to New York Cares' Hurricane Sandy Relief Fund, and a further $100 to Cameron Diaz's partner charity, UN Women (The United Nations Entity for Gender Equality and the Empowerment of Women).

The event marks the first time that TAG Heuer Ambassadors Cameron Diaz and Leonardo DiCaprio combined forces for a TAG Heuer celebrity event. Welcomed on stage by thunderous applause, Cameron proudly displayed her new Link Lady Trilogy Limited Edition in steel, and was wearing a stunning Lanvin dress. On Leonardo's wrist, he wore the new Link Limited Edition with blue dial. On stage, TAG Heuer President and CEO Jean-Christophe Babin offered to Cameron a yellow gold version of the trilogy, an exclusive set of watch and jewelry.

"TAG Heuer uniquely brings together the elegance of generosity and the essence of luxury," said Cameron Diaz, a TAG Heuer Brand Ambassador since last March and a longtime supporter of UN Women. "I am very proud to be a part of their efforts to make the world a better and more beautiful place."

"Our hearts and prayers go out to the victims of Hurricane Sandy," said TAG Heuer President and CEO Jean-Christophe Babin. "Their resiliency in the face of such adversity is a true inspiration, as is the outpouring of support from communities worldwide.  We're proud to support New York Cares as it is the largest local volunteer organization dedicated to supporting those impacted by this devastating storm."

During the prestigious "place-to-be" event, TAG Heuer showcased its new collection of limited edition LINK timepieces and jewelry. A benchmark of avant-garde design and ultimate comfort since 1987, the LINK's newest incarnations are: the Ladies' Link Automatic Watch, the first automatic watch for women offered in the LINK Lady line; the LINK LADY TRILOGY, a limited edition watch, ring and bracelet set co-designed by Cameron Diaz; and the "LEONARDO DICAPRIO" LINK CALIBRE 16 CHRONOGRAPH, a limited edition chronograph signed on its smoked sapphire caseback by Leonardo DiCaprio.

Profits from the sale of the stunning Link Lady Trilogy will go to support UN Women, while proceeds from the blue-dial LDC Limited Edition Link's sales will go to Leonardo DiCaprio's environmental charity partners, Green Cross International and the Natural Resources Defense Council (NRDC).

Photos and press releases can be downloaded from http://presscorner.tagheuer.com/

Since its inception in Saint-Imier, Switzerland in 1860 by Edouard Heuer, TAG Heuer has revolutionized the luxury watch industry, introducing the most technologically advanced and utmost precise timepieces. Today, the leading Swiss watch brand draws upon its active engagement in the worlds of sports and fashion to create the most accurate timing instruments with unsurpassed design in the world. For 150 years, TAG Heuer has stood at the forefront of designing exceptional timing instruments used for competitive sports, from the Olympic Games in the 1920's to its role as the official timekeeper for Formula One in the 90's and today as the official watch of Oracle's sailing Team USA. TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim for greater heights capturing the tiniest fraction of a second which can determine the victor. More than ever, the brand epitomizes prestige and elegance through active partnerships with Hollywood icons Cameron Diaz, Leonardo DiCaprio, WTA Tennis champion, Maria Sharapova, F1 World Champions Lewis Hamilton and Jenson Button, Bollywood star Shah Rukh Khan and LPGA star Suzann Pettersen. TAG Heuer is honored to be a member of the Foundation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry and to be recognized for its accomplished watchmaking practices by the Responsible Jewelry Council, which awarded the brand with a full RJC Member Certification in 2011. In 2012, TAG Heuer commemorates their remarkable legacy introducing the new Carrera Calibre 1887, an exclusive Swiss manufactured, integrated column-wheel, chronograph movement that is completely constructed in-house. TAG Heuer continues to push the boundaries creating benchmarks in modern watchmaking with their Haute Horlorgerie masterpieces including: the MONACO V4, MONACO TWENTY-FOUR, MIKROGRAPH, MIKROTIMER, TAG HEUER FORMULA 1 LADY YIN YANG, MIKROGIRDER and the most recently unveiled, MIKROTOURBILLONS. TAG Heuer's Haute Horlorgerie luxury timepieces are created using a similar construction to that of a complex aerospace system drawn from an eclectic fusion of automobile and IT industries, applied mathematics, chemistry, climatology, computer engineering and micro-mechanical sciences. Each masterpiece is hand-architected by an experienced team of watchmakers in TAG Heuer's cutting-edge atelier. TAG Heuer timepieces are designed with the most avant-garde techniques of the present era from the most time-honored traditions of artisanal craftsmanship.

SOURCE TAG Heuer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, discussed how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a practic...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with budd...
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.