Welcome!

News Feed Item

ClearWay Minnesota(SM) Launches New Ad Campaign

Still a Problem campaign highlights tobacco's continuing harm to our state

MINNEAPOLIS, Nov. 12, 2012 /PRNewswire/ -- ClearWay Minnesota has launched a new advertising campaign designed to inform Minnesotans that tobacco is still an urgent problem in our state. The campaign includes three 30-second TV commercials, a new website with interactive facts and information on tobacco's impact, plus online banner ads, bus sides and billboards. The ads are part of a continued push by ClearWay Minnesota to reduce tobacco's harm through education efforts and policy initiatives.

"We can't become complacent about the problem of tobacco in Minnesota," said David Willoughby, Chief Executive Officer of ClearWay Minnesota. "The tobacco industry spends more than $150 million each year in Minnesota trying to addict our youth and keep people smoking. We need to remember that smoking kills more people than alcohol, murders, car accidents, AIDS, illegal drugs and suicide combined."

In Minnesota, approximately 625,000 adults still smoke, 77,000 youths use tobacco and the state loses 5,100 lives each year due to tobacco use. Meanwhile, the tobacco industry spends $12.8 billion annually to market its products nationwide, with $157 million of that being spent in Minnesota alone.

The three new television ads will launch at different times beginning on November 12. The ads are intended to highlight the problem of tobacco and will show shocking images of tobacco's impact, especially on our youth. The campaign will direct viewers to www.stillaproblem.com to find out more about the issue and solutions to help reduce tobacco's harm.

"Coaster"
The new television ad, launching today, depicts youth being taken on the "ride of their lives" by a tobacco addiction roller coaster. The ad highlights the traditional marketing of tobacco to kids, but also illustrates how difficult it can be to break the cycle of addiction.

"School Bus"
The new television ad, launching January 7, 2013, shows startling footage of a school bus full of junior high school kids smoking. The ad highlights the fact that despite knowing the health risks, 77,000 Minnesota kids are current tobacco users.

"Your Share"
The final television ad in the new campaign will launch in February and illustrates the economic cost of tobacco on all Minnesotans. In the spot, an official shows up at a home to collect $554 from each family member to pay for the nearly $3 billion in tobacco-related health care costs in Minnesota.

"We need to continue to educate Minnesotans about the impact of tobacco on our youth, our health and our economy," said Willoughby. "It's time to get serious about addressing this issue. Policies like smoke-free spaces, easily accessible cessation programs and increasing the price of tobacco are effective at helping current smokers quit and preventing youth from ever becoming addicted smokers."

The television, bus sides, billboards, online banner ads and website were created by Minneapolis advertising agency Clarity Coverdale Fury. Information and campaign materials are available at www.stillaproblem.com, an interactive website designed to educate Minnesotans about the impact of tobacco on our youth, health and economy.

"We're expecting Minnesotans will be a bit shocked by the blunt messages in these new ads," said Jac Coverdale, Executive Creative Director, Clarity Coverdale Fury. "We're asking people to pay attention to how tobacco affects us all and really think about the problem."

About ClearWay MinnesotaSM

ClearWay Minnesota is an independent, non-profit organization that improves the health of Minnesotans by reducing the harm caused by tobacco. ClearWay Minnesota serves Minnesota through its grant-making program, QUITPLAN® stop-smoking services and statewide outreach activities. It is funded with 3 percent of the state's 1998 tobacco settlement. For more information on ClearWay Minnesota or QUITPLAN Services, call 952-767-1400 or visit clearwaymn.org.

SOURCE ClearWay Minnesota

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, will discuss how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He will discuss how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...