Welcome!

News Feed Item

ClearWay Minnesota(SM) Launches New Ad Campaign

Still a Problem campaign highlights tobacco's continuing harm to our state

MINNEAPOLIS, Nov. 12, 2012 /PRNewswire/ -- ClearWay Minnesota has launched a new advertising campaign designed to inform Minnesotans that tobacco is still an urgent problem in our state. The campaign includes three 30-second TV commercials, a new website with interactive facts and information on tobacco's impact, plus online banner ads, bus sides and billboards. The ads are part of a continued push by ClearWay Minnesota to reduce tobacco's harm through education efforts and policy initiatives.

"We can't become complacent about the problem of tobacco in Minnesota," said David Willoughby, Chief Executive Officer of ClearWay Minnesota. "The tobacco industry spends more than $150 million each year in Minnesota trying to addict our youth and keep people smoking. We need to remember that smoking kills more people than alcohol, murders, car accidents, AIDS, illegal drugs and suicide combined."

In Minnesota, approximately 625,000 adults still smoke, 77,000 youths use tobacco and the state loses 5,100 lives each year due to tobacco use. Meanwhile, the tobacco industry spends $12.8 billion annually to market its products nationwide, with $157 million of that being spent in Minnesota alone.

The three new television ads will launch at different times beginning on November 12. The ads are intended to highlight the problem of tobacco and will show shocking images of tobacco's impact, especially on our youth. The campaign will direct viewers to www.stillaproblem.com to find out more about the issue and solutions to help reduce tobacco's harm.

"Coaster"
The new television ad, launching today, depicts youth being taken on the "ride of their lives" by a tobacco addiction roller coaster. The ad highlights the traditional marketing of tobacco to kids, but also illustrates how difficult it can be to break the cycle of addiction.

"School Bus"
The new television ad, launching January 7, 2013, shows startling footage of a school bus full of junior high school kids smoking. The ad highlights the fact that despite knowing the health risks, 77,000 Minnesota kids are current tobacco users.

"Your Share"
The final television ad in the new campaign will launch in February and illustrates the economic cost of tobacco on all Minnesotans. In the spot, an official shows up at a home to collect $554 from each family member to pay for the nearly $3 billion in tobacco-related health care costs in Minnesota.

"We need to continue to educate Minnesotans about the impact of tobacco on our youth, our health and our economy," said Willoughby. "It's time to get serious about addressing this issue. Policies like smoke-free spaces, easily accessible cessation programs and increasing the price of tobacco are effective at helping current smokers quit and preventing youth from ever becoming addicted smokers."

The television, bus sides, billboards, online banner ads and website were created by Minneapolis advertising agency Clarity Coverdale Fury. Information and campaign materials are available at www.stillaproblem.com, an interactive website designed to educate Minnesotans about the impact of tobacco on our youth, health and economy.

"We're expecting Minnesotans will be a bit shocked by the blunt messages in these new ads," said Jac Coverdale, Executive Creative Director, Clarity Coverdale Fury. "We're asking people to pay attention to how tobacco affects us all and really think about the problem."

About ClearWay MinnesotaSM

ClearWay Minnesota is an independent, non-profit organization that improves the health of Minnesotans by reducing the harm caused by tobacco. ClearWay Minnesota serves Minnesota through its grant-making program, QUITPLAN® stop-smoking services and statewide outreach activities. It is funded with 3 percent of the state's 1998 tobacco settlement. For more information on ClearWay Minnesota or QUITPLAN Services, call 952-767-1400 or visit clearwaymn.org.

SOURCE ClearWay Minnesota

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.