|By PR Newswire||
|November 12, 2012 01:01 AM EST||
MINNEAPOLIS, Nov. 12, 2012 /PRNewswire/ -- ClearWay Minnesota has launched a new advertising campaign designed to inform Minnesotans that tobacco is still an urgent problem in our state. The campaign includes three 30-second TV commercials, a new website with interactive facts and information on tobacco's impact, plus online banner ads, bus sides and billboards. The ads are part of a continued push by ClearWay Minnesota to reduce tobacco's harm through education efforts and policy initiatives.
"We can't become complacent about the problem of tobacco in Minnesota," said David Willoughby, Chief Executive Officer of ClearWay Minnesota. "The tobacco industry spends more than $150 million each year in Minnesota trying to addict our youth and keep people smoking. We need to remember that smoking kills more people than alcohol, murders, car accidents, AIDS, illegal drugs and suicide combined."
In Minnesota, approximately 625,000 adults still smoke, 77,000 youths use tobacco and the state loses 5,100 lives each year due to tobacco use. Meanwhile, the tobacco industry spends $12.8 billion annually to market its products nationwide, with $157 million of that being spent in Minnesota alone.
The three new television ads will launch at different times beginning on November 12. The ads are intended to highlight the problem of tobacco and will show shocking images of tobacco's impact, especially on our youth. The campaign will direct viewers to www.stillaproblem.com to find out more about the issue and solutions to help reduce tobacco's harm.
The new television ad, launching today, depicts youth being taken on the "ride of their lives" by a tobacco addiction roller coaster. The ad highlights the traditional marketing of tobacco to kids, but also illustrates how difficult it can be to break the cycle of addiction.
The new television ad, launching January 7, 2013, shows startling footage of a school bus full of junior high school kids smoking. The ad highlights the fact that despite knowing the health risks, 77,000 Minnesota kids are current tobacco users.
The final television ad in the new campaign will launch in February and illustrates the economic cost of tobacco on all Minnesotans. In the spot, an official shows up at a home to collect $554 from each family member to pay for the nearly $3 billion in tobacco-related health care costs in Minnesota.
"We need to continue to educate Minnesotans about the impact of tobacco on our youth, our health and our economy," said Willoughby. "It's time to get serious about addressing this issue. Policies like smoke-free spaces, easily accessible cessation programs and increasing the price of tobacco are effective at helping current smokers quit and preventing youth from ever becoming addicted smokers."
The television, bus sides, billboards, online banner ads and website were created by Minneapolis advertising agency Clarity Coverdale Fury. Information and campaign materials are available at www.stillaproblem.com, an interactive website designed to educate Minnesotans about the impact of tobacco on our youth, health and economy.
"We're expecting Minnesotans will be a bit shocked by the blunt messages in these new ads," said Jac Coverdale, Executive Creative Director, Clarity Coverdale Fury. "We're asking people to pay attention to how tobacco affects us all and really think about the problem."
About ClearWay MinnesotaSM
ClearWay Minnesota is an independent, non-profit organization that improves the health of Minnesotans by reducing the harm caused by tobacco. ClearWay Minnesota serves Minnesota through its grant-making program, QUITPLAN® stop-smoking services and statewide outreach activities. It is funded with 3 percent of the state's 1998 tobacco settlement. For more information on ClearWay Minnesota or QUITPLAN Services, call 952-767-1400 or visit clearwaymn.org.
SOURCE ClearWay Minnesota
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jul. 1, 2015 07:15 PM EDT Reads: 2,500
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 05:00 PM EDT Reads: 813
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 1, 2015 05:00 PM EDT Reads: 2,213
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 04:09 PM EDT Reads: 528
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 1, 2015 03:30 PM EDT Reads: 1,053
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Jul. 1, 2015 03:00 PM EDT Reads: 1,934
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Jul. 1, 2015 02:45 PM EDT Reads: 1,066
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 1, 2015 02:30 PM EDT Reads: 1,182
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 1, 2015 02:21 PM EDT Reads: 584
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Jul. 1, 2015 01:15 PM EDT Reads: 2,156
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 12:54 PM EDT Reads: 592
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jul. 1, 2015 12:15 PM EDT Reads: 2,051
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 1, 2015 12:00 PM EDT Reads: 2,004
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 11:45 AM EDT Reads: 1,023
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Jul. 1, 2015 11:30 AM EDT Reads: 2,245