Welcome!

News Feed Item

A Free Dinner is Just a Text Away: Buffets, Inc. Launches Mobile Program in November

Fans of Buffets, Inc. portfolio of brands -- Ryan’s®, HomeTown® Buffet, Country Buffet®, Old Country Buffet®, Fire Mountain® and Granny’s® -- will have instant access to discounts in the palm of their hands, thanks to a new texting program that is launching this week. To kick off the chains’ new SMS program, guests can take advantage of an aggressive offer worth north of $10 – a free adult dinner buffet when another adult dinner is purchased. One text coupon offer per person, per party is allowed, and the incentive is not valid with any other discounts.

“There are more mobile phones being used today than any other type of electronic media,” said Buffets Chief Marketing Officer Jason Abelkop. “Consumers are using their phones primarily to send and receive texts. Sending a high-value text coupon is a great way to create a call to action with a potential guest.”

There are already nearly 1.6 Million e-mail based members of Crave Connection, the company’s digital communication platform. Guests who participate in the texting program can expect similar savings and special access offerings to those that email subscribers enjoy. The program is free and is limited to no more than one offer per week. Consumers can opt out at any time and can participate in both the text and email-based programs. The text-in program is being managed by one of the pioneers in SMS digital communication, OTAir. They will be working in tandem with Buffets’ email-based loyalty club administrator, Fishbowl.

“The new mobile program allows us to further our connection with our guests and provides them with faster access to offers and updates,” said Alice Crowder, Vice President of Marketing for Buffets, Inc. “Guests don’t have to remember to bring paper coupons, or dig for them in their wallets. They just have to show us the coupons on their phones.”

The Buffets, Inc. texting program will be compatible with most carriers including Alltel, AT&T, Boost Mobile, Centennial Wireless, Leap Wireless, NTelos, Sprint, T-Mobile, U.S. Cellular, Verizon Wireless and Virgin Mobile. To join and participate in the program, users must enable the text feature for their devices. For information on enabling this feature, please consult your carrier. Standard texting and data charges may apply.

To begin receiving texts, consumers should simply text the location specific code of their favorite Buffets’ brand that is posted on the exit doors of all restaurants. Offers will be valid for up to a week after receipt, unless otherwise noted. Offers cannot be combined with other discounts.

For more information, visit online at www.Buffet.com/mobilehelp.

About Buffets, Inc.

Buffets, Inc., the nation’s largest steak-buffet restaurant company, currently operates 350 restaurants in 35 states, comprised of 340 steak-buffet restaurants and 10 Tahoe Joe’s Famous Steakhouse® restaurants. The restaurants are principally operated under the Old Country Buffet®, HomeTown® Buffet, Ryan’s® and Fire Mountain® brands. Buffets employs approximately 18,000 team members and serves approximately 100 million customers annually. For more information about the company, please visit www.Buffet.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...