Welcome!

News Feed Item

Intertainment Launches Business Solutions Initiative Targeting Entertainment, Sports, Brand and E-Commerce Verticals

LOS ANGELES, CALIFORNIA and NEW YORK, NEW YORK and TORONTO, ONTARIO -- (Marketwire) -- 11/14/12 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce that it is launching a marketing services solutions initiative to service, scale and monetize its inroads within the entertainment, sports, celebrity and e-commerce industries. With global partner brands that include KISS, Disney, Daughtry, Dreamworks, Fox, IndyCar, Live Nation, The Barclays Center and Marvel, to name a few, the new solutions will focus on growing this segment as well as looking to deliver world class production solutions for existing, and newly acquired, tier one brands. The solution offering will leverage Ortsbo's developed technology for global language applications as a "powered by Ortsbo" ingredient in the offering.

The global live music and entertainment industry is poised to exceed $1.25 trillion by 2016 according to Strategy Analytics, and like many, it will see a steady decline in the English only online viewing segment which is currently at 27% according to Internet World Stats, which now counts over 2.1 Billion persons. Challenges with translation and localization cost US firms an estimated $50B in potential sales, according to the US State Department and providing solutions that remove communication barriers across the internet is an inherently valuable proposition. The Intertainment business solutions enterprise will be strategically positioned at the intersection of language and commerce to capture a significant share of this burgeoning market place.

Recently, Intertainment's programs, including its Fantalk and technology inroads into live concert programs have garnered significant media attention, including:

Pando Daily article:

http://pandodaily.com/2012/10/10/ortsbos-partners-with-daughtry-fan-talk-platform-delivers-a-realtime-community-portal-in-66-languages/

Wall Street Journal article:

http://blogs.wsj.com/speakeasy/2012/09/13/no-more-lines-for-kiss/

USA Today article:

http://www.usatoday.com/life/music/news/story/2012-07-26/kiss-rock-band-social-hub/56525046/1

Wired Social Hub article:

http://www.wired.com/geekdad/2012/08/ortsbo-breaks-language-barrier/

As outlined in a separate release, Ortsbo will continue to focus on 1) Global Communication Solutions that include Global Customer Care and Market Communications, 2) Game solutions for player communications and content transformation, and 3) Social network with a cross language focus.

The Intertainment marketing solutions offering will focus on the Entertainment, Sports and Ecommerce verticals. Some of these offerings will include:

Closed Captioning - allows seamless broadcast with self selected multi-language closed captioning options, effectively and efficiently.

Plug-in services - Clients will be able to, in a matter of minutes, add the language translation services into their online broadcast.

Micro domain configuration - Clients will be able to effectively customize a language services platform for their own particular business sector or company offerings. This cost effective service has been shown to increase language translation to over 93% or greater.

Customized applications - A custom set of tools and applications allowing clients to localize solutions to meet the demand of their customers.

Ecommerce - Online stores, shopping carts and checkout areas will have the opportunity to include multi-language offerings, increasing the opportunity to globalize sales.

Enhanced production services - For clients who want a full broadcast production offering.

While initial Ortsbo focus was driven through the global consumer market, Ortsbo's go forward focus is on the commercial marketplace as the opportunity to effectively monetize consumer activities proves challenging for the entire social market. While Ortsbo played a role in the early development of momentum in the Entertainment and Sports industries, it became evident that there was a broader opportunity in the market space. What's more, much of the Ortsbo opportunity extended beyond the Entertainment space. That's why Intertainment is launching this new initiative as well as establishing the "powered by Ortsbo" relationship and positioning. Intertainment believes that its resources are best suited to capitalize on commercial entertainment and sports revenue opportunities where its proprietary business solutions and language services have the greatest opportunity for sustainable growth, revenue and value.

Intertainment is currently finalizing a number of strategic opportunities and support structures and expects to announce those in the coming weeks.

About Intertainment Media Inc.

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy, The Sweet Card and Magnum, with investments in leading edge technologies and social media platforms including theaudience.com. For more information on Intertainment and its properties, please visit www.intertainmentmedia.com.

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the open Market (Regulated Unofficial Market) of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...