|By PR Newswire||
|November 14, 2012 09:49 AM EST||
STOCKHOLM, November 14, 2012 /PRNewswire/ --
Mutewatch - the world's first touchscreen watch - has had an eventful first year after the launch in July 2011. After having being praised by Apple co-founder Steve Wozniak, awarded the Red Dot Award and seeing Karl Lagerfeld buy three watches on the first day of sale in Paris, a Mutewatch called Svart is now arriving developed in a unique collaboration with the artist, Jesper Nyrén.
"Mutewatch is more than a watch, it challenges the boundaries of how digital watches operate. We looked for an artist who could interpret this and create something with a completely new visual expression based on it. We are incredibly pleased with Jesper's results." says Oscar Ritzén Praglowski co-founder of Mutewatch.
Mutewatch's new colour - a deep and intensive black - means that the screen's numbers are very clearly visible and highlights the watch's golden details engraved with Jesper Nyrén's patterns.
"In my collaboration with Mutewatch I have started with thoughts about time and repetition. I have created a kaleidoscopic pattern based on crystalline shapes that are repeated, mirrored and shift in different colours. The pattern is designed in relation to the watch's specific shape and properties, and is also intended to bring to mind the passage of time as well as jewellery and ornaments." says Jesper Nyrén.
The new edition of Mutewatch with the name Svart will be available for sale at exclusive stores like Luisa Via Roma in Florence, Storm in Copenhagen and Cara&Co in Sydney. It will also be available at mutewatch.com from the 13th of November for USD 299 and €249.
"We are proud to have such dedicated retailers representing Mutewatch all over the world and we are happy to launch Svart together with a select few of them" says Mai-Li Hammargren CEO and co-founder of Mutewatch.
Jesper Nyrén graduated from Royal Institute of Art in Sweden in 2007 and since then has worked as an artist with several one-man exhibitions and public works. He primarily works with painting in everything from small works to large spatial designs.
Fundamental to Nyrén's artistry is a fascination for the ability of painting to communicate at a direct and physical level to the observer. The work has a geometric form, where colour has a leading role.
Mutewatch was founded in Stockholm in 2008 by a group of your entrepreneurs - Mai-Li Hammargren, Oscar Ritzén Praglowski and Gustav Hammargren. The first product images were released on the 5th of August 2010 and within 24 hours Engadget, Gizmodo and many others had published the news. Traffic streamed to the website. Mutewatch was launched on the 7th of July 2011 during Berlin Fashion Week.
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