Welcome!

News Feed Item

Women's Holiday Shopping Secrets Revealed: Women Shopping Early -- Even Year-Round -- for Holiday Gifts and Finding Creative Ways to Cut Back, According to Women & Co./Real Simple Survey

Majority of women surveyed buy presents for at least 10 people and spend more than $700 on holiday expenses, with 1 out of 3 spending $1,000 or more

NEW YORK, Nov. 14, 2012 /PRNewswire/ -- Women & Co., Citi's personal finance resource for women, and Real Simple, the leading women's lifestyle brand, today released results from their 2012 Women's Holiday Shopping Report, providing an in-depth look at how women across the U.S. are approaching holiday shopping this year. According to the national survey of 750 women, most are willing to spend significantly on what matters to them during the holidays, with the majority spending at least $700 on holiday expenses, and 1 out of 3 spending $1,000 or more. At the same time, they are finding creative ways to cut back on expenses – by exchanging homemade gifts, bargain-hunting at several retailers, using coupons, and shopping year-round.

(Photo: http://photos.prnewswire.com/prnh/20121114/CG12619-INFO)

Is Black Friday for slackers?

Only 11 percent of women surveyed say they start shopping on Black Friday. Instead, the majority of women are shopping early – with 41 percent starting their holiday shopping before Thanksgiving and 22 percent shopping all year long for the holidays.

Holiday budget: What they're spending on

The majority of women admit to spending at least $700 on holiday expenses – between gifts (almost half – 48 percent – spend at least $500); travel (56 percent spend at least $100); food/entertainment (51 percent spend at least $100); holiday cards (73 percent spend $50 or less); charity (57 percent spend at least $50); and more. 

Where they're cutting back

While the majority (60 percent) say they have no regrets when it comes to holiday spending, forty percent called themselves bargain-hunters who visit several retailers and clip coupons to get the best price.  They are also looking for creative ways to prioritize and save. 

  • When considering what aspect of holiday expenses they would prefer to cut back on the most, respondents say they would rather cut back on gift expenses than costs associated with cooking and entertaining – and 42 percent wish they could stop exchanging gifts with certain people.
  • Another 52 percent of women have started exchanging handmade gifts to cut down on costs, with baked goods being the most popular homemade present.

"The results of this survey paint a very interesting picture of women's priorities during the holidays," said Linda Descano, CFA®, President and CEO of Citi's Women & Co and Managing Director and Head of Digital Partnerships, Content and Social for North America Marketing at Citi. "Women are willing to spend money – without complaints or regrets – to ensure that their families have a happy holiday, but we're finding creative ways to spend wisely, prioritize, and be smart about the way we shop." 

"With our increasingly hectic world, we've long known that women are focusing on what matters in their lives.  They are simplifying in some areas to find time for what's most important," says Kristin van Ogtrop, Managing Editor of Real Simple.  "The holiday season is no exception. They are shopping early, making gifts at home, giving to charity, and putting time with family over exchanging gifts with everyone." 

Who they're spending on

The majority of respondents say they buy gifts for at least 10 people, with 1 of 4 purchasing gifts for more than 15 people during the holiday season.

  • Of those who buy presents for their spouse, partner, children, parents, and in-laws, the majority spend at least $100 each on their gifts.
  • The majority of those who buy gifts for siblings, nieces, nephews, and other relatives spend $50 or less per person.
  • Of those who shop for friends, co-workers, pets, teachers, and child care providers, the majority spend less than $25 each.

The season of giving: Majority of women donate $50 or more

For most women, holiday prep is not solely focused on buying gifts and holiday entertainment – 57 percent spend at least $50 or more on charity during the holidays. Thirteen percent say they spend $300 or more on charitable holiday donations.

Holiday budgeting: Is it worth the debt?

The survey also explored women's attitudes towards budgeting for the holidays and their willingness to go into debt to have a happy holiday. 

  • The majority of women (93 percent) have some sort of holiday spending budget.
  • 43 percent think it is okay to accumulate some credit card debt in order to have a happy holiday, yet the majority plan to pay it off in less than one month.

Visit Women & Co. at www.womenandco.com for money-saving holiday shopping tips and tricks, and RealSimple.com for ideas for homemade gifts and checklists to simplify the process. For detailed results from the 2012 Holiday Spending Report, visit the Women & Co. blog and RealSimple.com.

The online resources available at Women & Co. are one part of a comprehensive suite of online and digital services provided by Citi to help shoppers simplify and save on holiday expenses.  With Citi Price Rewind, a unique price protection program, shoppers hunting for a lower price can rest easier when they make purchases on their eligible Citi credit card.  After a Citi cardmember purchases and registers an eligible item, Price Rewind will search hundreds of retailers' sites for 30 days after the purchase to find a lower price.  If a price is at least $25 less than what the cardmember paid, Citi will refund the difference in price – up to $250 per item. Also new this holiday season, Citi ThankYou® Rewards members now have another place where they can use their ThankYou Points: Amazon.com, where eligible Citi ThankYou members can use their points to purchase millions of products at Amazon.com.

For more information on Citi Price Rewind, including a full description of coverage, eligible categories and Citi credit cards, visit www.citi.com/pricerewind.  For more information about Citi ThankYou Rewards, please visit www.thankyou.com.

Citi, Citi and Arc Design, Citibank and Women and Co. are registered service marks of Citigroup Inc.

About Women & Co.

Women & Co., a service of Citi, is the go-to personal finance source for women.  By providing financial content, commentary and community, Women & Co.'s mission is to get women thinking and talking about personal finance. Founded in 2000, Women & Co. is one of the longest running personal finance websites dedicated to helping women strengthen their financial futures.  Twitter: @WomenandCo

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

About Real Simple

Real Simple (www.realsimple.com) launched in March 2000 to provide inspiring ideas and practical solutions to help today's busy woman navigate her everyday life. Throughout its 12 year history, Real Simple has been a leader in understanding the modern woman.  The brand creates a community in which consumers can share their ideas and learn about women like themselves. With a monthly print magazine, robust website, tablet editions, mobile apps, licensed products, books, special issues, and a strong social media presence, Real Simple enjoys a total monthly audience of 15 million. Real Simple is published by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S.

SOURCE Women & Co.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.