Welcome!

News Feed Item

Women's Holiday Shopping Secrets Revealed: Women Shopping Early -- Even Year-Round -- for Holiday Gifts and Finding Creative Ways to Cut Back, According to Women & Co./Real Simple Survey

Majority of women surveyed buy presents for at least 10 people and spend more than $700 on holiday expenses, with 1 out of 3 spending $1,000 or more

NEW YORK, Nov. 14, 2012 /PRNewswire/ -- Women & Co., Citi's personal finance resource for women, and Real Simple, the leading women's lifestyle brand, today released results from their 2012 Women's Holiday Shopping Report, providing an in-depth look at how women across the U.S. are approaching holiday shopping this year. According to the national survey of 750 women, most are willing to spend significantly on what matters to them during the holidays, with the majority spending at least $700 on holiday expenses, and 1 out of 3 spending $1,000 or more. At the same time, they are finding creative ways to cut back on expenses – by exchanging homemade gifts, bargain-hunting at several retailers, using coupons, and shopping year-round.

(Photo: http://photos.prnewswire.com/prnh/20121114/CG12619-INFO)

Is Black Friday for slackers?

Only 11 percent of women surveyed say they start shopping on Black Friday. Instead, the majority of women are shopping early – with 41 percent starting their holiday shopping before Thanksgiving and 22 percent shopping all year long for the holidays.

Holiday budget: What they're spending on

The majority of women admit to spending at least $700 on holiday expenses – between gifts (almost half – 48 percent – spend at least $500); travel (56 percent spend at least $100); food/entertainment (51 percent spend at least $100); holiday cards (73 percent spend $50 or less); charity (57 percent spend at least $50); and more. 

Where they're cutting back

While the majority (60 percent) say they have no regrets when it comes to holiday spending, forty percent called themselves bargain-hunters who visit several retailers and clip coupons to get the best price.  They are also looking for creative ways to prioritize and save. 

  • When considering what aspect of holiday expenses they would prefer to cut back on the most, respondents say they would rather cut back on gift expenses than costs associated with cooking and entertaining – and 42 percent wish they could stop exchanging gifts with certain people.
  • Another 52 percent of women have started exchanging handmade gifts to cut down on costs, with baked goods being the most popular homemade present.

"The results of this survey paint a very interesting picture of women's priorities during the holidays," said Linda Descano, CFA®, President and CEO of Citi's Women & Co and Managing Director and Head of Digital Partnerships, Content and Social for North America Marketing at Citi. "Women are willing to spend money – without complaints or regrets – to ensure that their families have a happy holiday, but we're finding creative ways to spend wisely, prioritize, and be smart about the way we shop." 

"With our increasingly hectic world, we've long known that women are focusing on what matters in their lives.  They are simplifying in some areas to find time for what's most important," says Kristin van Ogtrop, Managing Editor of Real Simple.  "The holiday season is no exception. They are shopping early, making gifts at home, giving to charity, and putting time with family over exchanging gifts with everyone." 

Who they're spending on

The majority of respondents say they buy gifts for at least 10 people, with 1 of 4 purchasing gifts for more than 15 people during the holiday season.

  • Of those who buy presents for their spouse, partner, children, parents, and in-laws, the majority spend at least $100 each on their gifts.
  • The majority of those who buy gifts for siblings, nieces, nephews, and other relatives spend $50 or less per person.
  • Of those who shop for friends, co-workers, pets, teachers, and child care providers, the majority spend less than $25 each.

The season of giving: Majority of women donate $50 or more

For most women, holiday prep is not solely focused on buying gifts and holiday entertainment – 57 percent spend at least $50 or more on charity during the holidays. Thirteen percent say they spend $300 or more on charitable holiday donations.

Holiday budgeting: Is it worth the debt?

The survey also explored women's attitudes towards budgeting for the holidays and their willingness to go into debt to have a happy holiday. 

  • The majority of women (93 percent) have some sort of holiday spending budget.
  • 43 percent think it is okay to accumulate some credit card debt in order to have a happy holiday, yet the majority plan to pay it off in less than one month.

Visit Women & Co. at www.womenandco.com for money-saving holiday shopping tips and tricks, and RealSimple.com for ideas for homemade gifts and checklists to simplify the process. For detailed results from the 2012 Holiday Spending Report, visit the Women & Co. blog and RealSimple.com.

The online resources available at Women & Co. are one part of a comprehensive suite of online and digital services provided by Citi to help shoppers simplify and save on holiday expenses.  With Citi Price Rewind, a unique price protection program, shoppers hunting for a lower price can rest easier when they make purchases on their eligible Citi credit card.  After a Citi cardmember purchases and registers an eligible item, Price Rewind will search hundreds of retailers' sites for 30 days after the purchase to find a lower price.  If a price is at least $25 less than what the cardmember paid, Citi will refund the difference in price – up to $250 per item. Also new this holiday season, Citi ThankYou® Rewards members now have another place where they can use their ThankYou Points: Amazon.com, where eligible Citi ThankYou members can use their points to purchase millions of products at Amazon.com.

For more information on Citi Price Rewind, including a full description of coverage, eligible categories and Citi credit cards, visit www.citi.com/pricerewind.  For more information about Citi ThankYou Rewards, please visit www.thankyou.com.

Citi, Citi and Arc Design, Citibank and Women and Co. are registered service marks of Citigroup Inc.

About Women & Co.

Women & Co., a service of Citi, is the go-to personal finance source for women.  By providing financial content, commentary and community, Women & Co.'s mission is to get women thinking and talking about personal finance. Founded in 2000, Women & Co. is one of the longest running personal finance websites dedicated to helping women strengthen their financial futures.  Twitter: @WomenandCo

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

About Real Simple

Real Simple (www.realsimple.com) launched in March 2000 to provide inspiring ideas and practical solutions to help today's busy woman navigate her everyday life. Throughout its 12 year history, Real Simple has been a leader in understanding the modern woman.  The brand creates a community in which consumers can share their ideas and learn about women like themselves. With a monthly print magazine, robust website, tablet editions, mobile apps, licensed products, books, special issues, and a strong social media presence, Real Simple enjoys a total monthly audience of 15 million. Real Simple is published by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S.

SOURCE Women & Co.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and deve...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It doe...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
As cloud adoption continues to transform business, today’s global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.