|By Marketwired .||
|November 14, 2012 02:06 PM EST||
MIAMI, FL -- (Marketwire) -- 11/14/12 -- Organizers of Hispanicize 2013, the largest annual gathering of Hispanic marketers, media, bloggers, agencies and entertainment professionals, today announced the creation of "El Buen Pitch," a trailblazing, "The Apprentice"-style contest where agencies compete to create the best marketing plan for a non-profit or charity serving Latino communities. Hispanicize 2013 (www.Hispanicize.com) will be held April 9-13, 2013 at the Eden Roc Hotel on Miami Beach.
"El Buen Pitch is our Hispanic market industry's opportunity to give back to the Latino community by tapping into its collective power of creativity and innovation to benefit a worthy organization," said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013. "This contest is one of several high profile efforts we're undertaking to show brands as well as advertising, PR and digital agencies that our event's marketing industry agenda will be comprehensive and second to none."
How "El Buen Pitch" Works
Co-created by Hispanicize 2013 in partnership with leading Hispanic market trade media outlets PRODU, Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America, "El Buen Pitch" will be one of the most widely and relentlessly publicized marketing contests ever conducted by and for the Hispanic market industry. The contest consists of four stages.
Stage 1 (now thru December 7, 2012)
During Stage 1, Hispanicize 2013 will conduct a national call for non-profit organizations or charities that serve Latino communities to nominate themselves to be the subject of the "El Buen Pitch."
Organizations have until December 7, 2012 to nominate themselves. (Nominate your non-profit or charity online by reading the contest guidelines and applying http://www.hispanicizeevent.com/el-buen-pitch.html). Due to the national visibility of the event and the magnitude of Latino media who are participating as partners, the non-profit or charity selected is expected to receive national exposure before, during and after the contest has concluded.
Stage 2 (December 15, 2012 thru February 1, 2013)
On December 15, 2012, the event's advisory board will announce the organization that was selected for "El Buen Pitch" and Hispanicize 2013 will widely distribute a detailed creative brief about the organization.
Agencies in all disciplines of Hispanic marketing are encouraged to compete for the award. In order to qualify, agencies must submit a contest fee of $300 (a portion of which will go to the organization) and a short Statement of Interest prior to the contest deadline. Agencies will then have until February 1, 2013 to submit their entries. (Full agency contest rules and the entry form will be posted December 15 at this link: http://www.hispanicizeevent.com/el-buen-pitch.html).
Stage 3 (February 15 thru February 28, 2013)
On February 15, 2013 the event's advisory board will name 10 semi-finalists, all of which will be widely publicized through Hispanicize 2013, PRODU, Hispanic Market Weekly, The Hispanic PR Blog and PRSA. The advertising and PR committees of Hispanicize 2013 will then pare the list down to 3 top finalists that will be announced on March 1.
The Final Stage (April 11, 2013 at Hispanicize 2013)
The Top 3 finalists for El Buen Pitch will be invited to present their final, full scale ideas on stage April 11, 2013 in front of the entire assembly of Hispanicize 2013 and a panel of judges that will consist of CMOs from top Hispanic brands, the president of a national non-profit and the head of the non-profit ("client") that will benefit from the campaign. The winning agency will be selected live via electronic text message voting by the audience of Hispanicize 2013.
The winning team will win the prestigious El Buen Pitch trophy, a unique work of art that will come to symbolize the highest standard of Hispanic marketing excellence. The winning team will also be prominently celebrated at the event and post event in marketing trade media and in social media.
About Hispanicize 2013
Now in its fourth year, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.
Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.
Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2154131
email: [email protected]
SYS-CON Events announced today that Adobe has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of co...
Aug. 30, 2016 11:00 AM EDT Reads: 3,639
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 30, 2016 10:30 AM EDT Reads: 377
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aug. 30, 2016 09:45 AM EDT Reads: 1,043
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 30, 2016 09:45 AM EDT Reads: 875
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Aug. 30, 2016 09:08 AM EDT Reads: 186
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Aug. 30, 2016 08:45 AM EDT Reads: 907
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 30, 2016 05:45 AM EDT Reads: 2,463
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 30, 2016 03:45 AM EDT Reads: 516
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 30, 2016 02:30 AM EDT Reads: 1,861
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 30, 2016 02:00 AM EDT Reads: 2,248
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 30, 2016 01:30 AM EDT Reads: 3,053
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 30, 2016 01:15 AM EDT Reads: 2,360
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 30, 2016 01:00 AM EDT Reads: 1,943
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 30, 2016 12:00 AM EDT Reads: 1,678
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 29, 2016 10:00 PM EDT Reads: 2,496