Welcome!

News Feed Item

Adobe Takes Major Step to Bring Broadcast TV Online

Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled major new components of Project Primetime, the industry’s first fully integrated video technology platform that publishes and monetizes broadcast TV content across any Web-connected device. Adobe® MediaWeaver®, Adobe’s new ad insertion service, dynamically places ads into content to maximize revenue. This new offering delivers a viewing experience that mirrors broadcast TV while also supporting audience targeting and analytics to increase media inventory value. Adobe also introduced Primetime Media Player, an industry-first player technology that allows TV content owners and distributors to maximize audience reach and ensure that all experiences are immediately monetizable through seamless ad insertion and analytics.

Along with these new components, the company announced the availability of the beta version of the full Primetime solution. The platform tightly integrates Adobe’s video publishing, advertising and data solutions to ensure TV content owners and distributors can maximize the value of their content with the broadest audience reach, seamless HD video playback, and fully optimized content and ad delivery across any Web-connected device. Content owners can easily deploy individual components of Primetime to fit their infrastructure needs or let the full solution handle the entire workflow.

Adobe MediaWeaver

Adobe MediaWeaver, Adobe’s new ad insertion service, places ads into live, linear, and Video-on-Demand (VoD) content using new patent-pending technology that provides unparalleled control, flexibility and user experiences. The system, which is available as a beta today, enables dynamic ad executions for video content in browsers and apps on any Web-connected device, creating an engaging, buffer-free ad and content experience for consumers. Adobe is the only company in the industry that provides dynamically inserted ad experiences that mirror broadcast TV while also offering content owners and distributors the ability to effectively target and report on audiences, a limitation with other current solutions. For more details, visit our blog.

Primetime Media Player

The new Primetime Media Player is at the core of Primetime and allows TV content owners and distributors to rely on a single workflow for content preparation, rights management and streaming to eliminate platform fragmentation challenges and maximize reach. In addition, the player reduces costs by tightly integrating with all Primetime components including Adobe SiteCatalyst®, Adobe AudienceManager and Adobe Auditude®, which ensures for the first time that content, ads and analytics are optimized and inserted within the player to maximize the value of the content and provide a more meaningful audience experience.

The Primetime Media Player is available as a beta today via an SDK for Windows, Mac OS, Android and iOS and will also be extended to include web-connected platforms such as game consoles, OTT devices and connected TVs. Primetime Media Player for desktop browsers leverages Flash® Player, and adds broadcast-specific capabilities such as closed captioning, seamless ad insertion, and advanced analytics. The Primetime Media Player for mobile works within apps today, and will support native browser environments in the future. Consumers do not have to download a separate player for non-desktop devices. For more details, visit our blog.

Full Integration with Adobe Advertising and Data Solutions

The unique integration of Adobe MediaWeaver, Adobe SiteCatalyst, Adobe AudienceManager, and Adobe Auditude allows TV content owners and distributors to optimize their video and ad content, and quickly turn insights into greater revenue. In return, audiences will benefit from video content and ads that are more relevant to them. Adobe SiteCatalyst gives TV content owners and distributors a deep understanding of consumer engagement with content and ads. By integrating it into Adobe AudienceManager and Adobe Auditude, this valuable consumer engagement data can now seamlessly be used to activate audience segments and further optimize the ad experience and revenue. For more details, visit our blog.

About Project Primetime

Primetime is the industry’s first fully integrated video technology platform that publishes and monetizes TV content across any Web-connected device. The platform tightly integrates Adobe’s video publishing, advertising and data solutions to maximize the value of content through a more meaningful audience experience and greater monetization. Publishing solutions include Adobe Media Server, Primetime Media Player, Adobe Access, and Adobe Pass. Adobe’s advertising solutions include Adobe MediaWeaver and Adobe Auditude. Adobe SiteCatalyst and Adobe AudienceManager complement Primetime by helping TV content owners and distributors drive business optimization. For more information on Primetime and its point solutions including Primetime Highlights and Primetime Simulcast, visit http://www.adobe.com/solutions/project-primetime.html.

Quote

“Adobe is uniquely positioned to help drive a major industry transformation with Project Primetime. The introduction of Adobe MediaWeaver and Primetime Media Player mark a significant step in making broadcast TV content and ads work seamlessly online as more content is consumed across devices. This is a massive opportunity for the industry, and we are working closely with leading TV content owners and distributors to better deliver and monetize broadcast content across all major platforms.”

Jeremy Helfand, vice president of monetization, Adobe.

Useful Links

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Mediaweaver, SiteCatalyst, Auditude and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Android is a trademark of Google Inc. Microsoft is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"We focus on composable infrastructure. Composable infrastructure has been named by companies like Gartner as the evolution of the IT infrastructure where everything is now driven by software," explained Bruno Andrade, CEO and Founder of HTBase, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...