Welcome!

News Feed Item

Brightcove App Cloud Unleashes Second Wave of Hybrid App Innovation, Leapfrogging PhoneGap and Other First-generation Solutions

Brightcove (NASDAQ: BCOV), a leading global provider of cloud content services, is bringing HTML5 mobile app development to a higher level of maturity with a major new release of the Brightcove App Cloud mobile app platform. By combining a Web-friendly development model with an easy-to-use plugin model, the new release of App Cloud provides a dramatic improvement over first generation hybrid app platforms like Adobe’s PhoneGap.

The new release introduces an open native plugin architecture, includes built-in integrations with major third-party technologies from Google and comScore, and dramatically expands App Cloud’s integrated support for push notifications. By bringing together the native device APIs and supporting cloud services required to deliver rich, content-centric applications into a highly productive, fully-supported platform, App Cloud enables Web developers to build mobile and tablet apps more quickly and cost-effectively for both iOS and Android platforms.

“If you are building a content-centric app for iOS or Android, App Cloud offers the most complete platform and the most Web-friendly development experience,” said Phil Costa, director of product management for App Cloud at Brightcove. “Toolkits like PhoneGap only get you part of the way. Publishers and brands now need a complete platform that spans the entire lifecycle to help them develop, customize, operate, market, iterate and extend the lifetime of their apps.”

“Switching from PhoneGap to App Cloud to develop cross-platform apps for our clients has enabled us to decrease our development time by 40 percent,” said Bill Quinn, managing director at Lightmaker, a leading global digital agency. “App Cloud has made it easy for us to deliver high quality custom apps to meet a range of client objectives, while making the development experience much faster. The new native plugins will give us even more options to expand the capabilities of the platform and offer broader app functionality to our clients.”

Open Plugin Architecture and Partner Integration

The new App Cloud plugin model makes it easy for developers to extend the native functionality that is built into App Cloud. Other hybrid app technologies offer native plugin capabilities, but developers soon find that the available plugins are frequently out-of-date, largely unsupported, and more trouble than they are worth. App Cloud developers can choose from a growing library of fully tested and fully supported App Cloud plugins, such as a native media uploader, native audio player, or in-app email composer, as well as plugins that integrate with third-party cloud services such as Google Analytics or comScore Digital Analytix.

Adding a pre-built plugin is as simple as copying a directory into their App Cloud project and including a JavaScript file. Brightcove’s cloud compilation service then automatically embeds the new functionality in the customer’s application and produces binaries ready for distribution through app stores. Developers will also be able to build custom native plugins of their own using the soon to be released App Cloud plugin development kit (PDK).

In the future, Brightcove plans to utilize the new native plugin architecture to introduce new capabilities to App Cloud including native video players for iOS and Android, DRM-protected video, and in-app purchases through leading app stores.

New Push Notification APIs

This release also delivers a significant expansion of App Cloud’s integrated support for push notifications. App Cloud developers can leverage a new set of client and server APIs to send individual push notifications to a particular app user or group users into custom-defined segments. For example, a news application could create segments focused on topical areas, allowing users to specify their interest in particular topics, while opting out of others. By targeting notifications by segment, developers can increase user engagement by notifying users only when content is relevant to their interests.

As with previous releases, App Cloud automatically manages the interfaces to the Apple and Android push notification services and collects real-time analytics on users’ response to push notifications. And in keeping with App Cloud’s focus on productivity, developers do not need any native development tools to add push notifications to their applications.

Availability

App Cloud’s new plugin architecture is now available to all customers, including users of App Cloud Core, the free open source version. The native media uploader and in-app email composer are built into version 1.12 of the App Cloud SDK. Additional free plugins, including the native audio player and Google Analytics plugins, are downloadable from the open source plugins repository hosted on GitHub. The comScore Digital Analytix and DRM plugins are currently expected be released later this year. The new push notification APIs are available immediately to customers with subscriptions to the App Cloud Pro or Enterprise editions.

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world’s professional digital media. The company’s products include Video Cloud, the market-leading online video platform, App Cloud, a pioneering content app platform, and Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Brightcove has more than 6,100 customers in over 60 countries that rely on Brightcove cloud content services to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent quarterly report on Form 10-Q. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...