Welcome!

News Feed Item

Brightcove App Cloud Unleashes Second Wave of Hybrid App Innovation, Leapfrogging PhoneGap and Other First-generation Solutions

Brightcove (NASDAQ: BCOV), a leading global provider of cloud content services, is bringing HTML5 mobile app development to a higher level of maturity with a major new release of the Brightcove App Cloud mobile app platform. By combining a Web-friendly development model with an easy-to-use plugin model, the new release of App Cloud provides a dramatic improvement over first generation hybrid app platforms like Adobe’s PhoneGap.

The new release introduces an open native plugin architecture, includes built-in integrations with major third-party technologies from Google and comScore, and dramatically expands App Cloud’s integrated support for push notifications. By bringing together the native device APIs and supporting cloud services required to deliver rich, content-centric applications into a highly productive, fully-supported platform, App Cloud enables Web developers to build mobile and tablet apps more quickly and cost-effectively for both iOS and Android platforms.

“If you are building a content-centric app for iOS or Android, App Cloud offers the most complete platform and the most Web-friendly development experience,” said Phil Costa, director of product management for App Cloud at Brightcove. “Toolkits like PhoneGap only get you part of the way. Publishers and brands now need a complete platform that spans the entire lifecycle to help them develop, customize, operate, market, iterate and extend the lifetime of their apps.”

“Switching from PhoneGap to App Cloud to develop cross-platform apps for our clients has enabled us to decrease our development time by 40 percent,” said Bill Quinn, managing director at Lightmaker, a leading global digital agency. “App Cloud has made it easy for us to deliver high quality custom apps to meet a range of client objectives, while making the development experience much faster. The new native plugins will give us even more options to expand the capabilities of the platform and offer broader app functionality to our clients.”

Open Plugin Architecture and Partner Integration

The new App Cloud plugin model makes it easy for developers to extend the native functionality that is built into App Cloud. Other hybrid app technologies offer native plugin capabilities, but developers soon find that the available plugins are frequently out-of-date, largely unsupported, and more trouble than they are worth. App Cloud developers can choose from a growing library of fully tested and fully supported App Cloud plugins, such as a native media uploader, native audio player, or in-app email composer, as well as plugins that integrate with third-party cloud services such as Google Analytics or comScore Digital Analytix.

Adding a pre-built plugin is as simple as copying a directory into their App Cloud project and including a JavaScript file. Brightcove’s cloud compilation service then automatically embeds the new functionality in the customer’s application and produces binaries ready for distribution through app stores. Developers will also be able to build custom native plugins of their own using the soon to be released App Cloud plugin development kit (PDK).

In the future, Brightcove plans to utilize the new native plugin architecture to introduce new capabilities to App Cloud including native video players for iOS and Android, DRM-protected video, and in-app purchases through leading app stores.

New Push Notification APIs

This release also delivers a significant expansion of App Cloud’s integrated support for push notifications. App Cloud developers can leverage a new set of client and server APIs to send individual push notifications to a particular app user or group users into custom-defined segments. For example, a news application could create segments focused on topical areas, allowing users to specify their interest in particular topics, while opting out of others. By targeting notifications by segment, developers can increase user engagement by notifying users only when content is relevant to their interests.

As with previous releases, App Cloud automatically manages the interfaces to the Apple and Android push notification services and collects real-time analytics on users’ response to push notifications. And in keeping with App Cloud’s focus on productivity, developers do not need any native development tools to add push notifications to their applications.

Availability

App Cloud’s new plugin architecture is now available to all customers, including users of App Cloud Core, the free open source version. The native media uploader and in-app email composer are built into version 1.12 of the App Cloud SDK. Additional free plugins, including the native audio player and Google Analytics plugins, are downloadable from the open source plugins repository hosted on GitHub. The comScore Digital Analytix and DRM plugins are currently expected be released later this year. The new push notification APIs are available immediately to customers with subscriptions to the App Cloud Pro or Enterprise editions.

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world’s professional digital media. The company’s products include Video Cloud, the market-leading online video platform, App Cloud, a pioneering content app platform, and Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Brightcove has more than 6,100 customers in over 60 countries that rely on Brightcove cloud content services to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent quarterly report on Form 10-Q. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Pentaho has announced orchestration capabilities that streamline the entire machine learning workflow and enable teams of data scientists, engineers and analysts to train, tune, test and deploy predictive models. Pentaho’s Data Integration and analytics platform ends the ‘gridlock’ associated with machine learning by enabling smooth team collaboration, maximizing limited data science resources and putting predictive models to work on big data faster – regardless of use case, industry, or languag...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...