|By PR Newswire||
|November 15, 2012 01:03 AM EST||
BRUSSELS, November 15, 2012 /PRNewswire/ --
New TRUSTe privacy research published today shows that across Europe companies are heavily tracking online behaviour, consumers are highly aware of this activity, and consumers expect websites to get their permission before tracking their behaviour online. Yet despite the introduction of the EU Cookie Directive in May 2011, only a minority of companies are seeking consent from users before dropping cookies.
The TRUSTe 2012 EU Consumer Privacy Index is the first study to provide a comprehensive analysis of current consumer attitudes to data privacy and company practices across the EU. The extensive study included over 4,000 consumers (conducted online via Ipsos MORI's i:Omnibus survey in France, Germany, Great Britain and the Netherlands) and 200 top websites (compiled using TRUSTe's deep scanning website tracker and cookie audit technology to review the top 50 websites as ranked by Alexa.com in each of the four countries).
The headline findings include:
- 86% of respondents in the Netherlands were aware of internet browser cookies compared with 81% in Great Britain, 78% in Germany and 59% in France.
- The top 50 French websites are dropping nearly twice as many third party cookies (434) as Dutch websites (237).
- 71% of French respondents were very concerned about their privacy online compared with 69% in Great Britain, 62% in Germany and 48% in the Netherlands.
In relation to the EU Cookie Directive, the research showed:
- 79% of Dutch respondents were aware that the EU Cookie Directive law requires that companies must have your permission to track you online compared with 63% in Great Britain, 51% in Germany and 26% in France.
- 82% of Germans expect companies to comply with the EU Cookie Directive as do 76% in Great Britain and 62% in the Netherlands.
- 53% of French respondents expect companies to comply yet 44% plan to only visit websites of companies who comply with the EU Cookie Directive.
- 12% of the top 50 UK websites and 32% of Dutch websites had taken some steps to comply with the Directive with an onscreen pop-up, banner or tab informing users about cookies on the site. None of the top 50 websites in France or Germany had done this.
EU Managing Director for TRUSTe, Danilo Labovic said:
"This research shows that there is a significant gap between consumer expectations and the experience provided by most companies. The majority of EU consumers are highly knowledgeable about internet cookies and are aware of the pay-off between online targeting from advertisers and receiving free online services, content and games. However they have high levels of privacy concerns and across all four countries, an average of 83%* thought that companies should get their permission before tracking them online.
The consequences of getting this wrong for businesses are significant with 36% in France choosing not to visit a company website due to concerns about their privacy online and 34% in Germany not using a smartphone app due to online privacy concerns. Across all four countries an average of 68%* expect companies to comply with the recent EU Cookie Directive and an average of 41%* plan to only visit websites that do. With the top 50 websites in France and Germany having taken no action to inform visitors on their home page about cookie use and tracking on these sites they appear to be out of step with the concerns of their users.
The good news is that there are measures companies can take to address these concerns. The research also found that 62% in France, 57% in Germany and Great Britain and 49% in the Netherlands agreed that they trusted a website more if they saw a certification or seal indicating privacy approval from an outside organisation."
For a copy of the TRUSTe 2012 EU Consumer Privacy Index please go to http://www.truste.com/eu-compliance-tracking-awareness-index/. More information about TRUSTe can be found at http://www.truste.eu
Notes to Editors
1 TRUSTe is the leading global provider of data privacy management solutions, offering a broad suite of technologies and certifications to help companies build trust and increase engagement across their online channels, including websites, mobile apps, advertising, and cloud services. Over 5,000 companies, including top international brands like Apple, eBay, LinkedIn and Microsoft, rely on TRUSTe to build trust and address evolving and complex privacy challenges. TRUSTe's green Certified Privacy Seal is widely recognised and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe please visit http://www.truste.eu
2 Ipsos MORI's i:Omnibus interviewed a representative sample of 4,041 adults aged 16 to 75 across Great Britain, the Netherlands, France and Germany. Those interviewed in Netherlands and Germany were aged 16 to 70; Interviews were conducted online during the 19th to 26th October 2012. Data has been weighted to match the profile of each country's population.
3 The data on third party trackers was compiled using TRUSTe's deep scanning technology that is available to businesses through the Website Tracker & Cookie Auditing Service. For more information see: http://www.truste.com/products-and-services/enterprise-privacy/website-tracker-cookie-audit
4 For TRUSTe EU media enquiries and interview requests please contact Eleanor Treharne-Jones at The Conversation Co. on +44(0)7811-093648 or +44(0)20-7812-0664 or e-mail [email protected]
* Average results comprise aggregated scores from 4 separate surveys across Great Britain, the Netherlands, Germany and France. The size of each country's population was not taken into account when aggregating scores across the four markets.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Apr. 27, 2017 05:15 AM EDT Reads: 1,344
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Apr. 27, 2017 05:00 AM EDT Reads: 2,247
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Apr. 27, 2017 04:45 AM EDT Reads: 5,401
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 27, 2017 03:45 AM EDT Reads: 1,546
Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
Apr. 27, 2017 03:45 AM EDT Reads: 3,699
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Apr. 27, 2017 03:30 AM EDT Reads: 769
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
Apr. 27, 2017 03:15 AM EDT Reads: 2,123
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Apr. 27, 2017 03:15 AM EDT Reads: 5,962
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Apr. 27, 2017 03:15 AM EDT Reads: 1,164
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Apr. 27, 2017 02:30 AM EDT Reads: 1,464
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Apr. 27, 2017 02:15 AM EDT Reads: 833
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Apr. 27, 2017 01:15 AM EDT Reads: 1,500
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Apr. 27, 2017 12:45 AM EDT Reads: 618
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Apr. 27, 2017 12:00 AM EDT Reads: 9,137
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Apr. 27, 2017 12:00 AM EDT Reads: 730