Welcome!

News Feed Item

World's Two Leading Environmental Websites Merge

Mother Nature Network and TreeHugger Combine to Form Leading Eco-Lifestyle Digital Platform

ATLANTA, Nov. 15, 2012 /PRNewswire/ -- Mother Nature Network and Discovery Communications today announced the completion of an agreement to merge their environmental websites, Mother Nature Network  (www.mnn.com) and TreeHugger (www.treehugger.com) to form a new entity, jointly owned by MNN and Discovery Communications. The agreement brings together the two most visited websites in the world for environmental news and information, with more than seven million combined monthly visitors and a user base that spans 200 countries.

(Photo: http://photos.prnewswire.com/prnh/20121115/CL13664 )

"This merger goes beyond simply having a bigger audience, it's about having a much bigger opportunity," said Joel Babbit, co-founder and CEO of Mother Nature Network, who will serve as CEO of the combined companies. "Sustainability is only one aspect of a broader responsible lifestyle and we want to cover the entire spectrum. We are extremely excited to join forces with Discovery Communications and TreeHugger to make this opportunity a reality."

"TreeHugger and Mother Nature Network are the unequivocal digital leaders in the eco-lifestyle space, and their merger will greatly enhance the platforms' reach, impact and depth and breadth of content," added JB Perrette, Chief Digital Officer, Discovery Communications. "Placing TreeHugger under Joel's strong leadership and in a more exclusively eco-lifestyle focused venture enhances its value and long-term growth. Discovery Communications looks forward to continuing its commitment in the green space – in keeping with our long-standing corporate values – as a proud co-owner in the new venture."

Founded in 2004 with the mission of bringing green living to the masses, TreeHugger serves as an all-inclusive resource for green news, solutions, and product information. TreeHugger publishes an up-to-the-minute blog, weekly and daily newsletters, twice-monthly radio interviews, and manages engaged Twitter and Facebook communities. Discovery Communications acquired TreeHugger in 2007.

Mother Nature Network was launched in 2009 and provides content that extends beyond traditional environmental issues to encompass a broad range of responsible living topics.  It was co-founded by Babbit, a former advertising executive, and conservationist Chuck Leavell, who has held the keyboard chair in the Rolling Stones for 30 years. CNN became an equity partner in 2011.   Designed for a mainstream audience -- information is presented in a way that is engaging and easy-to-understand.  MNN has been particularly recognized for its non-traditional sponsorship model, an approach that has attracted many of the world's leading brands. Unlike the vast majority of websites, MNN does not sell standard advertising, offering instead exclusive, yearlong sponsorships for each of its content categories, such as transportation, safety, energy, family activities, and travel.

The ability to extend that model across a larger audience is already attracting significant interest, with Wal-mart's announcement that it will be partnering with the company on a new content channel which will profile individuals, organizations, businesses, and products that are making a positive impact on the environment.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media service, including Revision3. For more information, please visit www.discoverycommunications.com.

About Mother Nature Network

Mother Nature Network is the world's most visited environmental  and social responsibility website.  Engaging, non-political, and easy-to-understand, MNN is designed for a mainstream audience.  Co-founded by Rolling Stones keyboardist Chuck Leavell and ad executive Joel Babbit in 2009, MNN content goes well  beyond traditional "green" issues - encompassing a broad range of news and sustainable living topics - including family, health, home, safety, technology, community involvement, and personal finance.  Visit Mother Nature Network [www.mnn.com] to learn more.

 

SOURCE Mother Nature Network

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, will give users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion w...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
The Art of DevOps provides a fun overview to help teams understand DevOps. Written in the style of the famous 6th century Chinese manuscript “The Art of War,” this eBook describes DevOps in the form of a mission to continuously deliver assets to the operational battlegrounds safely, securely, and quickly. It’s a fun read with valuable insights.
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...