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eLayaway, Inc. Releases 2012 Online Layaway Retail Trends Report

eLayaway®, Inc. (OTCBB: ELAY) (“eLayaway” or the “Company”), parent company of DivvyTech, Inc., creators of innovative recurring payment technology solutions, specializing in online layaway services, released today its 2012 Online Layaway Trends Report in the form of a downloadable infographic. In addition to identifying and comparing both online and brick & mortar layaway programs, the infographic highlights the trends and user behavior of the Company’s online layaway service, eLayaway.com.

“Layaway trends differ greatly from traditional retail trends,” said Sergio Pinon, eLayaway’s Founder and CEO. “The planning and budgeting aspect of the payment option provide retailers with unique marketing opportunities throughout the year. The infographic provides retailers with valuable insight to the layaway process and its effects on consumer planning and spending.”

The trend report was created from user behavior observed between 11/1/2011 and 10/31/2012; what eLayaway calls a Layaway Year. The offset provides a more accurate depiction of layaway use due to the pre-payment completion cycle unique to the layaway process.

Highlights from the report include:

  • Online layaway appeals to a wide spectrum of consumers across several demographic segments;
  • Electronics continue to be the most popular layaway category;
  • November is the most popular month for starting a layaway;
  • Layaway creates “shopping seasons” throughout the year;
  • 63% of consumers pay off their “eLayaway” sooner than originally scheduled;
  • Taking into account interest and fees, layaway is more affordable than credit.

Download the infographic here.

About eLayaway, Inc.

eLayaway, Inc., is a publically-traded (OTCBB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. To learn more about eLayaway, Inc., and supported brands, please visit: eLayawayInc.com.

Safe Harbor Statement

This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

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