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DICK'S Sporting Goods Debuts "Get Winter Ready" Sweepstakes and "Winter of Lifetime" Online Experience

Consumers Can Win Exclusive Packages from Columbia and The North Face or Purchase a Number of Exciting Packages from Top Adventure Brands

PITTSBURGH, Nov. 15, 2012 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, today announced the details of its first-ever "Get Winter Ready" consumer promotion.

As part of the program's sweepstakes, DICK'S has partnered with The North Face and Columbia Sportswear to give away two one-of-kind prize packages – one that includes a chance to join professional skier Tom Wallisch at the Winter X Games in Aspen, Colo., and the other a VIP experience at the 2013 FIS Freestyle Ski World Cup in Park City, Utah. Additionally, DICK'S is offering five exclusive "Adventures of a Lifetime" packages for purchase that include unique gifts and one-of-a-kind experiences sponsored by Burton/MINI Cooper, KOPPEN, Marmot, Mountain Hardwear and Spyder/Audi.

From now through Dec. 1, consumers can enter for a chance to win one of the prize packages by visiting www.GetWinterReady.com and competing in an interactive online game. Participants are transported online to a cabin in the mountains where four young adventure seekers are waking up. Through the eyes of a character, users pan the room to find hidden clothing and other items to prepare for the adventure of the day. The faster the adventure is completed, the greater the number of entries users earn towards the chance of winning one of the two sweepstakes packages.

"We are thrilled to partner with this great lineup of top outdoor brands to offer our customers these amazing opportunities to win or purchase an 'Adventure of a Lifetime' this winter," said Lauren Hobart, Chief Marketing Officer at DICK'S Sporting Goods. "We encourage customers to play the state-of-the-art 'Get Winter Ready' online game for a chance to win an incredible experience."  

DICK'S will award the following two sweepstakes packages on Dec. 12 to contestants who competed in the online game at www.GetWinterReady.com or who enter online or via the mail:

Columbia Sweepstakes Package: 
Attend the World Cup Freestyle skiing events at Deer Valley Resort. Package includes: Columbia gear, first class round-trip airfare to Park City, Utah (Jan. 31Feb 3, 2013), accommodations for four days and three nights. Value: $17,500

The North Face® Sweepstakes Package:
Ski with Tom Wallisch and enjoy a VIP evening at the Powder Video Awards. Package includes: access to The North Face VIP Lounge during the 2013 Winter X Games in Aspen, Colo. (Jan. 23 – 27, 2013) accommodations for four nights, first class round-trip airfare and The North Face gear. Value: $22,500

No purchase necessary.  Please see www.GetWinterReady.com for full details and sweepstakes rules.

In addition to the sweepstakes, DICK'S is offering the following exclusive packages for purchase by visiting www.DicksSportingGoods.com/WinterPackages or by calling

Burton/MINI Cooper Countryman ALL4 "Adventures of a Lifetime" Package
2012 MINI Cooper Countryman ALL4 customized by Burton, complete with cold weather & performance packages, custom wrap graphics, Thule cargo and two Burton equipment and apparel packages. Retail price: $42,000 (excluding tax, title, tags, shipping and destination fees)

KOPPEN "Adventures of a Lifetime" Package
Ski the Austrian Alps with guided tours of Kitzbuhel and Fieberbrunn, and take a helicopter trip to Lech-Zurs. Trip for four includes four nights of accommodations and guided ski tours with local professionals. Retail price: $40,000

Marmot "Adventures of a Lifetime" Package
Heli-ski/snowboard with experienced guides in the Chilean Andes. Trip for two includes a seven-night stay at The W Hotel in Santiago, Chile. Retail price: $42,000

Mountain Hardwear "Adventures of a Lifetime" Package
Join Andrew McLean for three days in the Alaskan wilderness and ski never-before-skied peaks. The trip will be captured by professional ski photographer Scott Markewitz and includes accommodations at the Ultima Thule Lodge, a Mountain Hardwear ski kit, and naming rights on your first descents on unnamed peaks. Retail price: $43,000

Spyder/Audi "Adventures of Lifetime" Package:
Limited edition 2012 Audi Q7 TDI Quattro Tiptronic fully customized by Spyder comes complete with 3.0L TDI clean diesel turbocharged V6, all carbon fiber wide body kit, duel port exhaust, front and rear ground effects and custom HRE rims. Retail Price: $115,000 (excluding tax, title, tags, shipping and destination charges)

For more information on "Adventures of a Lifetime," visit www.GetWinterReady.com or www.DicksSportingGoods.com/WinterPackages.

About DICK'S Sporting Goods, Inc.
DICK'S Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of September 21, 2012, the Company operated 500 DICK'S Sporting Goods stores in 44 states, 81 Golf Galaxy stores in 30 states and eCommerce websites and catalog operations for DICK'S Sporting Goods and Golf Galaxy. DICK'S Sporting Goods, Inc. news releases are available at www.dickssportinggoods.com/investors.  

SOURCE DICK'S Sporting Goods

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