Welcome!

News Feed Item

Young Voters and the 2012 Election, the Top 3 Things to Know

Young Americans Showed an Historic 11-Point Swing Away From President Obama, Only Demographic to Distance Itself From the President at That Level

WASHINGTON, DC -- (Marketwire) -- 11/15/12 -- Generation Opportunity, the nation's largest social media and grassroots organization reaching out to young Americans ages 18-29, is releasing data and analysis on young voters and the 2012 election. Generation Opportunity has built a fan base of over 4 million on Facebook and has been in front of hundreds of thousands of young adults through direct contact at the grassroots level, raising awareness of and fostering a discussion on critical economic issues including overall and young adult unemployment, debt, and federal spending.

1. There was a stunning 11-point swing in the young adult vote in the 2012 Presidential Election.

In 2008, then-Senator Barack Obama won 18-29 year olds by 34 points (66%-32%). This year, President Obama won 18-29 year olds by 23 points (60%-37%). The youth vote swung 11 points away from President Obama, more than twice any other age demographic. No other demographic showed movement anywhere near this: 30-44 showed +1% point increase in support for Obama from 2008; 45-64 showed -5% decrease in support for Obama since 2008; and 65+ showed -4% decrease in support for Obama since 2008.

2. President Obama is witnessing a fracturing of what was once considered his unshakable base of support among young voters.

2012 saw the largest drop in support from the 18-29 demographic for any incumbent President who won re-election in history. Underneath these numbers, young Americans are fundamentally reshaping how they think about issues like unemployment, job creation, taxes, and regulation. The fact that young Americans will represent 38% of the electorate by 2020 makes this all the more relevant.

3. Contrary to conventional wisdom, young adult turnout actually increased from the 2008 level.

The conventional wisdom, which was advanced and shared by numerous news outlets and grassroots organizations, including the AP, Pew, and Huffington Post, was that young people would A) decrease in turnout compared to 2008 levels, and B) vote in just as strong of a margin for President Obama in 2012 as they did 2008. Yet, young adult turnout actually increased (from 18% to 19%) and swung 11 points away from President Obama.

Generation Opportunity was heavily involved in reshaping both the terrain and the national dialogue with regard to the young adult vote going into the 2012 election.

Beginning in June of 2011, Generation Opportunity took to the national stage as the largest national grassroots organization focused on young Americans that presented a clear alternative to the mantra of bigger government and increased federal spending. Generation Opportunity gave a voice to the millions of young Americans who were dissatisfied by the status quo of high unemployment and a lack of meaningful, full-time jobs and were searching for an alternative.

The organization utilized an integrated strategy that combined online targeted social media, targeted field activities, and earned media to educate and, ultimately, mobilize young Americans 18-29 year olds. Young adults were strongly encouraged to make their voices heard for real change.

Generation Opportunity built a variety of targeted Facebook platforms which attracted a fan base of over 4 million Millennials, garnering over 1.1 billion views and over 9 million online interactions via likes, comments, and shares of sourced information on issues like youth unemployment and the impacts of increased federal spending and debt.

Generation Opportunity field organizers engaged, in person, over 250,000 young adults at over 600 targeted events nationwide. Major events included the League of Latin American Citizens (LULAC) annual convention, American Student Government Association leadership conference, the National Hispanic Chamber of Commerce, and over 500 state, county, and community events, such as Earth Day festivals, concerts, sporting events, farmers markets, and various cultural festivals. Generation Opportunity's grassroots field team organized young people in North Carolina, Missouri, Massachusetts, Virginia, Maine, Florida, New Hampshire, New Mexico, Ohio, California, New Jersey, and Nevada, among others.

The organization also utilized a variety of online and grassroots tools and tactics to attract tens of thousands of young Americans to the electoral process, register new voters across the country, and train thousands of activists to make their voices heard in advance of the 2012 election through a variety of ways, including letters to the editor, town halls, and radio programs.

For 2013 and 2014, Generation Opportunity will be further expanding its reach and following among young adults across the nation through social media and grassroots activity. The organization will be executing an even more aggressive effort to fully engage young Americans at both the state and national level.

Statement from Generation Opportunity President Paul T. Conway
"President Obama saw the highest defection rate from his margin of support in 2008 of any age group among young Americans 18-29, who swung away from him by a stunning 11 percentage points.

"Underneath these numbers, young Americans are truly reshaping how they think about issues like unemployment, job creation, taxes, and regulation. Young people increasingly view the economic policies coming out of Washington through the lens of unemployment, as they, their friends, and their family members are experiencing the highest sustained level of unemployment since World War II. The fact that young Americans will represent 38% of the electorate by 2020 makes this all the more relevant.

"In the days ahead, it will be important for President Obama to remember that young Americans want meaningful, full-time jobs in their career paths of choice and are increasingly looking for less government involvement in their daily lives. They have given the President another opportunity to fulfill his promises, to match his actions to his rhetoric, and to demonstrate an ability to achieve results in these areas. Over the next days and years, young Americans will watch carefully to see if the President honors his commitments, and, if he fails to do so, they will continue to work with organizations like Generation Opportunity to hold him and his allies in Congress accountable.

"For future campaigns, the results of the 2012 presidential election further demonstrate, yet again, that to succeed in garnering the support of young Americans, they must engage them fully in social media and must embrace the technologies that young Americans utilize to inform their opinions. More importantly, campaigns need to demonstrate that they respect the intelligence and influence of young Americans and provide them the content necessary for individuals to reach their own conclusions."

ABOUT GENERATION OPPORTUNITY

Generation Opportunity is the largest non-profit, non-partisan 501 (c)(4) organization in the United States engaging and mobilizing young Americans (ages 18-29) on important economic issues, such as high young adult unemployment and the lack of meaningful, full-time jobs, facing the nation. Generation Opportunity seeks to engage everyone from young adults, to early career professionals, college students, young mothers and fathers, construction workers, current service men and women, veterans, entrepreneurs, and all Americans who find themselves dissatisfied with the status quo and willing to create a better tomorrow. Since its launch in June of 2011, Generation Opportunity has operated on a combined strategy of advanced social media tactics and field tactics to reach young Americans across the country.

Generation Opportunity is actively organizing young adults across America through grassroots tactics, voter registration, and voter turnout efforts, engaging over a quarter million young adults directly in the field. The organization's social media platforms have amassed a total fan base of more than 4 million. Facebook pages post links to relevant articles and reports from sources ranging from the federal Government Accountability Office (GAO), to The New York Times, The Washington Post, The Brookings Institution, The Wall Street Journal, The Huffington Post, and The Heritage Foundation.

Read about Generation Opportunity here; visit "Being American by GO" on Facebook here, "The Constitution by GO" on Facebook here, "Gas Prices Are Too Damn High" on Facebook here, "Lower Taxes by GO" on Facebook here, "Keep Texas Awesome" on Facebook here, "Jersey Proud" on Facebook here, and "We Like Small Government" on Facebook here.

For our Spanish-language page - Generación Oportunidad - click here.

Follow us on Twitter @GenOpportunity.

Add to Digg Bookmark with del.icio.us Add to Newsvine

CONTACT:
Matthew Faraci
202-997-1636
Email Contact
David Pasch
202-230-7947
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...