Click here to close now.




















Welcome!

News Feed Item

Yorkshire Revealed as the UK's 'Naked Napping' Capital

Skinny Napping is More Popular Among the Naughty Forties

LONDON, UNITED KINGDOM -- (Marketwire) -- 11/16/12 -- Britain is becoming a nation of 'Skinny Nappers' according to new research out today. In a bid to get a good night's sleep over a third (34%) of British adults are slipping into their birthday suit every night before climbing in between the sheets.

Interestingly it is the over forties who are more prevalent to 'Skinny Napping' - sleeping in the nude - proving that life certainly does begin at the age of 40. Findings revealed that a fifth of Britons in their mid forties admitted that sleeping in the nude made them feel liberated and helped them to get a good night's sleep.

The UK's 'Skinny Napping' Index, conducted by the budget hotel chain Travelodge, surveyed 2,000 British adults to investigate what Britons are wearing to bed in order to get a good night's sleep. Research findings revealed that over a third (35%) of British men like to sleep in the buff compared to just a quarter of women.

Men are so fond of 'Skinny Napping', that a fifth will regularly entice their partner to bare all with them.

Yorkshire, home of the working men's club culture, the industrial revolution and coal mining has been exposed as the UK's 'Skinny Napping Capital' as three of the county's cities dominate Britain's top 10 listing of cities who like to reveal all under the covers.

The first Yorkshire city in the 'Skinny Napping' league table is Leeds, the birthplace of loudmouth DJ Chris Moyles and home to Leeds Rhinos rugby league team. Nearly half of adults (45%) residing from Leeds revealed they sleep in the nude every night.

In second place is Steel City, Sheffield, also the location of the popular 1997 film 'The Full Monty' where six unemployed men performed a striptease in order to make some extra money after losing their jobs. Fifteen years on and Sheffielders are still performing 'The Full Monty' before getting into bed as a third of adults (33%) from the city admitted to naked napping.

Completing Yorkshire's top three entries into the 'Skinny Napping' Index, is York where almost 40% of adults in the historical city bare all at bedtime.

Listed below is the top 10 list of cities baring all under the covers:


1.  Leeds 
2.  Sheffield 
3.  York 
4.  Southampton 
5.  Portsmouth 
6.  Plymouth 
7.  Cambridge 
8.  Manchester 
9.  Brighton 
10. Glasgow / Edinburgh 

The sleep study by Travelodge hotels also investigated which UK cities like to cover up at bedtime with Belfast, the dreamy city of Spires, Oxford and Chelmsford taking the lead.

Just 12% of Belfastians prefer to bare it all under the duvet and only 17% of Oxonians sleep in the nude. The biggest surprise was Essex, despite its image of girls wearing next to nothing on a night out it's Chelmsford which completes the top three list of cities covering up at bedtime. Only 18% of adults living in Chelmsford will bare everything beneath the sheets.

Listed below is the top 10 list of cities that like to cover-up at bedtime:


1.  Belfast 
2.  Oxford 
3.  Chelmsford 
4.  Leicester 
5.  Gloucester 
6.  Cardiff 
7.  Swansea 
8.  Coventry 
9.  Bristol 
10. Birmingham 

Shakila Ahmed, Travelodge spokeswoman, said: "Our research has highlighted a growing trend across the UK for 'Skinny Napping' as findings reveal that Britons are not shy to bare it all in a bid to get a good night's sleep.

"Even our hotel staff have reported cases of 'Skinny Napping' - sleepwalking customers is a common occurrence in hotels and over the last 12 months, 98% of sleepwalking customers have been naked men."

Researchers have reported that there are a lot of benefits to sleeping naked. The body naturally feels relaxed with no bondage of clothes and napping in the nude ensures the unobstructed flow of blood throughout the body, which helps in warming up the hands and feet, leading to a long deep comfortable sleep which makes it easier for the body to regenerate and repair itself, and build up energy for the day ahead. Also if you sleep naked with a partner it heightens the level of intimacy.

Further research findings revealed that another new trend is emerging across the UK with more Britons now wearing pyjamas for lounging in rather than for sleeping. Four out of 10 adults get changed into their pyjamas as soon as they get home from work as it helps them to relax and it signifies the end of a working day.

Over a fifth (22%) of British women admit they spend more time in their pj's than their normal clothing and confessed to doing the shopping and school run in, what used to be, the traditional sleep attire.

Notes to Editor:

The research was conducted among 2000 adults in September 2012 by OnePoll

About Travelodge:

The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 500 hotels and over 35,400 rooms across the UK, Ireland (11) and Spain (4). Travelodge plans to grow its estate to 1,100 hotels and 100,000 rooms by 2025. Over 13 million people stayed with Travelodge last year and 90% of reservations are currently made online at www.travelodge.co.uk, where room rates start at GBP 19 per night. The chain employs over 6,000 staff.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...