Welcome!

News Feed Item

Yorkshire Revealed as the UK's 'Naked Napping' Capital

Skinny Napping is More Popular Among the Naughty Forties

LONDON, UNITED KINGDOM -- (Marketwire) -- 11/16/12 -- Britain is becoming a nation of 'Skinny Nappers' according to new research out today. In a bid to get a good night's sleep over a third (34%) of British adults are slipping into their birthday suit every night before climbing in between the sheets.

Interestingly it is the over forties who are more prevalent to 'Skinny Napping' - sleeping in the nude - proving that life certainly does begin at the age of 40. Findings revealed that a fifth of Britons in their mid forties admitted that sleeping in the nude made them feel liberated and helped them to get a good night's sleep.

The UK's 'Skinny Napping' Index, conducted by the budget hotel chain Travelodge, surveyed 2,000 British adults to investigate what Britons are wearing to bed in order to get a good night's sleep. Research findings revealed that over a third (35%) of British men like to sleep in the buff compared to just a quarter of women.

Men are so fond of 'Skinny Napping', that a fifth will regularly entice their partner to bare all with them.

Yorkshire, home of the working men's club culture, the industrial revolution and coal mining has been exposed as the UK's 'Skinny Napping Capital' as three of the county's cities dominate Britain's top 10 listing of cities who like to reveal all under the covers.

The first Yorkshire city in the 'Skinny Napping' league table is Leeds, the birthplace of loudmouth DJ Chris Moyles and home to Leeds Rhinos rugby league team. Nearly half of adults (45%) residing from Leeds revealed they sleep in the nude every night.

In second place is Steel City, Sheffield, also the location of the popular 1997 film 'The Full Monty' where six unemployed men performed a striptease in order to make some extra money after losing their jobs. Fifteen years on and Sheffielders are still performing 'The Full Monty' before getting into bed as a third of adults (33%) from the city admitted to naked napping.

Completing Yorkshire's top three entries into the 'Skinny Napping' Index, is York where almost 40% of adults in the historical city bare all at bedtime.

Listed below is the top 10 list of cities baring all under the covers:


1.  Leeds 
2.  Sheffield 
3.  York 
4.  Southampton 
5.  Portsmouth 
6.  Plymouth 
7.  Cambridge 
8.  Manchester 
9.  Brighton 
10. Glasgow / Edinburgh 

The sleep study by Travelodge hotels also investigated which UK cities like to cover up at bedtime with Belfast, the dreamy city of Spires, Oxford and Chelmsford taking the lead.

Just 12% of Belfastians prefer to bare it all under the duvet and only 17% of Oxonians sleep in the nude. The biggest surprise was Essex, despite its image of girls wearing next to nothing on a night out it's Chelmsford which completes the top three list of cities covering up at bedtime. Only 18% of adults living in Chelmsford will bare everything beneath the sheets.

Listed below is the top 10 list of cities that like to cover-up at bedtime:


1.  Belfast 
2.  Oxford 
3.  Chelmsford 
4.  Leicester 
5.  Gloucester 
6.  Cardiff 
7.  Swansea 
8.  Coventry 
9.  Bristol 
10. Birmingham 

Shakila Ahmed, Travelodge spokeswoman, said: "Our research has highlighted a growing trend across the UK for 'Skinny Napping' as findings reveal that Britons are not shy to bare it all in a bid to get a good night's sleep.

"Even our hotel staff have reported cases of 'Skinny Napping' - sleepwalking customers is a common occurrence in hotels and over the last 12 months, 98% of sleepwalking customers have been naked men."

Researchers have reported that there are a lot of benefits to sleeping naked. The body naturally feels relaxed with no bondage of clothes and napping in the nude ensures the unobstructed flow of blood throughout the body, which helps in warming up the hands and feet, leading to a long deep comfortable sleep which makes it easier for the body to regenerate and repair itself, and build up energy for the day ahead. Also if you sleep naked with a partner it heightens the level of intimacy.

Further research findings revealed that another new trend is emerging across the UK with more Britons now wearing pyjamas for lounging in rather than for sleeping. Four out of 10 adults get changed into their pyjamas as soon as they get home from work as it helps them to relax and it signifies the end of a working day.

Over a fifth (22%) of British women admit they spend more time in their pj's than their normal clothing and confessed to doing the shopping and school run in, what used to be, the traditional sleep attire.

Notes to Editor:

The research was conducted among 2000 adults in September 2012 by OnePoll

About Travelodge:

The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 500 hotels and over 35,400 rooms across the UK, Ireland (11) and Spain (4). Travelodge plans to grow its estate to 1,100 hotels and 100,000 rooms by 2025. Over 13 million people stayed with Travelodge last year and 90% of reservations are currently made online at www.travelodge.co.uk, where room rates start at GBP 19 per night. The chain employs over 6,000 staff.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...