Welcome!

News Feed Item

Callcredit is Reaching Out to Online Retailers to Include Stricter ID Checks

LEEDS, UNITED KINGDOM -- (Marketwire) -- 11/19/12 -- As Alcohol Awareness Week begins (19 - 25 November) Callcredit Information Group is highlighting to online retailers to ensure strict ID checks are in place when alcohol is being purchased online.

Experts in the fields of credit referencing, marketing services, consumer information, interactive solutions and consultative analytics, Callcredit is in strong support of the initiative, organised by Alcohol Concern to raise awareness of the social and health issues surrounding alcohol, and is keen to highlight the importance of strict online identification as this is a potential area of vulnerability for the retail sector.

The reality is that few young people now wait until they are 18 to drink, more than eight out of 10 have already tried alcohol by the time they are 15, and where underage drinking has actually declined in recent years, those who are drinking are consuming more alcohol, more often. A recent report published by Plymouth University and underage sales auditors Serve Legal highlighted online sales as being a 'significant' problem in the battle against underage drinking, with illegal purchases being difficult to police.

Selling alcohol to minors is an offence punishable by a fine of up to GBP 20,000 - as well as causing significant reputational damage to the seller - and retailers have responded by introducing strict ID checks at the checkout, with 'Think 21' or 'Think 25' policies becoming increasingly common, however these strict verifications are still to be seen online.

Ben Allott, Business Development Manager, Callcredit Information Group said: "The challenge for online traders is arguably greater when their customers can hide behind the relative anonymity that the internet offers. Online sales are an area of growth for retailers with online alcohol sales in general shown to be increasing 25% year-on-year. Although this isn't the figure for the amount of alcohol purchased by underage drinkers online and many of these purchasers are likely to be adults, the possibility that underage drinkers are using online services as a means of obtaining alcohol cannot be ruled out.

"We understand the difficulty online retailers face when it comes to online alcohol sales and ID verification and most major retailers do have some safeguards in place to meet their legal responsibilities when selling and promoting alcohol online, more does need to be done at the point of sale by all retailers to ensure that underage alcohol purchases are identified at the earliest possible stage rather than the responsibility often resting with the delivery driver."

To help online retailers with identity and age verification Callcredit has produced a lightweight and transparent Age Verification solution enabling online retailers to verify a customer's personal details via a wide range of independent data sources, including the Electoral Roll, driving licence records, passport information and financial data. Once a customer has registered on the retailer's site, their details are automatically checked against these databases and an instant decision is returned. In addition, the system can check the bank account and card details of the customer once they are provided during the transaction, giving additional confidence in confirming age and preventing fraud.

A new mandatory licensing condition is shortly expected to require robust age verification for online and mail order sales of alcohol, alongside the Online Purchasing of Goods and Services (Age Verification) Bill currently being considered in relation to other products and services - making it vital that retailers act now.

Ben added: "With alcohol abuse a growing concern in young people online retailers need to improve their age verification procedures as it isn't enough just relying on the driver checking identification at the point of delivery and making a decision to withhold the order if they suspect the purchaser is under the age of 18."

For further information on Alcohol awareness week visit http://www.alcoholconcern.org.uk/campaign/alcohol-awareness-week.

About Callcredit Information Group - www.callcredit.co.uk

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...