News Feed Item

Callcredit is Reaching Out to Online Retailers to Include Stricter ID Checks

LEEDS, UNITED KINGDOM -- (Marketwire) -- 11/19/12 -- As Alcohol Awareness Week begins (19 - 25 November) Callcredit Information Group is highlighting to online retailers to ensure strict ID checks are in place when alcohol is being purchased online.

Experts in the fields of credit referencing, marketing services, consumer information, interactive solutions and consultative analytics, Callcredit is in strong support of the initiative, organised by Alcohol Concern to raise awareness of the social and health issues surrounding alcohol, and is keen to highlight the importance of strict online identification as this is a potential area of vulnerability for the retail sector.

The reality is that few young people now wait until they are 18 to drink, more than eight out of 10 have already tried alcohol by the time they are 15, and where underage drinking has actually declined in recent years, those who are drinking are consuming more alcohol, more often. A recent report published by Plymouth University and underage sales auditors Serve Legal highlighted online sales as being a 'significant' problem in the battle against underage drinking, with illegal purchases being difficult to police.

Selling alcohol to minors is an offence punishable by a fine of up to GBP 20,000 - as well as causing significant reputational damage to the seller - and retailers have responded by introducing strict ID checks at the checkout, with 'Think 21' or 'Think 25' policies becoming increasingly common, however these strict verifications are still to be seen online.

Ben Allott, Business Development Manager, Callcredit Information Group said: "The challenge for online traders is arguably greater when their customers can hide behind the relative anonymity that the internet offers. Online sales are an area of growth for retailers with online alcohol sales in general shown to be increasing 25% year-on-year. Although this isn't the figure for the amount of alcohol purchased by underage drinkers online and many of these purchasers are likely to be adults, the possibility that underage drinkers are using online services as a means of obtaining alcohol cannot be ruled out.

"We understand the difficulty online retailers face when it comes to online alcohol sales and ID verification and most major retailers do have some safeguards in place to meet their legal responsibilities when selling and promoting alcohol online, more does need to be done at the point of sale by all retailers to ensure that underage alcohol purchases are identified at the earliest possible stage rather than the responsibility often resting with the delivery driver."

To help online retailers with identity and age verification Callcredit has produced a lightweight and transparent Age Verification solution enabling online retailers to verify a customer's personal details via a wide range of independent data sources, including the Electoral Roll, driving licence records, passport information and financial data. Once a customer has registered on the retailer's site, their details are automatically checked against these databases and an instant decision is returned. In addition, the system can check the bank account and card details of the customer once they are provided during the transaction, giving additional confidence in confirming age and preventing fraud.

A new mandatory licensing condition is shortly expected to require robust age verification for online and mail order sales of alcohol, alongside the Online Purchasing of Goods and Services (Age Verification) Bill currently being considered in relation to other products and services - making it vital that retailers act now.

Ben added: "With alcohol abuse a growing concern in young people online retailers need to improve their age verification procedures as it isn't enough just relying on the driver checking identification at the point of delivery and making a decision to withhold the order if they suspect the purchaser is under the age of 18."

For further information on Alcohol awareness week visit http://www.alcoholconcern.org.uk/campaign/alcohol-awareness-week.

About Callcredit Information Group - www.callcredit.co.uk

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...