Welcome!

News Feed Item

Kelly Brook Star of the Show at New Look's First New Concept Store in London with Blippar Enabled Window Displays

LONDON, November 19, 2012 /PRNewswire/ --

New Look successfully launched its innovative retail concept store in Marble Arch complete with a Kelly Brook Blippar enabled window display. Kelly Brook was in store to cut the ribbon and try out the new Blippar POS for her new make up range. The store is one of the new premium and boutique stores featuring cutting edge technology including Blippar enabled Kelly Brook POS. The store, of course, also features New Look's customary range of fabulous clothing, including evening dresses and jeans.

  • The high-tech store includes Blippar enabled POS for Kelly Brook's new make up range.
  • Customers are able to blipp the POS to load rich media content enabling them to try on Kelly Brook's nail varnish range as well as having their photo taken with Kelly and watch an exclusive New Look video of Kelly talking about her new make up range.
  • To blipp the window display customers need to download the free Blippar app then scan Kelly Brook's signature to load interactive content.
  • The augmented retail experience is the first of its kind on the high street and sets a new precedent for all New Look stores.
  • The Kelly Brook window display will be featured on over 700 stores throughout Europe.
  • The New Look store is the first of its kind with technology at the forefront and even features a Bodymetrics scanner.

James Shepherd of Blippar commented:

"This is a real ground breaking moment for both Blippar and New Look. Being able to work with the New Look team on creating some exciting and engaging content for its customers to interact with whilst they shop brings a whole new dimension to browsing. The window display looks fantastic and we can't wait to see it rolled out across other New Look stores. Having Kelly Brook involved in this too just adds to the excitement."

Natalie Pead, Head of Multi Channel at New Look commented:

"Marble Arch, Blippar and Kelly Brook are the perfect ingredients to showcase the New Look Multi Channel vision, resulting in an innovative, unique shopping experience. The Blippar technology enables us to continue to ensure that our girls continue to look good, feel great - and most importantly, have fun."

About New Look

Founded in 1969 New Look has 626 stores in the UK and ROI, a transactional website and 308 stores in France trading under the name Mim. In addition, New Look has 51 New Look branded stores in France, Belgium and Holland and 118 franchise stores including UAE, Bahrain, Kuwait, Egypt and Saudi Arabia.

  • 43% of the British female population (aged 13+ years; excluding Northern Ireland) has purchased an item of Womenswear (includes Women's Outer/Sports, Nightwear, Underwear, Hosiery, Footwear & Accessories) from New Look in the past year (52 w/e 10th June 2012).  This amounts to about 10.5 million individuals
  • New Look are the No.1 volume retailer in women's dresses (24w/e 10th June 2012)
  • New Look has a volume share of 5.4% in the Women's Clothing & Accessories market (24w/e 10th June 2012)  
  • New Look has a value share of 5.6% in the Women's Clothing & Accessories market (24w/e 10th June 2012)  
  • New Look are the No.1 retailer in ladies clothing & accessories market in value in the under 35yrs market (24w/e 10th June 2012)
  • On average a shopper spends £72 on women's clothing and accessories per year and £37 on footwear in New Look (52w/e 10th June 2012)

(Source: Kantar Worldpanel Fashion)

New Look Group Ltd

Wells & More, 45 Mortimer Street, London, W1W 8HJ, United Kingdom. Telephone: +44-(0)203-219-7000 Fax: +44-(0)203-219-7001 http://www.newlook.co.uk

VAT No GB429214460 Registered Office: Mercery Road, Weymouth, Dorset, DT3 5HJ, United Kingdom. Registered in England No 3113468

SOURCE New Look

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.