Welcome!

News Feed Item

Kelly Brook Star of the Show at New Look's First New Concept Store in London with Blippar Enabled Window Displays

LONDON, November 19, 2012 /PRNewswire/ --

New Look successfully launched its innovative retail concept store in Marble Arch complete with a Kelly Brook Blippar enabled window display. Kelly Brook was in store to cut the ribbon and try out the new Blippar POS for her new make up range. The store is one of the new premium and boutique stores featuring cutting edge technology including Blippar enabled Kelly Brook POS. The store, of course, also features New Look's customary range of fabulous clothing, including evening dresses and jeans.

  • The high-tech store includes Blippar enabled POS for Kelly Brook's new make up range.
  • Customers are able to blipp the POS to load rich media content enabling them to try on Kelly Brook's nail varnish range as well as having their photo taken with Kelly and watch an exclusive New Look video of Kelly talking about her new make up range.
  • To blipp the window display customers need to download the free Blippar app then scan Kelly Brook's signature to load interactive content.
  • The augmented retail experience is the first of its kind on the high street and sets a new precedent for all New Look stores.
  • The Kelly Brook window display will be featured on over 700 stores throughout Europe.
  • The New Look store is the first of its kind with technology at the forefront and even features a Bodymetrics scanner.

James Shepherd of Blippar commented:

"This is a real ground breaking moment for both Blippar and New Look. Being able to work with the New Look team on creating some exciting and engaging content for its customers to interact with whilst they shop brings a whole new dimension to browsing. The window display looks fantastic and we can't wait to see it rolled out across other New Look stores. Having Kelly Brook involved in this too just adds to the excitement."

Natalie Pead, Head of Multi Channel at New Look commented:

"Marble Arch, Blippar and Kelly Brook are the perfect ingredients to showcase the New Look Multi Channel vision, resulting in an innovative, unique shopping experience. The Blippar technology enables us to continue to ensure that our girls continue to look good, feel great - and most importantly, have fun."

About New Look

Founded in 1969 New Look has 626 stores in the UK and ROI, a transactional website and 308 stores in France trading under the name Mim. In addition, New Look has 51 New Look branded stores in France, Belgium and Holland and 118 franchise stores including UAE, Bahrain, Kuwait, Egypt and Saudi Arabia.

  • 43% of the British female population (aged 13+ years; excluding Northern Ireland) has purchased an item of Womenswear (includes Women's Outer/Sports, Nightwear, Underwear, Hosiery, Footwear & Accessories) from New Look in the past year (52 w/e 10th June 2012).  This amounts to about 10.5 million individuals
  • New Look are the No.1 volume retailer in women's dresses (24w/e 10th June 2012)
  • New Look has a volume share of 5.4% in the Women's Clothing & Accessories market (24w/e 10th June 2012)  
  • New Look has a value share of 5.6% in the Women's Clothing & Accessories market (24w/e 10th June 2012)  
  • New Look are the No.1 retailer in ladies clothing & accessories market in value in the under 35yrs market (24w/e 10th June 2012)
  • On average a shopper spends £72 on women's clothing and accessories per year and £37 on footwear in New Look (52w/e 10th June 2012)

(Source: Kantar Worldpanel Fashion)

New Look Group Ltd

Wells & More, 45 Mortimer Street, London, W1W 8HJ, United Kingdom. Telephone: +44-(0)203-219-7000 Fax: +44-(0)203-219-7001 http://www.newlook.co.uk

VAT No GB429214460 Registered Office: Mercery Road, Weymouth, Dorset, DT3 5HJ, United Kingdom. Registered in England No 3113468

SOURCE New Look

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...