Welcome!

News Feed Item

Teen Superstar Ariana Grande And Sharpie Fans Say "Hello" To One Direction And "Thank You" To Charitable Teen

OAK BROOK, Ill., Nov. 19, 2012 /PRNewswire/ -- Sharpie® delivered a giant fan "hello" to One Direction along with a big heartfelt "thank you" to a special New Jersey teen during an event yesterday to officially welcome One Direction to their upcoming US Tour. 

To view the multimedia assets associated with this release, please click:  http://www.multivu.com/mnr/59148-sharpie-ariana-grande-say-hello-to-one-direction-u-s-tour-kick-off

(Photo: http://photos.prnewswire.com/prnh/20121119/MM14076 )

Sharpie, a sponsor of the first leg of the 1D tour, invited a select group of teens to offer up a giant-sized hello to the global music superstars.  Fans packed an event in midtown Manhattan to deliver a one-of-a-kind hello to Harry, Liam, Louis, Niall and Zayn.  They created posters, signed welcome walls, and offered video-captured hellos to be delivered to the boys later in a hello fan video mash-up.

Teen superstar Ariana Grande, a 1D fan herself, was also on hand to help fans create bold posters that would catch the boys' attention. In addition, she helped navigate the pandemonium that ensued when three lucky fans drew a "golden Sharpie" from a giant bin of personalized One Direction Sharpie markers to uncap tickets to 1D's sold-out Madison Square Garden show. "The event was absolutely incredible," Grande said.  "I've never seen anything like it.  I know the guys will love this outpouring of love and all these amazing fan hellos."

Hello 1D, Thank You Katelyn
The 1D fan frenzy was nothing compared to when 16-year-old Katelyn Darrow-Eystad received a standing ovation for her Hurricane Sandy relief efforts. Through the charity she founded, Angels Clothing Closet, Darrow-Eystad has delivered clothing, toiletries, school supplies and more to hundreds of families impacted by Sandy.  For her efforts, Sharpie presented Darrow-Eystad with a check for $10,000. Staples also matched the Sharpie donation with $10,000 in school supplies.  While Katelyn was overwhelmed with the donation, it wasn't until Grande stepped forward to present her with four tickets to One Direction's Madison Square Garden concert that she showed a true teen moment.   

"Sharpie celebrates self-expression in all its forms – from fans passionate about music to teens making their mark helping others," said Ryan Rouse, Sharpie Global Director of Marketing. "Katelyn's efforts have inspired us all and we're thrilled that we could help further her cause."

#SharpieHELLO
The event is part of the brand's new #SharpieHELLO campaign, which includes a national Facebook sweepstakes where two fans will win an all-expense paid trip for themselves and nine guests on the Sharpie corporate jet to a 1D concert. Other prizes include autographed guitars, CDs, t-shirts, and posters.

Sharpie will also be part of the first leg of One Direction's US Tour with unique #SharpieHELLO activations at the Nov. 30 and Dec. 1 Mohegan Sun concerts in Connecticut, and Dec. 3 at Madison Square Garden in New York City. 

Sharpie Says Hello in Times Square
Sharpie will deliver a giant-sized #SharpieHELLO on Dec. 3 in Times Square, to coincide with the band's Madison Square Garden concert.  Sharpie will debut the hello in a video mash-up comprised of hundreds of thousands of fan hello posters, notes, and messages on an 8-story digital billboard located in the heart of Times Square.

"One Direction fans are some of the most passionate fans in the world," said Rouse. "Sharpie has always been such an integral part of the celebrity autograph experience but we also show up in a big way in other fan expressions – posters, t-shirts, hats, shoes, backpacks, skateboards. Wherever there's a surface, there's Sharpie and a fan looking to show their fan love."

Start with Sharpie
The Sharpie-One Direction partnership is the result of the Sharpie brand team's gift sent earlier this year to the band to welcome them to their Chicago July concert.  Niall posted a picture of himself with one of the markers to One Direction's 7 million Facebook fans.  The resulting Facebook and Twitter explosion caught the brand's attention, and the rest is history.

For more information on the #SharpieHELLO sweepstakes and Sharpie products, please visit www.facebook.com/sharpie.

No purchase necessary. See official Terms and Conditions on Sharpie.com (link to official rules).  Open to legal residents of the 48 contiguous United States (excludes HI and AK) or District of Columbia 13+.  Ends 11/23/2012. Void where prohibited.

ABOUT SHARPIE®
For 47 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid, maker of Sharpie® products, is a worldwide leader in the manufacturing and marketing of writing instruments, art products, office organization and technology products, including such well-known brands as Paper Mate®, Sharpie®, DYMO®, Parker®, Waterman®, EXPO®, Prismacolor®, uni-ball® and Rolodex®, among others. Visit www.sharpie.com for more information.

SOURCE Sharpie

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walked through how Octob...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...