Welcome!

News Feed Item

Teen Superstar Ariana Grande And Sharpie Fans Say "Hello" To One Direction And "Thank You" To Charitable Teen

OAK BROOK, Ill., Nov. 19, 2012 /PRNewswire/ -- Sharpie® delivered a giant fan "hello" to One Direction along with a big heartfelt "thank you" to a special New Jersey teen during an event yesterday to officially welcome One Direction to their upcoming US Tour. 

To view the multimedia assets associated with this release, please click:  http://www.multivu.com/mnr/59148-sharpie-ariana-grande-say-hello-to-one-direction-u-s-tour-kick-off

(Photo: http://photos.prnewswire.com/prnh/20121119/MM14076 )

Sharpie, a sponsor of the first leg of the 1D tour, invited a select group of teens to offer up a giant-sized hello to the global music superstars.  Fans packed an event in midtown Manhattan to deliver a one-of-a-kind hello to Harry, Liam, Louis, Niall and Zayn.  They created posters, signed welcome walls, and offered video-captured hellos to be delivered to the boys later in a hello fan video mash-up.

Teen superstar Ariana Grande, a 1D fan herself, was also on hand to help fans create bold posters that would catch the boys' attention. In addition, she helped navigate the pandemonium that ensued when three lucky fans drew a "golden Sharpie" from a giant bin of personalized One Direction Sharpie markers to uncap tickets to 1D's sold-out Madison Square Garden show. "The event was absolutely incredible," Grande said.  "I've never seen anything like it.  I know the guys will love this outpouring of love and all these amazing fan hellos."

Hello 1D, Thank You Katelyn
The 1D fan frenzy was nothing compared to when 16-year-old Katelyn Darrow-Eystad received a standing ovation for her Hurricane Sandy relief efforts. Through the charity she founded, Angels Clothing Closet, Darrow-Eystad has delivered clothing, toiletries, school supplies and more to hundreds of families impacted by Sandy.  For her efforts, Sharpie presented Darrow-Eystad with a check for $10,000. Staples also matched the Sharpie donation with $10,000 in school supplies.  While Katelyn was overwhelmed with the donation, it wasn't until Grande stepped forward to present her with four tickets to One Direction's Madison Square Garden concert that she showed a true teen moment.   

"Sharpie celebrates self-expression in all its forms – from fans passionate about music to teens making their mark helping others," said Ryan Rouse, Sharpie Global Director of Marketing. "Katelyn's efforts have inspired us all and we're thrilled that we could help further her cause."

#SharpieHELLO
The event is part of the brand's new #SharpieHELLO campaign, which includes a national Facebook sweepstakes where two fans will win an all-expense paid trip for themselves and nine guests on the Sharpie corporate jet to a 1D concert. Other prizes include autographed guitars, CDs, t-shirts, and posters.

Sharpie will also be part of the first leg of One Direction's US Tour with unique #SharpieHELLO activations at the Nov. 30 and Dec. 1 Mohegan Sun concerts in Connecticut, and Dec. 3 at Madison Square Garden in New York City. 

Sharpie Says Hello in Times Square
Sharpie will deliver a giant-sized #SharpieHELLO on Dec. 3 in Times Square, to coincide with the band's Madison Square Garden concert.  Sharpie will debut the hello in a video mash-up comprised of hundreds of thousands of fan hello posters, notes, and messages on an 8-story digital billboard located in the heart of Times Square.

"One Direction fans are some of the most passionate fans in the world," said Rouse. "Sharpie has always been such an integral part of the celebrity autograph experience but we also show up in a big way in other fan expressions – posters, t-shirts, hats, shoes, backpacks, skateboards. Wherever there's a surface, there's Sharpie and a fan looking to show their fan love."

Start with Sharpie
The Sharpie-One Direction partnership is the result of the Sharpie brand team's gift sent earlier this year to the band to welcome them to their Chicago July concert.  Niall posted a picture of himself with one of the markers to One Direction's 7 million Facebook fans.  The resulting Facebook and Twitter explosion caught the brand's attention, and the rest is history.

For more information on the #SharpieHELLO sweepstakes and Sharpie products, please visit www.facebook.com/sharpie.

No purchase necessary. See official Terms and Conditions on Sharpie.com (link to official rules).  Open to legal residents of the 48 contiguous United States (excludes HI and AK) or District of Columbia 13+.  Ends 11/23/2012. Void where prohibited.

ABOUT SHARPIE®
For 47 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid, maker of Sharpie® products, is a worldwide leader in the manufacturing and marketing of writing instruments, art products, office organization and technology products, including such well-known brands as Paper Mate®, Sharpie®, DYMO®, Parker®, Waterman®, EXPO®, Prismacolor®, uni-ball® and Rolodex®, among others. Visit www.sharpie.com for more information.

SOURCE Sharpie

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...