Welcome!

News Feed Item

CORRECTING and REPLACING PBS KIDS Survey Finds Top Holiday Gifts Are Downloadable This Season

Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:

PBS KIDS SURVEY FINDS TOP HOLIDAY GIFTS ARE DOWNLOADABLE THIS SEASON

More Parents Plan to Give Downloadable Apps and Games; PBS KIDS Offers Tips to Help Parents Choose the Best Apps for Kids

In its annual holiday survey of parents of 2 to 10-year-olds, PBS KIDS found that the leading trend in gifts for kids this year will be downloadable such as apps, games, e-books and digital music. Fifty-eight percent (58%) of parents reported that they will “most likely” or “definitely” be purchasing downloadable gifts this season. Of these parents, almost all (95%) plan to spend more or the same as last year on downloads.

Since eighty-six percent of parents report that their kids already have access to a computer, smartphone, or tablet, the focus this year is less on giving new devices and more on the downloadable items that will keep these gadgets fresh and exciting. Parents are gifting downloadables in two primary ways – by selecting and pre-loading apps and games onto devices for their kids (74%) and with gift cards that enable the purchase of downloads (57%).

“As parents plan to give children downloadable gifts this holiday season, it is important to remember that content is key,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “Tablet and mobile devices can provide learning opportunities when they are loaded with curriculum-based apps and games that are both fun and educational, but it can be overwhelming for parents to determine which apps are the right apps for their kids. At PBS, we recognize the trust that parents place in us to help them make the right media choices for their children.”

This holiday season, PBS is offering the following tips to help parents navigate successful selection and use of downloadable gifts:

  1. Keep it Fresh: A good app is the perfect combination of education and entertainment, and should be appropriate for your child’s age and stage of development. Kids are most engaged when the features in an app address as many senses as possible and when these features offer variations on a theme, and are not too repetitive. Keep in mind your child’s age and skill set and choose games that present the right amount of challenge without becoming frustrating.
  2. Safety First: Parenting today includes teaching kids how to use digital media responsibly. Help children recognize the difference between information worth sharing and private information. There are many ways you can share your ideas and creativity online, but personal information should remain private.
  3. Avoid apps that try to sell: A six- or seven-year-old can’t be expected to distinguish between an entertaining game and advertising. Select apps from trusted, reliable sources, and make sure that they are not trying to market to your child.
  4. Play Together: 56% of surveyed parents reported that they co-play mobile apps with their children “often” or “sometimes”. This is a great habit to start early in a child’s exposure to media. Talking with kids about the game or activity as you play offers both the opportunity to bond as a family and also identify teachable moments.
  5. Set limits: As with any new toy, parents should set expectations and limitations with their kids. Enjoying downloadable apps and games should be balanced with other offline activities and play.

This holiday season, PBS KIDS has 24 educational mobile apps available for download. Some that will sure to be favorite stocking stuffers include:

  • DANIEL TIGER’S NEIGHBORHOOD “Play at home with Danielfor iOS and Android, Kindle Tablet and Nook Tablet – Playing is learning as kids explore bedtime, bath time ad play pretend doctor at Daniel’s house.
  • SUPER WHY! ABC Adventures: Alphabet for iOS devices – Named one of the Top 25 iPad Apps for kids by TIME.com, kids can play five literacy games while mastering the alphabet.
  • DINOSAUR TRAIN “Mesozoic Math Adventures for iPad, Nook Tablet, Kindle Tablet – Kids develop math skills and explore life sciences, vocabulary and concepts alongside Buddy, Tiny and Don.
  • MARTHA SPEAKS Word Spinner for iPad – Up to four players can join in the fun, with six interactive mini-games that both kids and parents can enjoy together while building storytelling and vocabulary skills.
  • CYBERCHASE 3D BUILDER for iPad – Kids can help rebuild a town turning 2D shapes into 3D structures while developing spatial and reasoning skills.

PBS continues to provide parents with tools and resources to make smart media choices, and to offer kids media content that will help them learn and grow. With a cross-platform approach, PBS KIDS is increasingly serving children wherever they live, learn, and play – through educational apps, on TV, online, and in the classroom.

More helpful tips are available online at PBSParents.org.

Survey Methodology

PBS KIDS surveyed a sample of 1,000 parents who currently have a child between the ages of 2-10. Respondents were 20 years of age and older. Interviewing for this survey was completed during November 2-7, 2012.

About PBS KIDS

PBS KIDS, the number one educational media brand for children, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.

Click here to subscribe to Mobile Alerts for PBS.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...