Welcome!

News Feed Item

CASBAA TV Upfronts - Thrilling Manila

Manila, Nov 21, 2012 - (ACN Newswire) - CASBAA's TV Upfronts road show 2012 landed in Manila on November 14 with a programme of dynamic Ad Sales presentations for agencies, clients and media. Produced in association with Campaign Asia-Pacific and in-market partner SkyCable, "The Philippines Screenings" followed similarly successful engagements in Hong Kong, Singapore, Bangkok and Kuala Lumpur.

A showcase for leading pay-TV networks to screen their upcoming programming, "The Philippines Screenings" included presentations from BBC Worldwide, Discovery Networks Asia Pacific, History, NBCUniversal, Sony Pictures Entertainment and Turner Broadcasting.

The enthusiastic audience included agencies MediaCom, Mindshare, OMD, PHD, STARCOM, Maxus, MEC and ZenithOptimedia, along with audience data providers AGB Nielsen and Kantar Media. The range of clients ran from senior buyers from Samsonite to P&G Philippines.

According to Eugenio Lopez III, the Chairman of SkyCable, "the upscale consumer is one of the most difficult to reach and engage. Cable TV allows for the regularity of reaching this young, affluent, urban audience. Brands that are premium in nature, or that seek to create aspirational imagery, need to reach out to this segment of the market. Companies that do business with upscale consumers should recognize the power of the platform."

"The presentations were very helpful in informing us on trends, upcoming shows, network capabilities, etc. and were conducted in a fun/cool way. They were also very good thought-starters for our campaigns in 2013," said Pico M. Roberto Jr., Deputy Managing Director, MediaCom. "The event did a great job at informing the audience of what's new in pay TV," added Liam B. Capati, Media Director, MediaVest.

Maylene Espera-Nerona, a Media Planner for Maxus also found "the data presented by each of the speakers gave us an insight on how multichannel TV can help us build a relationship with our client's target audience."

"The Philippines has incredible growth potential," said Christopher Slaughter, CEO, CASBAA. "The multichannel TV market is expected to benefit from economic development in the coming years, attracting more advertisers looking to target an economically advancing population."

The Philippines is a historically robust TV market with a well-established appetite for international programming as well as local content. With approximately 7.6 million television homes in the country's urban areas, Metro Manila accounts for nearly half of TV households, where TV penetration exceeds 95%.

"The growth potential of the pay-TV market is extremely favourable especially as multichannel TV digitizes and offers services beyond simply a greater choice of content but also high-definition programming and interactive services," said Slaughter.

About CASBAA

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach over 445 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To find out more, please visit www.casbaa.com .

About Campaign Asia-Pacific

Campaign Asia-Pacific is the region's leading marketing, advertising and media industry magazine and online network. Delivering all the latest industry news and publishing benchmark research, analysis, marketing sector and platform reports, Campaign offers the region's decision makers and influencers insights into a fragmented marketing and media environment across multiple markets. To find out more, please visit www.campaignasia.com .

About CASBAA AD

CASBAA AD is the advertising development division of CASBAA, the only authoritative voice for multichannel TV in the Asia Pacific. Supported by the industry's leading stakeholders, CASBAA AD advocates the value of multichannel TV in Asia. Stakeholders include: A+E Networks, BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.

The CASBAA Ad Regional Roadshow provides media buyers with an optimum window on to the dynamic world of AsiaPac Multichannel TV. To find out more, please visit www.casbaa.com/advertising .

Contact:

Desmond Chung
PR & Communications Manager
CASBAA
Tel: +852-3929-1712
Email: [email protected]

Adela Chen
Director, Marketing & Communications
CASBAA
Tel: +852-3929-1711
Email: [email protected]

Source: CASBAA

Copyright 2012 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
I’m going to cry tonight, long and hard. I’ll do so as I remember and mourn Jeremy Geelan. I knew Jeremy for almost 20 years, from the time he showed up one day at Cloud Expo’s headquarters in Bergen County, New Jersey, and went to work. The show wasn’t called Cloud Expo then, of course – it was still known as Java Edge, a pioneering event that grabbed developers, architects, and enterprise IT users alike for twice-yearly confabs. Jeremy didn’t have a job there, or even a job offer. He was s...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
"We have several customers now running private clouds. They're not as large as they should be but it's getting there. The adoption challenge has been pretty simple. Look at the world today of virtualization vs cloud," stated Nara Rajagopalan, CEO of Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.