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Green Innovations Ltd. Expands Product Offerings and Distribution Network with Acquisition of "Sensational" Trademark

CAPE CORAL, Fla., Nov. 21, 2012 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that through its wholly-owned subsidiary, Green Hygienics, Inc., it has acquired the "SENSATIONAL" trademark from Sensational Brands, Inc. ("SBI-TX"), a Texas-based distributor of specialty branded and private label bathroom tissue, paper napkins, paper towels, and wipes. Green Hygienics, Inc. anticipates manufacturing and distributing non-green product lines under the Sensational trademark through its new Florida subsidiary, Sensational Brands, Inc. ("SBI-FL").

Mr. Bruce Harmon, CEO of Green Innovations, stated "The acquisition of the 'Sensational' trademark is strategically important as it provides us with an established brand which complements the Company's current line of green eco-friendly products. The addition of the 'Sensational' brand offerings will allow our retailers to fill their shelves with both green and non-green product options thereby satisfying all customer needs as well as boosting potential Company sales."

Sensational Brands, Inc. ("SBI-TX"), the successor company to Southwest Tissue and Paper Solutions, Inc. ("STPS"), is owned and operated by Mr. Tray Harrison, National Sales Manager of Green Hygienics, Inc., a wholly-owned operating subsidiary of Green Innovations. Over the past several years, STPS/SBI-TX and Mr. Harrison have created an effective distribution network which has historically sold a wide array of paper products to independent grocery stores (approximately 200 stores) and dollar store chains (approximately 500 stores). In addition to product distribution, SBI-TX provides technology support to retailers and wholesalers for ease of inventory management.

SBI-TX has recently engaged four established regional food brokers to expand awareness and sales of the "Sensational" brand nationwide.  These brokers represent national accounts such as Associated Wholesale Grocers Kansas City, Albertsons Arizona, Food Giant, Aldi, Pamida, Safeway, Tom Thumb, Randalls, Grocers Supply Houston, Brookshires Tyler Texas, Brookshire Brothers, United Foods, SuperValu, Homeland Foods, Walgreens, Walmart, Dollar General, Dollar Tree, Fred's Dollar Stores, Family Dollar and many others.  

"The combination offer of Green Hygienics' 100% bamboo eco-friendly products with potential 'Sensational' trademarked non-green products and an expanding distribution network should be a winning scenario for the Company, the retailers, and the consumers," stated Mr. Tray Harrison, National Sales Manager of Green Hygienics, Inc. "We believe that this combination will give us the opportunity to introduce an expanded product line to a wider national audience that, for the most part, has not been offered well-priced high quality eco-friendly personal care and paper-based goods."  

About Green Innovations Ltd.

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods.  The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet. 

For further information regarding Green innovations Ltd., contact:

Green Innovations Investor Relations
(866) 947-5567 (Toll-free)
E-mail: [email protected]

Forward-Looking Statements

This press release contains "forward-looking statements".  Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, and specifically references to the anticipated production and distribution of Sensational and Green Hygienics branded products.  The user can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words.  The user should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information.  Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Green Innovations Ltd. ("Green Innovations").  The risk factors listed in our disclosure documents and the cautionary language on this website provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Green Innovations in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements.  Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; hedging activities that Green Innovations develops or produces; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Green Innovations operates; technological, mechanical and operational difficulties encountered in connection with Green Innovations' development activities; and labor relation matters and costs.  The user should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Green Innovations from time to time with the Securities and Exchange Commission and other regulatory authorities.

SOURCE Green Innovations Ltd.

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