Welcome!

News Feed Item

RetailMeNot Shoppers Trend Report: A Majority of Consumers (80%) Plan to Buy High-Tech Gifts During the Holiday Shopping Season

- Three quarters of consumers wanting desktops or laptops this season say they want a PC (75%) more than a Mac (25%)

AUSTIN, Texas, Nov. 21, 2012 /PRNewswire/ -- RetailMeNot.com (www.retailmenot.com), the largest online coupon site in the United States, today released the consumer electronics edition of its Shoppers Trend Report (STR), revealing findings from a poll conducted by The Omnibus Company (http://www.omnibus.com) on this year's most wanted high-tech gifts, consumer shopping preferences and purchasing trends.

(Logo: http://photos.prnewswire.com/prnh/20120308/DA66724LOGO-b)  

"Long story short, consumer electronics are back on shopping lists for 2012, with 80% of consumers saying that they plan to buy a tech item for the holidays," said Trae Bodge, senior editor of RetailMeNot's Insider magazine. "This could be the year where long-needed upgrades in consumer electronics are what gift recipients will find under the Christmas tree."

PURCHASING TRENDS

  • A majority of consumers (80%) plan to buy high-tech gifts during the holiday shopping season.
    • Only half (50%) of consumers say it is likely they will receive high-tech gifts this holiday season.
    • People ages 18–29 are the most likely to expect they'll receive high-tech gifts (78% vs. 41% of those 30 and older).
    • Men are more likely than women to believe it's likely they'll get high-tech gifts (57% versus 44%).
  • Most consumers (58%) wait for holiday sales to buy or upgrade technology items.
  • When buying a technology-related gift, 67% of consumers are most likely to buy a product that best fits their budget, while 22% are most likely to buy the product that is the best quality, regardless of price.
    • Women are more likely than men to buy a product that best fits their budget (72% versus 61%).
  • In the spirit of giving, 28% of consumers give their old high-tech items to friends or family; fewer (20%) sell technology they are no longer using.

"It also appears that the use of mobile technology is increasingly a part of the holiday shopping experience, as 74% of consumers think it would be helpful to be alerted to deals, sales or coupons on a mobile device while shopping in-store. Consumers should try out the new and free RetailMeNot Coupons app for iPhone to help save money while shopping in stores this holiday season," added Bodge.

SHOPPING PREFERENCES

  • 45% of consumers are likely to use a mobile device (such as a smartphone or tablet) when shopping for the holidays this year.
  • 74% of consumers think it would be helpful to be alerted to deals, sales or coupons on a mobile device while shopping in stores.
  • Consumers are most likely to buy technology items from a retailer that carries several brands (75%), versus directly from a manufacturer (16%), or from a merchant that refurbishes used products (9%).
  • Additionally, 57% of consumers think they can generally get a better deal on technology items by shopping online versus in-store.
    • While most people believe they can get better deals online, those over 60 years of age still look to physical stores for the best deals (52% vs. 40% of 18- to 59-year-olds).

MOST-WANTED HIGH-TECH GIFT LIST

Desktop or laptop computer (32%)

  • Three quarters of consumers wanting desktops or laptops this season say they want a PC (75%) more than a Mac (25%).

Tablet or e-reader (32%)

  • iPad leads the pack for most wanted tablet or eReader (41%), followed by the Kindle (31%), iPad mini (13%), Google Nexus (7%) and Nook (4%).

Flat-screen TV (26%)

  • LED/LCD is the most wanted type of TV this year (57%), followed by 3D (23%) and plasma (20%).

Smartphone (24%)

  • iPhones are on nearly half of consumers' gift lists for most wanted smartphones (49%), followed by Android phones (39%).
  • Women are more likely than men to want an iPhone (52% versus 45%).

Digital camera (23%)

  • Canon (e.g., PowerShot) is the most wanted digital camera brand this year (37%), followed by Sony (e.g., Cyber-shot) (22%), Nikon (e.g., Coolpix) (18%) and Kodak (e.g., Easyshare) (12%).

Music players or accessories (20%)

  • iPods are the most wanted music item (37%), followed by other MP3 players (18%), headphones (13%), docking stations (11%), digital streaming devices (e.g., Roku, SlingBox, Apple TX, Sonos) (10%) and speakers (8%).

Gaming console or portable gaming system (20%)

  • Play Station 3's are at the top of consumers' lists for most wanted gaming items (30%), followed by the Xbox 360 (25%) and Nintendo Wii (15%).

Gadgets that help consumers stay connected while on the go (17%)

  • A mobile Wi-Fi hotspot is the most wanted gadget to help consumers stay connected (47%), followed by a portable battery charger (34%) and recharging station (16%).

To save on laptops, tablets, TVs, video games, cameras and more throughout this holiday season, visit RetailMeNot.com/Holiday.  

For Black Friday specific electronics deals, visit RetailMeNot.com/BlackFriday.

For Cyber Monday specific electronics deals, visit RetailMeNot.com/CyberMonday.

To get deal alerts for our best electronics deals when shopping at the mall, download the RetailMeNot Coupons iPhone App.  For Android users, download the RetailMeNot Coupons App for Android to find in-store offers for tech gifts.

Survey Methodology:
This survey was conducted by The Omnibus Company between November 6 and November 12, 2012, among 1,091 U.S.-based consumer ages 18 and over using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.

About RetailMeNot.com
RetailMeNot.com (www.retailmenot.com) is the leading consumer destination for collaborative online coupon, deal and promotional code hunting and sharing. Our mission is to help consumers save money and enjoy a hassle-free discount shopping experience. Since November 2006, our users have shared hundreds of thousands of deals and offers from retailers from across the globe. Online coupons are rated and ranked by users, ensuring that quality deals rise to the top and expired coupons drop down the list. RetailMeNot.com is operated by WhaleShark Media, Inc., the world's leading marketplace for online coupons and deals.

Shopping on the go? Download the RetailMeNot Coupons app for iPhone and Android phones to access Hot Deals, browse top coupons, popular stores and categories and get thousands of online and in-store coupons to shop when you want, where you want. Make sure to "like" RetailMeNot.com on Facebook, follow the company via Twitter @retailmenot and add us on Google+.

About WhaleShark Media, Inc.
WhaleShark Media, Inc. (www.whalesharkmedia.com) is the world's leading marketplace for online coupons and deals. The company's websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. WhaleShark Media experiences more than 400 million consumer visits to its sites every year. The WhaleShark Media portfolio of coupon and deal websites includes www.RetailMeNot.com, the largest online coupon site in the United States; www.VoucherCodes.co.uk, the largest online coupon site in the United Kingdom; www.Deals.com in Germany; web.Bons-de-Reduction.com and www.Poulpeo.com in France; www.Deals2Buy.com; www.CouponSeven.com; and www.CouponShare.com. WhaleShark Media is a fast-growing, profitable company funded by venture capital firms Austin VenturesNorwest Venture Partners, Adams Street PartnersGoogle VenturesJ.P. Morgan Asset Management, and Institutional Venture Partners (IVP).

Be sure to "like" WhaleShark Media on Facebook and follow the company via Twitter @whalesharkmedia.

Media Contacts:

Brian Hoyt
RetailMeNot.com
+1 512 777 2957 office
+1 202 330 3070 mobile
[email protected]

Kristen Nelson
RetailMeNot.com
+1 512 777 2887 office
+1 832 398 5792 mobile
[email protected]

Allison+Partners (for RetailMeNot.com)
[email protected]

SOURCE RetailMeNot.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
Containers, microservices and DevOps are all the rage lately. You can read about how great they are and how they’ll change your life and the industry everywhere. So naturally when we started a new company and were deciding how to architect our app, we went with microservices, containers and DevOps. About now you’re expecting a story of how everything went so smoothly, we’re now pushing out code ten times a day, but the reality is quite different.
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, will outline ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
An edge gateway is an essential piece of infrastructure for large scale cloud-based services. In his session at 17th Cloud Expo, Mikey Cohen, Manager, Edge Gateway at Netflix, detailed the purpose, benefits and use cases for an edge gateway to provide security, traffic management and cloud cross region resiliency. He discussed how a gateway can be used to enhance continuous deployment and help testing of new service versions and get service insights and more. Philosophical and architectural ap...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
By 2021, 500 million sensors are set to be deployed worldwide, nearly 40x as many as exist today. In order to scale fast and keep pace with industry growth, the team at Unacast turned to the public cloud to build the world's largest location data platform with optimal scalability, minimal DevOps, and maximum flexibility. Drawing from his experience with the Google Cloud Platform, VP of Engineering Andreas Heim will speak to the architecture of Unacast's platform and developer-focused processes.
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in development and launches of disruptive technologies to create new market opportunities as well as enhance enterprise product portfolios with emerging technologies. His most recent venture was Octoblu, a cross-protocol Internet of Things (IoT) mesh network platform, acquired by Citrix. Prior to co-founding Octoblu, Chris was founder of Nodester, an open-source Node.JS PaaS which was acquired by AppFog and ...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace.