Welcome!

News Feed Item

RetailMeNot Shoppers Trend Report: A Majority of Consumers (80%) Plan to Buy High-Tech Gifts During the Holiday Shopping Season

- Three quarters of consumers wanting desktops or laptops this season say they want a PC (75%) more than a Mac (25%)

AUSTIN, Texas, Nov. 21, 2012 /PRNewswire/ -- RetailMeNot.com (www.retailmenot.com), the largest online coupon site in the United States, today released the consumer electronics edition of its Shoppers Trend Report (STR), revealing findings from a poll conducted by The Omnibus Company (http://www.omnibus.com) on this year's most wanted high-tech gifts, consumer shopping preferences and purchasing trends.

(Logo: http://photos.prnewswire.com/prnh/20120308/DA66724LOGO-b)  

"Long story short, consumer electronics are back on shopping lists for 2012, with 80% of consumers saying that they plan to buy a tech item for the holidays," said Trae Bodge, senior editor of RetailMeNot's Insider magazine. "This could be the year where long-needed upgrades in consumer electronics are what gift recipients will find under the Christmas tree."

PURCHASING TRENDS

  • A majority of consumers (80%) plan to buy high-tech gifts during the holiday shopping season.
    • Only half (50%) of consumers say it is likely they will receive high-tech gifts this holiday season.
    • People ages 18–29 are the most likely to expect they'll receive high-tech gifts (78% vs. 41% of those 30 and older).
    • Men are more likely than women to believe it's likely they'll get high-tech gifts (57% versus 44%).
  • Most consumers (58%) wait for holiday sales to buy or upgrade technology items.
  • When buying a technology-related gift, 67% of consumers are most likely to buy a product that best fits their budget, while 22% are most likely to buy the product that is the best quality, regardless of price.
    • Women are more likely than men to buy a product that best fits their budget (72% versus 61%).
  • In the spirit of giving, 28% of consumers give their old high-tech items to friends or family; fewer (20%) sell technology they are no longer using.

"It also appears that the use of mobile technology is increasingly a part of the holiday shopping experience, as 74% of consumers think it would be helpful to be alerted to deals, sales or coupons on a mobile device while shopping in-store. Consumers should try out the new and free RetailMeNot Coupons app for iPhone to help save money while shopping in stores this holiday season," added Bodge.

SHOPPING PREFERENCES

  • 45% of consumers are likely to use a mobile device (such as a smartphone or tablet) when shopping for the holidays this year.
  • 74% of consumers think it would be helpful to be alerted to deals, sales or coupons on a mobile device while shopping in stores.
  • Consumers are most likely to buy technology items from a retailer that carries several brands (75%), versus directly from a manufacturer (16%), or from a merchant that refurbishes used products (9%).
  • Additionally, 57% of consumers think they can generally get a better deal on technology items by shopping online versus in-store.
    • While most people believe they can get better deals online, those over 60 years of age still look to physical stores for the best deals (52% vs. 40% of 18- to 59-year-olds).

MOST-WANTED HIGH-TECH GIFT LIST

Desktop or laptop computer (32%)

  • Three quarters of consumers wanting desktops or laptops this season say they want a PC (75%) more than a Mac (25%).

Tablet or e-reader (32%)

  • iPad leads the pack for most wanted tablet or eReader (41%), followed by the Kindle (31%), iPad mini (13%), Google Nexus (7%) and Nook (4%).

Flat-screen TV (26%)

  • LED/LCD is the most wanted type of TV this year (57%), followed by 3D (23%) and plasma (20%).

Smartphone (24%)

  • iPhones are on nearly half of consumers' gift lists for most wanted smartphones (49%), followed by Android phones (39%).
  • Women are more likely than men to want an iPhone (52% versus 45%).

Digital camera (23%)

  • Canon (e.g., PowerShot) is the most wanted digital camera brand this year (37%), followed by Sony (e.g., Cyber-shot) (22%), Nikon (e.g., Coolpix) (18%) and Kodak (e.g., Easyshare) (12%).

Music players or accessories (20%)

  • iPods are the most wanted music item (37%), followed by other MP3 players (18%), headphones (13%), docking stations (11%), digital streaming devices (e.g., Roku, SlingBox, Apple TX, Sonos) (10%) and speakers (8%).

Gaming console or portable gaming system (20%)

  • Play Station 3's are at the top of consumers' lists for most wanted gaming items (30%), followed by the Xbox 360 (25%) and Nintendo Wii (15%).

Gadgets that help consumers stay connected while on the go (17%)

  • A mobile Wi-Fi hotspot is the most wanted gadget to help consumers stay connected (47%), followed by a portable battery charger (34%) and recharging station (16%).

To save on laptops, tablets, TVs, video games, cameras and more throughout this holiday season, visit RetailMeNot.com/Holiday.  

For Black Friday specific electronics deals, visit RetailMeNot.com/BlackFriday.

For Cyber Monday specific electronics deals, visit RetailMeNot.com/CyberMonday.

To get deal alerts for our best electronics deals when shopping at the mall, download the RetailMeNot Coupons iPhone App.  For Android users, download the RetailMeNot Coupons App for Android to find in-store offers for tech gifts.

Survey Methodology:
This survey was conducted by The Omnibus Company between November 6 and November 12, 2012, among 1,091 U.S.-based consumer ages 18 and over using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.

About RetailMeNot.com
RetailMeNot.com (www.retailmenot.com) is the leading consumer destination for collaborative online coupon, deal and promotional code hunting and sharing. Our mission is to help consumers save money and enjoy a hassle-free discount shopping experience. Since November 2006, our users have shared hundreds of thousands of deals and offers from retailers from across the globe. Online coupons are rated and ranked by users, ensuring that quality deals rise to the top and expired coupons drop down the list. RetailMeNot.com is operated by WhaleShark Media, Inc., the world's leading marketplace for online coupons and deals.

Shopping on the go? Download the RetailMeNot Coupons app for iPhone and Android phones to access Hot Deals, browse top coupons, popular stores and categories and get thousands of online and in-store coupons to shop when you want, where you want. Make sure to "like" RetailMeNot.com on Facebook, follow the company via Twitter @retailmenot and add us on Google+.

About WhaleShark Media, Inc.
WhaleShark Media, Inc. (www.whalesharkmedia.com) is the world's leading marketplace for online coupons and deals. The company's websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. WhaleShark Media experiences more than 400 million consumer visits to its sites every year. The WhaleShark Media portfolio of coupon and deal websites includes www.RetailMeNot.com, the largest online coupon site in the United States; www.VoucherCodes.co.uk, the largest online coupon site in the United Kingdom; www.Deals.com in Germany; web.Bons-de-Reduction.com and www.Poulpeo.com in France; www.Deals2Buy.com; www.CouponSeven.com; and www.CouponShare.com. WhaleShark Media is a fast-growing, profitable company funded by venture capital firms Austin VenturesNorwest Venture Partners, Adams Street PartnersGoogle VenturesJ.P. Morgan Asset Management, and Institutional Venture Partners (IVP).

Be sure to "like" WhaleShark Media on Facebook and follow the company via Twitter @whalesharkmedia.

Media Contacts:

Brian Hoyt
RetailMeNot.com
+1 512 777 2957 office
+1 202 330 3070 mobile
[email protected]

Kristen Nelson
RetailMeNot.com
+1 512 777 2887 office
+1 832 398 5792 mobile
[email protected]

Allison+Partners (for RetailMeNot.com)
[email protected]

SOURCE RetailMeNot.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...