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Growth Milestones Achieved and 2013 Agenda set by CEO to EMPO Shareholders

LAS VEGAS, Nov. 21, 2012 /PRNewswire/ -- Empowered Products, Inc. (EMPO). Over the last few business quarters, Empowered Products has achieved a number of significant milestones, which I believe will set the stage for a very exciting and rewarding 2013 for EMPO shareholders. In early-February, we commenced shipments to Walgreens for five of our Gun-Oil sexual lubricants. In October, we received our first purchase order for PINK and Gun-Oil from Target.com, a division of the Target Corporation.

Our new sales relationship with Target represents a key success in our overall expansion strategy with the major national retail chains. Currently, with CVS, Walgreens, and Target onboard, our continued focus will be on expanding our product scope and shelf-space presence within this high-growth sector. I view our move into the mainstream as a cornerstone of our longer-term growth prospects for both Empowered Products and our EMPO shareholders.

We're proud to report that our sample-pack distribution program, which we launched in the first quarter of this year, has been a resounding success with over 200,000 customer signups, thus far, at our online venues. We have a near-term goal of reaching 1 million signups, and we believe our mandate of getting PINK and Gun-Oil samples into the hands of consumers will translate to new customers and increased sales going forward.

I encourage all EMPO shareholders to review Standard & Poor's most recent Factual Stock Report on EMPO by clicking here and to see our presentation at the BetterInvesting.com virtual investor conference from 8 November - hosted by PR Newswire. You can view a complete replay of our live presentation, which includes a comprehensive slide-show and access to updated investor materials, by registering here.

As we pursue our aggressive growth strategy in the ever changing landscape of the sexual wellness industry, please forward your questions and feedback to us at CEO@EmpoweredProducts.com and I pledge to you my steadfast focus on building value for all EMPO shareholders.

About Empowered Products, Inc.
Empowered Products, in its first 10 years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 3,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160.  The Company's media-contact line is 877-305-1161.

Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements  can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

SOURCE Empowered Products, Inc.

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