Welcome!

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Microsoft Cloud, Containers Expo Blog, Agile Computing

@CloudExpo: Article

GreenButton Uses Multiple Clouds for Big Compute

The company is targeting financial services, media and entertainment, aerospace, oil and gas, and biotech

The inspiration for GreenButton was the devilishly complicated battle scene in the 2003 movie "The Lord of the Rings" that its founder Scott Houston pulled together in two weeks for director Peter Jackson against all odds. It was accomplished in record time with thousands of servers and little sleep.

Fade to today. The GreenButton start-up claims its newfangled Cloud Fabric is the first server solution to let users - both the enterprise and service providers - deploy, manage and run compute-intensive applications in either private or public clouds or, for that matter, in multiple multi-tenant clouds.

It's talking about what it calls "Big Compute," basically deploying as much supplementary processing power as the cloud can provide. Thousands of cores spun up in 20-30 minutes at a fraction of the usual cost.

An SGI and Compaq veteran, Houston says, "Cloud computing has been focused on running general-type applications with low memory and CPU requirements. We believe the future of cloud computing is to bring the applications that most people have said ‘will never run in the cloud' to the cloud."

He claims to be seeing exceptional growth and adoption of his widgetry among High Performance Computing and technical computing users looking for a highly scalable, robust, cost-effective solution.

The company is targeting financial services, media and entertainment, aerospace, oil and gas, and biotech. It has partnerships with Pixar, SAP and some ISVs.

Enterprises are meant to run Cloud Fabric to manage workloads in their private clouds and then burst to public clouds when needed.

Only approved jobs are sent to the public cloud and only when on-premise capacity is exhausted. The job is matched to the cloud with the right SLA and price. The architecture is designed so the cloud handles failures and transient error conditions. Porting between clouds is supposed to be easy.

Apparently any application that can scale across multiple nodes can make use of GreenButton including highly parallel workloads, Big Data analysis and Message Passing Interface (MPI) applications.

The company says it's currently running rendering, animation, simulation, bioinformatics, audio/video indexing and captioning, geological analysis and Monte Carlo computations.

This Cloud Fabric stuff is also supposed to let service providers integrate and sell the solution to their ISV and enterprise customers.

They can run the platform on their own cloud infrastructure or on a public platform like Amazon, Windows Azure, VMware vCloud or Dell Cloud Services. OpenStack support is in the works. GreenButton was named Microsoft's Global Cloud Partner last year.

According to Dell cloud evangelist Stephen Spector, "GreenButton has earned the reputation as the best provider of HPC and on-demand computing solutions in the business. With Cloud Fabric, we are able to differentiate our cloud offering and drive utilization, giving our customers a proven Software-as-a-Service solution to help them get the most out of the cloud with the least amount of effort. Cutting time-to-market at a fraction of the cost is invaluable to all."

The company also offers a hosted managed service where it runs GreenButton in one or more public clouds for ISVs that don't have their own infrastructure but want to market a cloud-based service that their customers can take advantage of with the push of a button.

The New Zealand cloudbursting start-up is hawking a centralized multi-cloud management toolkit and SDK called GreenButton Mission Control.

It includes a development emulator to enable workloads and commercial features around billing, reporting and chargeback for granular visibility into cloud use and costs. The emulator is used to test and verify application integration prior to cloud deployment.

It also includes data synchronization tools for the cloud called GreenButton CloudSync, a seamless way to migrate data iteratively into the cloud as well as define custom data extraction for integration with other data sources that can automatically synchronize nominated files with the cloud. (Got that?)

Files can be as big as can be sensibly uploaded and downloaded to and from the cloud over the Internet. If they're so big that it's impractical to send them over the Internet, a physical disk can be shipped to the cloud provider to be uploaded or downloaded directly.

Only owners of the files uploaded to GreenButton can access them or the results of their job. After a job runs, GreenButton wipes the data from that compute node before it's allowed to process another job. All communication with GreenButton is secured using SSL so files and jobs can't be intercepted on the wire.

GreenButton services are exposed to clients via Web Services accessible from Windows, Mac OS X and Linux desktops and, in the rare case mobile devices complements of an integrated green button. Ditto desktop applications like Numerix and Deep Exploration. A green button can also be plugged into Office apps.

The GreenButton Q&A says its platform tracks the number of milliseconds that end customers use a third-party application and charges this aggregated time to the user's GreenButton account. It's an hourly rate and includes the compute and storage costs, GreenButton's management fee, and the software license.

Usage reports can be downloaded from Mission Control, with information about usage at the organizational, departmental and individual level. It provides this data as CSV files so they can be imported into Excel or some other financial tool and compared against budgeted numbers. Users can also get an itemized bill to drill down into how individual applications and jobs are tracking against budget.

GreenButton prices its platform-agnostic widgetry by asking would-be users how much time they've got and what they've willing to pay. Figure a company will pay $75,000 along with a $7,500 fee for each app. The integration work should probably take no more than a couple of weeks.

The company is working on angel investments and a $4 million A/B round from a couple of New Zealand VCs. It has offices in Seattle and San Jose along with East Coast ambitions and an unidentified telco account in Europe.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...