Welcome!

News Feed Item

Social Media Marketing 2012

 

NEW YORK, Nov. 22, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Social Media Marketing 2012

http://www.reportlinker.com/p01033738/Social-Media-Marketing-2012.html#u...

Executive Summary

Social media marketing (SMM) has continued to gain importance among marketers in recent years, with many companies and brands using social networks to boost their reputation and connect with target audiences. While social media sites present a good base from which to drive brand development, concerns have been voiced by some businesses over the lack of measuring techniques and data analytics presented by social networks regarding paid-for advertisements placed on their sites. In May 2012, motor manufacturer GM revealed that it would be discontinuing its paid-for advertisements on Facebook, principally due to the lack of evidence presented by the social network to show how advertisements translated into revenue. It is likely, however, that social media measurement will become more sophisticated in the future, as social networks look to grow their businesses by attracting advertisers to their sites.Another emerging trend has been the development of mobile marketing platforms for social media sites, with both Facebook and Twitter developing new mobile platforms for potential advertisers. This has been driven by the growing popularity of smartphones within the UK, with a report undertaken by Google and Ipsos suggesting that smartphone ownership was near to reaching the 50% mark in January 2012. Other mobile devices, such as tablet computers — owned by approximately 11% of the UK population, according to figures published by Ofcom — have also continued to gain in popularity, thus presenting further opportunities to marketers to advertise on mobile platforms.Social enterprise solutions are also tipped to become more important in the future, reflected in the expansion of technology firms within this particular area; for example, Microsoft's acquisition of office social network Yammer in June 2012. This trend has been driven by the rising number of people now opting to work remotely, as well as the increasing popularity of conversing via social networks. Social enterprise networks are a development of customer relationship management (CRM) tools, initially used by out-of-house sales representatives to collate data on possible sales leads and appointments. Such services have been developed to incorporate usage by other in-house teams, such as marketing and advertising departments, as well as to boost conversations and collaborative projects in-house.Despite the increasing impetus now put on SMM by agencies, companies and brands alike, there is still much room for growth. The majority of marketing agencies depend on existing staff members to develop their own understanding of SMM, rather than employing a 'digital native' or out-of-house specialist social media firm. The lack of sophisticated social media measurement solutions for assessing the impact and potential revenue generation of a particular advertising campaign is likely to be the main reason behind this. However, figures from The Chartered Institute of Marketing (CIM) suggest that investment in expanding social media activities within marketing agencies is likely to increase over the next few years, with 32% of agencies expecting to invest in social media training, while a quarter (25%) are currently pursuing the recruitment of a 'digital native' in 2012.

Table of Contents

Executive Summary

Introduction

BACKGROUND

DEFINITION

Strategic Overview

MARKET DYNAMICS AND SEGMENTATION

Market Sectors

Total Market Value and Growth

Use of the Internet

COMPETITIVE STRUCTURE

EDUCATING THE MARKET

Books

Conferences and Seminars

Awards

SOCIAL NETWORKING BUSINESS

MARKET FORECASTS

Social Media

BACKGROUND

THE SOCIAL MEDIA LANDSCAPE

Social Networking Sites

Niche Social Networks

Micro-Publication Networks

Aggregators

Blogging Sites

Bookmarking Sites

HOW TO ENGAGE WITH SOCIAL NETWORKS

WIDGETS, ADD-ONS, AFFILIATE ADS AND APPS

Blinkbox London/Instagram App

Starbucks App for Android

ITV Sport/Ladbrokes

Social Networking Tools for Enterprises

BACKGROUND

SOCIAL ENTERPRISE SOLUTIONS - COMPETITOR ANALYSIS

Jive Software

Oracle

Salesforce

SAP

SocialText

CONSUMER RESEARCH

SOCIAL NETWORKING TOOLS FOR MARKETERS

File Name/URL Shortening

Social Media Optimisation Tools

Social Marketing Tools

THE VALUE OF SOCIAL MARKETING

THE TIME FACTOR

Social Brands

INTRODUCTION

TOP BRANDS ENGAGED WITH SOCIAL MEDIA

By Sector

Social Networking Sites by Adoption Rates

WHAT MAKES A BRAND WORK ON SOCIAL MEDIA?

An International Perspective

MARKET DEVELOPMENTS

Use of Social Networking Sites by Region

The Power of Facebook

BUSINESS BEHAVIOUR

Europe

The US

Asia/Pacific

Latin America

Middle East/Africa

PEST Analysis

POLITICAL

Online Privacy: EU Amends Cookie Policy

UK Data Surveillance Laws Could Be Introduced

Plans for Superfast Broadband Network Continue to Be Rolled Out

ECONOMIC

The Value of Social Networks

SOCIAL

Google to Penalise for Over-Optimised SEO

The Social Olympics

TECHNOLOGICAL

The Next Big Thing: Smartphone Advertising Platforms

Industry Dynamics

INTRODUCTION

Jamie Armstrong, Social Media Manager, StormID

Laurence Bresh, Marketing Director, VisitBritain

Thomas Brown, Head of Insight, The Chartered Institute of Marketing

Jordan Stone, Senior Director, We Are Social

Erika Clegg, Founder, Spring

VIRTUAL ROUNDTABLE

With Which Social Networking Site Do You Think Marketing/Public Relations Companies Most Participate With for Business? Any Particular Reason Why?

What Are the Three Main Aims for Businesses/What Can Businesses Hope to Achieve by Engaging with Social Networking Sites?

Do You Integrate Your Company's Website with Social Networking Sites? If So, How?

How Do You Measure the Results/Success of Your Social Networking Efforts? What Are the Challenges Involved in Doing This?

What Percentage of Your Working Day/Marketing Activities Is Spent Interacting on Social Networking Sites?

Do You Believe That Participating in Social Networking Sites For Marketing Has A Clear/Direct Impact on Sales?

What Do You Believe Are the Main Strengths and Weaknesses in Using Social Media Marketing?

Do You Expect Social Media Marketing Activities to Increase/Decrease/Stay the Same Over the Next Months?

Company Profiles

INTRODUCTION

FACEBOOK INC

Company Structure

Profitability

Current and Future Developments

GOOGLE INC

Company Structure

Profitability

Current and Future Developments

LINKEDIN CORP

Company Structure

Profitability

Current and Future Developments

TWITTER

Company Structure

Profitability

Current and Future Developments

The Future

SOCIAL MEDIA MARKETING ACTIVITIES IN THE FUTURE

FUTURE TRENDS

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Key Note Research

The Key Note Range of Reports

To order this report:e-Commerce Industry: Social Media Marketing 2012

Nicolas Bombourg

Reportlinker

Email: [email protected]

US: (805)652-2626

Intl: +1 805-652-2626

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...