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Household Detergents & Cleaners 2012

NEW YORK, Nov. 22, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Household Detergents & Cleaners 2012

http://www.reportlinker.com/p0155746/Household-Detergents--Cleaners-2012...

Executive Summary

This Key Note Market Report analyses the household detergents and cleaning products industry in the UK. It calculates that the market grew by 2.2% in 2011. This was its lowest growth over the past 5 years.

The report divides the market into three principles categories: fabric care, household cleaning products and dishwashing products. Laundry detergents and conditioners make up more than half the market. However, the fabric care segment underwent the slowest growth of all three categories. The variety in the household cleaning products section means that it accounts for 30.5% of the market. Hand and automatic dishwashing products, in addition to cleaners designed to protect the domestic appliance, are classified under the final heading. Washing up liquid accounts for the bulk of the category, since the majority of consumers in the UK do not own a dishwasher.

A number of household detergents and cleaners are considered everyday essentials by consumers in the UK, including washing up liquid and laundry detergent. This means that there is a persistent demand for such goods, even during times of economic uncertainty. However, due to the economic crisis, market saturation and competition have hindered both volume and value sales in the industry. Moreover, manufacturers' profits are being drained by innovation and marketing campaigns that are helping to maintain dynamism in the market. It is important for brands to invest in both of these activities to drive sales. Although brands continue to dominate the market, consumers are on the prowl for the best value and are willing to set aside brand loyalty for an equivalent product.

The two primary concerns for consumers in the industry are good value and efficiency. Consumers are leading increasingly fast-paced lifestyles and do not have the time or desire to spend hours cleaning. In response, manufacturers have been keen to facilitate their lives by introducing easy-to-use, hassle-free products that continue to clean after application. These give a fresh smell and clean-feel to homes. Multi-purpose cleaners are the star performer in the market as these save consumers both time and money. These perform more than one task in one go, in addition to cleaning various rooms and fixtures around the home. Their flexibility and encompassing nature means that they are cost-effective for consumers, saving them the task of buying products separately.

In spite of tough market conditions and the economic crisis, Key Note predicts that the household detergents and cleaners market in the UK will continue growing over the next 5 years. It is expected to rise by 6.6% between 2012 and 2016.

Table of Contents

Foreword

Executive Summary

Market Definition

REPORT COVERAGE

MARKET SECTORS

Fabric Care

Household Cleaning Products

Dishwashing Products

MARKET TRENDS

Quality Products

Demand for Convenience

Tough Market Conditions

The Economic Crisis

ECONOMIC TRENDS

MARKET POSITION

The UK

Overseas

Market Size

THE TOTAL MARKET

Multi-Purpose Cleaners

Effective Products

Good Value

BY MARKET SECTOR

Fabric Care

Household Cleaning Products

Dishwashing Products

OVERSEAS TRADE

General Overview

Imports

Exports

Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

EMPLOYMENT

REGIONAL VARIATIONS IN THE MARKETPLACE

DISTRIBUTION

HOW ROBUST IS THE MARKET?

LEGISLATION

EU Industrial Emissions Directive/

KEY TRADE ASSOCIATIONS

International Association for Soaps, Detergents and Maintenance Products

The UK Cleaning Products Industry Association

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

Acdoco Ltd

Ecover (UK) Ltd

Jeyes Ltd

SC Johnson Ltd

McBride PLC

Proctor and Gamble Product Supply (UK) Ltd

Reckitt Benckiser Group PLC

Unilever UK Ltd

OTHER COMPANIES

Dylon International Ltd

Orange Glo

OzKleen

OUTSIDE SUPPLIERS

MARKETING ACTIVITY

Main Media Advertising Expenditure

Exhibitions

Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

By Sex

By Age

By Social Grade

By Region

Current Issues

CORPORATE ACTIVITY

Dizolve

Ecover (UK) Ltd

Jeyes Ltd

McBride PLC

Unilever UK Ltd

The Global Market

EUROPEAN MARKET

GLOBAL MARKETPLACE DEVELOPMENTS

Investing in Emerging Markets

Sustainable Growth

Forecasts

INTRODUCTION

General Economic Forecasts

FORECASTS TO

MARKET GROWTH

FUTURE TRENDS

Innovation with a Focus on Efficiency and Convenience

Growing Presence of Own Labels

Pressure on Household Detergents and Cleaners Manufacturers

Company Profiles

INTRODUCTION

DEFINITIONS

Turnover (Sales)

Pre-Tax Profit

Profit Margin

Average Remuneration

Sales per Employee

FURTHER INFORMATION

ECOVER (UK) LTD

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

JEYES LTD

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Codes

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

MCBRIDE PLC

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Codes

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

PROCTER and GAMBLE PRODUCT SUPPLY (UK) LIMITED

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

RECKITT BENCKISER GROUP PLC

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Codes

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

SC JOHNSON LTD

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Code

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

UNILEVER UK LTD

Previous Name(s) and Date(s) of Change

Principal Activities

SIC Codes

Structure

Brand Information

Recent Developments

FINANCIAL PROFILE

Sales

Profits

Employees

Balance Sheet/Ratios

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Understanding Consumer Survey Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

The Key Note Range of Reports

To order this report:

Cleaning_Compound Industry: Household Detergents & Cleaners 2012

Contact Nicolas: [email protected]
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

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