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Alternative Healthcare 2012

NEW YORK, Nov. 22, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Alternative Healthcare 2012


Executive Summary

This Key Note Market Assessment examines the alternative healthcare market in the UK; it covers the market for herbal, homeopathic and aromatherapy products. It will also consider the main alternative healthcare treatments and therapies, including acupuncture, aromatherapy, chiropractic, osteopathy and reflexology. The market for alternative healthcare is highly diverse and continues to expand in terms of the variety of options available to consumers. Around one in every five adults in Britain is thought to be a consumer of this market; approximately 6 million people in the UK use alternative therapies. Sales of complementary and alternative medicines (CAM) peaked in 2008, however, the sector has been declining since, impacted by the economic downturn.

The abolition of over-the-counter (OTC) medicines from resale price maintenance (RPM) in 2001 has resulted in substantially increased sales of herbal, homeopathic and aromatherapy products through grocery multiples, which are now legally able to sell them at discounted prices. This has enabled them to gain significant market share, particularly taken from pharmacies and healthfood stores. The major player within grocery multiples is Tesco, which is increasingly offering own-label products in addition to branded goods.

The major manufacturers and suppliers of branded herbal products continue to be GR Lane, Diomed, Bioforce and Klosterfrau. These represent products ranging from St John's wort to special formulations such as Olbas, Kalms and Echinaforce. The main suppliers of branded homeopathic remedies are A Nelson and Weleda. In the aromatherapy sector, the market has several large and many small companies importing, blending and packaging oils for sale through a variety of channels.

Within this Market Assessment, Key Note analyses a specially commissioned consumer survey, carried out by NEMS Market Research. This research reveals that in the 12 months to September 2012, 21.8% of respondents had used herbal products or dietary supplements, while 19% had chiropractic, osteopathy, massage therapy, or other bodywork therapy. In contrast to these figures, fewer than one in ten had used aromatherapy, homeopathic or naturopathy remedies, and fewer than one in twenty had used acupuncture. The survey reveals that, despite uptake of treatments being relatively low, the majority of respondents agreed that more alternative therapies should be available on the National Health Service (NHS).

The market for CAM is expected to fall further in 2012 — by 2.4% — however, Key Note projects that the value of the market will increase year-on-year thereafter. Key Note expects that demand for alternative healthcare will grow as the UK's economy improves in the next few years and consumer confidence returns.

Table of Contents


Executive Summary




Strategic Overview


The Economy

A Holistic Approach

Alternative Healthcare Within the NHS


Other Trends and Issues

Regulations and Legislation

Market Size






Market Analysis





Manipulation Therapies

Herbal Medicine



Other Alternative Therapies

Other Industry Associations and Authorities


Herbal Remedies

Homeopathic Remedies

Aromatherapy Oils


Herbal Remedies

Homeopathic Remedies

Aromatherapy Oils

Advertising and Promotion





An International Perspective



PEST Analysis





Consumer Dynamics



"I Have Used Herbal Products or Dietary Supplements in the Past Months"

"I Have Had Chiropractic, Osteopathy, Massage Therapy, or Other Bodywork Therapy in the Past Months"

"I Have Had Aromatherapy, Homeopathic Remedies and Naturopathy in the Past Months"

"I Have Had Acupuncture in the Last Months"

"I Have Used Complementary Alternative Medicine at Some Point in My Life"

"I Have Had Alternative Healthcare Treatments/Therapies at Some Point in My Life"


"I Would Be More Likely To Use Herbal or Homeopathic Remedies If They Were Officially Registered as Safe and Effective for Particular Ailments"

"I Prefer to Use Alternative Healthcare Treatments Whenever Possible Instead of Taking Conventional Medicines"

"More Alternative Healthcare Treatments Should Be Available on the NHS"

Company Profiles



A Nelson and Co Ltd

Bee Health Ltd

Bioforce (UK) Ltd

Diomed Developments Ltd

GR Lane Health Products Ltd

Holland and Barrett Retail Ltd

Klosterfrau Healthcare Group

Natures Aid Ltd

New Nordic Ltd

Schwabe Pharma (UK) Ltd

Seven Seas Ltd

Weleda (UK) Ltd

Other Brands and Retailers' Own Labels


Absolute Aromas Ltd

Bay House Ingredients

Cotswold Lavender Ltd

Eve Taylor (London) Ltd

Fragrant Earth International Ltd


Neal's Yard (Natural Remedies) Ltd

New Seasons Natural Products Ltd

Norfolk Essentials Oils

Plantain Cosmetic Innovations Ltd

Quinessence Aromatherapy Ltd

SandD Aroma Ltd

Tisserand Aromatherapy

The Future




Herbal Remedies

Homeopathic Remedies

Aromatherapy Oils


Further Sources



General Sources

Government Publications

Key Note Sources

Key Note Ltd

Understanding Consumer Survey Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

The Key Note Range of Reports

To order this report:

Alternative_Medicine Industry: Alternative Healthcare 2012

Contact Nicolas: [email protected]
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

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