Welcome!

News Feed Item

Tennent's Captures 'Scotland to a T' with Launch of Iconic New Pint Glass

GLASGOW, Scotland, November 23, 2012 /PRNewswire/ --

'Shaggy cows needing haircuts...Gold medal winning thighs...Sun's Oot Taps aff!'

The nation has spoken! And after over 3000 entries, a nationwide tour and weeks of debate to select 36 winning comments....Scotland's favourite pint Tennent's Lager has today (22nd November) unveiled its much anticipated Scotland pint glass in time for St Andrew's Day celebrations.

     (Photo: http://photos.prnewswire.com/prnh/20121123/577994-a )

     (Photo: http://photos.prnewswire.com/prnh/20121123/577994-b )

The warmth, wit and wisdom of the Scottish people is emblazoned across this limited edition version of Tennent's iconic pint glass, which will be in pubs across the country as a glass is raised to Scotland on 30th November.

The 'Scotland to a T' campaign began this summer when Tennent's handed its glass over to the public and asked them what makes them smile the most about Scotland - with the aim of creating a unique snapshot of the nation in words and pictures.

The resulting glass design contains a funny and moving mix of the things that people love about their home country. It shows that Scots are proud of their national treasures - from the 'The Big Yin', the 'squadrons of midges' and the 'Tartan Army' to the famous 'Hampden Roar' and of course, 'T in the Paaarrk!'.

People voted Scotland as 'a nation of innovators', as the place 'where the rest of the world comes to party', and confessed a love for 'cheering when we cross the border' and going 'out on the randan'.

The quirks of our national tongue are celebrated, as Scotland is the place where 'two positives make 1 negative (aye right!)', 'where 'how' means 'why' and 'where 'hunners' means 1,2 or 3'!

Our 'dreich' weather also gets a special mention and we are 'the only country made more beautiful by rain'...although Scotland is also hailed as the place 'where umbrellas go to die'!

To further celebrate, Tennent's has created an animated film inspired by and bringing to life some of the phrases on the glass. This will be available at http://www.youtube.com/watch?v=NzrHp8iAYoI as a humorous and fitting 'toast' to St Andrew's day.

Commenting on the 'Scotland to a T' campaign and the unveiling of the new glass, Tennent's Lager Marketing Manager Jane Cannon said: 'Tennent's is a big part of Scottish life and culture and our drinkers really captured that with their brilliant response to this campaign. It was no easy task to pick a shortlist of words and images from so many great entries, but it's been a lot of fun and we're really proud of the finished glass. Here's hoping we'll see it raised across the country to celebrate St Andrew's Day.'

The Scotland to a T campaign follows the hugely successful regional glass campaign from last year, which handed the Tennent's pint glass over to drinkers to describe their home 'cities to a T' - resulting in 6 eye-catching glasses that were distributed and sold in their thousands across the country.

Tennent's latest campaign was launched on Tennents.com and the brand's Facebook page and was supported by a tour of the country with a 'Scotland to a T' booth which allowed people to express their views on video.

In celebration of St Andrew's Day, full window displays of the quotes and images from the glass will also be on show at select pubs across Scotland and the glass will be available to purchase at tennents.com from 1st December priced £6.50.

Notes to editors:

Tennent Caledonian

  • The Tennent's business has been brewing since 1740 at the historic Wellpark Brewery in the east end of Glasgow - built by H&R Tennent and today the oldest running commercial concern in Glasgow
  • Founded in 1885, Tennent's Lager is known as an industry pioneer, recognised as being the first commercial lager to be produced to scale in Scotland (and one of the first in the UK) and at the forefront of introducing canned and draught lager to the UK
  • The brand is renowned for its iconic 'Red T' logo and for its innovative marketing campaigns, including some of Scotland's most memorable and entertaining advertising
  • In November 2010 the business opened its Tennent's Training Academy on-site at Wellpark. This state-of-the-art facility provides high quality industry training that is accessible for the entire industry - not just for Tennent's customers
  • In October 2011, Tennent Caledonian launched a major new beer brand for Scotland - Caledonia Best - made with 100 per cent Scottish barley
  • In March 2012 Scotland's First Minister the Right Honourable Alex Salmond MSP opened a new £4 million bottling line at Wellpark Brewery
  • In April 2012 Tennent Caledonian launched a new premium export lager for the Scottish market: Tennent's Original Export - brewed in Glasgow using the finest natural ingredients.
  • In July 2012 Tennent Caledonian was awarded a series of gold, silver and bronze medals at two of the toughest global beer quality challenges: the Monde Selection in Belgium and the International Beer Challenge. Three of the business's new brands fared well in the competitions, with five medals awarded for Tennent's Original Export (UK market), and Tennent's Scotch Ale / Tennent's Extra (Italian market).
  • This summer three of Tennent Caledonian's flagship products were part of a unique Scotland House showcase for the 2012 Olympic Games. As the eyes of the world turned to London, Tennent's Lager, Caledonia Best and Tennent's Original Export were amongst the very finest food and drink on offer in the city. The Scotland House initiative was hosted by the Scottish Government with partners including Scotland Food & Drink.
  • In September 2012 the Tennent's Original Export outdoor billboard campaign scooped a series of accolades at the Scottish Creative Awards, including the Grand Prix award, 48 or 96 Sheet Poster, Art Direction and the Outdoor Campaign Awards.

SOURCE Tennent's Lager

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...