Welcome!

News Feed Item

Thanksgiving Meal Planning From A Mobile Device Changes The Day For Home Cooks Ushering In A New Era Of Digital Trends

Mobile Meal Planning is More Popular than Ever—Millions of Home Cooks Bring Digital Resources Into the Kitchen Making Allrecipes the Top Destination for Turkey's Big Day

SEATTLE, Nov. 23, 2012 /PRNewswire/ -- Allrecipes.com, the world's #1 digital food brand with more than 1 billion annual visits, celebrated its biggest Thanksgiving ever as record-breaking numbers of home cooks visited the site during the weeks leading up to Thanksgiving Day. The day before Thanksgiving, Wednesday November 21, saw Allrecipes' busiest traffic day ever, shattering previous records with more than 7.9 million visits from home cooks. For the first time ever, the biggest hour of traffic on the site was between 3-4 p.m. PT, an hour later than past years. This trend shows the transition of home cooks leveraging mobile devices in the kitchen while cooking, rather than searching on a laptop or desktop and then moving to the kitchen with a printed recipe or written notes.

(Logo: http://photos.prnewswire.com/prnh/20120723/SF44086LOGO )

Visits to Allrecipes.com from mobile devices the week leading up to Thanksgiving Day were up 97 percent year-over-year, with the total number of visits from mobile devices for the same time period reaching an astounding 12 million. The recently-launched Video Cookbook app for Windows 8 and iOS, saw nearly 20,000 unique visitors, while nearly 4 million home cooks visited Allrecipes from a tablet device the week leading up to Thanksgiving, a 232 percent increase year-over-year.

Top Thanksgiving recipes of 2012:

  1. Yummy Sweet Potato Casserole
  2. Turkey Brine 
  3. Grandma's Green Bean Casserole 
  4. Apple Pie by Grandma Ople 
  5. Grandma's Corn Bread Dressing
  6. Perfect Turkey
  7. Candied Yams
  8. A Simply Perfect Roast Turkey
  9. Double Layer Pumpkin Cheesecake
  10. Awesome Sausage, Apple and Cranberry Stuffing

"Thanksgiving is the most popular holiday for a home-cooked feast. Seventy percent of home cooks prepared for a Thanksgiving meals this year, and it's so rewarding to be the go-to food resource for them as they embrace the latest digital technologies, platforms and devices to simplify meal planning," said Lisa Sharples, president of Allrecipes.com. "Allrecipes has always believed digital technology, social media, and online communities would revolutionize how, when, and where cooks are thinking about their next meal, so it's thrilling for us to see the numbers continue to rise each year!"

More than 1.6 million home cooks also sought out original, made-for-web video content to gain inspiration and confidence for preparing the year's biggest feast. Allrecipes.com video views shot up 200 percent year-over-year as home cooks eagerly devoured instructional food-focused videos on the web, mobile devices and internet TVs.

What did home cooks need the most help with? Below are the top five instructional videos home cooks watched this Thanksgiving:

  1. How To Prep And Roast Turkey
  2. How To Brine A Turkey
  3. How To Make Turkey Gravy
  4. How To Make Stuffing
  5. How To Make Pumpkin Pie

The top recipe videos for Thanksgiving were:

  1. Whipped Sweet Potato Casserole
  2. Candied Sweet Potatoes
  3. Green Bean Casserole
  4. The Best Mashed Potatoes
  5. Apple Pie By Grandma Ople

Specialized diet recipes trended up this year compared to last, with searches for vegetarian, vegan, gluten-free and Paleo recipes during the week leading up to Thanksgiving rising 40 percent. For vegetarians, vegans, and others with dietary restrictions, the top recipes were:

Regionally, America's tastes are as diverse as the country's geography. The most uniquely popular side dish for each region is:

Families also enjoyed a second helping of Thanksgiving! The most popular leftover recipes are:

About Allrecipes
Allrecipes, the world's largest digital food brand, receives more than 1 billion annual visits from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multiplatform brand providing insights into the lives of women everywhere based on activity from 18 websites, 18 mobile sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation (NYSE: MDP), the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com.

Stephanie Robinett
206.708.9271
[email protected]

SOURCE Allrecipes.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...