Welcome!

News Feed Item

Sears Reports Thanksgiving, Black Friday Trends And Insights

HOFFMAN ESTATES, Ill., Nov. 23, 2012 /PRNewswire/ -- Sears SHOP YOUR WAY℠ Rewards Members and customers took advantage of more flexible shopping options to get doorbuster savings this Thanksgiving Day and Black Friday.

Black Friday kicked off five days early for Sears SHOP YOUR WAY Rewards Members who were able to purchase many Sears doorbusters in advance. More than half of Sears business comes from SHOP YOUR WAY Rewards – a free, members-only program and shopping community that offers rewards, personalized deals and services like e-coupons and e-receipts for faster returns and exchanges in five minutes or less, guaranteed.

Sears will continue to offer savings throughout the weekend on top brands and exclusive items that make great gifts. Highlights from today's Black Friday activity include:

Extended hours feedback

  • Sears opened its doors at 8 p.m. on Thanksgiving and is staying open 26 hours straight through Black Friday. The new Thanksgiving opening time received very positive feedback from customers across the country.
  • Customers in many locations started lining up Thanksgiving morning, with some lined up as early as Monday to access the more than 1,000 doorbuster deals that were available until 1 p.m. (local time) on Friday, Nov. 23.
  • Stores reported customers lined up by the hundreds in advance and some locations reported more than 1,000 customers in line. Overall, shoppers were in good spirits and happy to enjoy easy parking and an orderly system in place to handle the doorbusters.
  • Traffic was additionally brisk on Black Friday morning when Sears' second wave of doorbusters launched at 4 a.m.
  • A big trend this year has been customers buying doorbusters online and picking up in-store both on Thanksgiving Day and Black Friday. In fact, Sears recently reported that in Q3, approximately half of online sales came through multichannel transactions such as buy online, pick-up in store.

Hottest selling gifts

  • Consumer electronics doorbusters were extremely popular, especially the advertised $97 32" HDTV, Samsung® 55" 3D slim LED Smart HDTV ($1,499) and Toshiba® 50" LED HDTV ($299.99).
  • Tablets were a hit this year as well, with high demand for the advertised X-Treme Tab 7" tablet ($39.99) and Mach Speed Trio Stealth 7" multi-touch tablet ($69.99).
  • The advertised 2 ct. total weight diamond jewelry ($99.99, regularly $599.99), Kenmore Elite washer/dryer pair ($649.99 each) and kids Performance Gear bubble jackets ($15.99) were among the hottest sale items of the day.
  • Other hot gift items that flew off shelves included: the NordicTrack® fleece ($9.99), the Craftsman® 18-volt drill/driver (50 percent off at $29.99), DieHard workboots ($39.99), and small kitchen appliances, such as a Black & Decker 4-slice toaster oven for $17.99.

Spirit of the season

  • A store in Chula Vista, Calif. had store associates leading cheers and group sing-alongs prior to the store opening.
  • A heartwarming scene took place at a store in Denver, Colo. where one customer took advantage of a doorbuster price on Joe Boxer® micro fleece pants ($7.99, reg. $30.00) and Cannon® fleece throw ($3.49, reg. $9.99) to purchase 30 of each, which they planned to donate to a homeless shelter.
  • A SHOP YOUR WAY Rewards Member family arrived at the Sears in Alpharetta, Ga. dressed in matching print pajamas, ready for a family evening of shopping.

For additional media materials and information please visit, or contact the Sears holiday media hotline at (312) 527-2742 to arrange an interview or in-store filming.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and  is part of SHOP YOUR WAY, a social shopping experience where members have the ability to earn Points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through its Sears-branded and affiliated stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 15 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

 

MEDIA CONTACTS:


Brian Hanover  

Meghann Dowd

Sears Holdings

Zeno Group for Sears

847-286-6080  

312-527-2SHC (2742)

[email protected] 

[email protected]

 

SOURCE Sears, Roebuck and Co.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.