Welcome!

News Feed Item

Sears Reports Thanksgiving, Black Friday Trends And Insights

HOFFMAN ESTATES, Ill., Nov. 23, 2012 /PRNewswire/ -- Sears SHOP YOUR WAY℠ Rewards Members and customers took advantage of more flexible shopping options to get doorbuster savings this Thanksgiving Day and Black Friday.

Black Friday kicked off five days early for Sears SHOP YOUR WAY Rewards Members who were able to purchase many Sears doorbusters in advance. More than half of Sears business comes from SHOP YOUR WAY Rewards – a free, members-only program and shopping community that offers rewards, personalized deals and services like e-coupons and e-receipts for faster returns and exchanges in five minutes or less, guaranteed.

Sears will continue to offer savings throughout the weekend on top brands and exclusive items that make great gifts. Highlights from today's Black Friday activity include:

Extended hours feedback

  • Sears opened its doors at 8 p.m. on Thanksgiving and is staying open 26 hours straight through Black Friday. The new Thanksgiving opening time received very positive feedback from customers across the country.
  • Customers in many locations started lining up Thanksgiving morning, with some lined up as early as Monday to access the more than 1,000 doorbuster deals that were available until 1 p.m. (local time) on Friday, Nov. 23.
  • Stores reported customers lined up by the hundreds in advance and some locations reported more than 1,000 customers in line. Overall, shoppers were in good spirits and happy to enjoy easy parking and an orderly system in place to handle the doorbusters.
  • Traffic was additionally brisk on Black Friday morning when Sears' second wave of doorbusters launched at 4 a.m.
  • A big trend this year has been customers buying doorbusters online and picking up in-store both on Thanksgiving Day and Black Friday. In fact, Sears recently reported that in Q3, approximately half of online sales came through multichannel transactions such as buy online, pick-up in store.

Hottest selling gifts

  • Consumer electronics doorbusters were extremely popular, especially the advertised $97 32" HDTV, Samsung® 55" 3D slim LED Smart HDTV ($1,499) and Toshiba® 50" LED HDTV ($299.99).
  • Tablets were a hit this year as well, with high demand for the advertised X-Treme Tab 7" tablet ($39.99) and Mach Speed Trio Stealth 7" multi-touch tablet ($69.99).
  • The advertised 2 ct. total weight diamond jewelry ($99.99, regularly $599.99), Kenmore Elite washer/dryer pair ($649.99 each) and kids Performance Gear bubble jackets ($15.99) were among the hottest sale items of the day.
  • Other hot gift items that flew off shelves included: the NordicTrack® fleece ($9.99), the Craftsman® 18-volt drill/driver (50 percent off at $29.99), DieHard workboots ($39.99), and small kitchen appliances, such as a Black & Decker 4-slice toaster oven for $17.99.

Spirit of the season

  • A store in Chula Vista, Calif. had store associates leading cheers and group sing-alongs prior to the store opening.
  • A heartwarming scene took place at a store in Denver, Colo. where one customer took advantage of a doorbuster price on Joe Boxer® micro fleece pants ($7.99, reg. $30.00) and Cannon® fleece throw ($3.49, reg. $9.99) to purchase 30 of each, which they planned to donate to a homeless shelter.
  • A SHOP YOUR WAY Rewards Member family arrived at the Sears in Alpharetta, Ga. dressed in matching print pajamas, ready for a family evening of shopping.

For additional media materials and information please visit, or contact the Sears holiday media hotline at (312) 527-2742 to arrange an interview or in-store filming.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and  is part of SHOP YOUR WAY, a social shopping experience where members have the ability to earn Points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through its Sears-branded and affiliated stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 15 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

 

MEDIA CONTACTS:


Brian Hanover  

Meghann Dowd

Sears Holdings

Zeno Group for Sears

847-286-6080  

312-527-2SHC (2742)

[email protected] 

[email protected]

 

SOURCE Sears, Roebuck and Co.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained , Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.