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KARE 11 (NBC) Dominates Twin Cities' November Ratings in Key Newscasts and Prime Time

MINNEAPOLIS, MN -- (Marketwire) -- 11/23/12 -- This November, the community overwhelmingly turned to KARE 11 as their source for local news, information, and prime time viewing. KARE 11 had the most-watched newscasts in the key demographic of Adults 25-54, finishing #1 at 6 a.m., 6 p.m., and 10 p.m.

  • KARE 11 Sunrise at 6 a.m. continued its successful audience growth, bringing viewers the morning's first look at the important news, weather, and traffic of the day as well as special live reporting throughout the Twin Cities.
  • KARE 11 News at 10 p.m. once again dominated late news viewing with expert coverage including KARE 11 Extras, special 10 p.m. reporting that focused on the economy, fire safety, and Minnesota's waterways. In fact, on November 1, KARE 11 aired a first-ever limited commercial 10 p.m. newscast called Project H20 in order to tackle the threats facing the state's waterways.
  • KARE 11's election coverage was a stand-out winner for KARE 11, with more local news viewers turning to the 6 a.m. and 10 p.m. news than any other local source. Both newscasts' ratings more than doubled that of the other stations.

KARE 11 also led in prime time viewing in Adults 25-54 with hits including The Voice, Revolution, Go On and Sunday Night Football.

"In 2012, we worked really hard to get better. We are listening to our viewers and our viewers are tuning in. Innovation, new ideas, and approaches are getting noticed in the community," said KARE President and General Manager John Remes.

                     November 2012 Local News Viewership
                                Adults 25-54

        ------------------------------------------------------------
                               KARE      WCCO      KSTP      KMSP
        ------------------------------------------------------------
        6-7a (M-F)              2.0       1.0       1.2       1.5
        ------------------------------------------------------------
        6-6:30p (M-F)           2.7       2.5       1.5       1.1
        ------------------------------------------------------------
        10-10:35p (M-F)         5.7       3.4       2.6       1.9
        ------------------------------------------------------------

Source: Nielsen ratings, 20 of 20 days, November 2012 /A 25-54

               November 6, 2012 Election Local News Viewership
                                Adults 25-54

        ------------------------------------------------------------
                               KARE      WCCO      KSTP      KMSP
        ------------------------------------------------------------
        6-7a                    3.2       1.0       1.2       1.3
        ------------------------------------------------------------
        10-10:35p              10.9       n/a       3.2       4.0
        ------------------------------------------------------------

Source: Nielsen ratings, November 6, 2012 /A 25-54/finals

KARE 11 is owned by Gannett Co., Inc.

About Gannett
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people -- and the companies who want to reach them -- with their interests and communities. For more information, visit www.gannett.com.

Contact:
Cathy Helean
763.797.7220

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