Welcome!

News Feed Item

Consumers to Spend Nearly $44 Billion on Holiday Gifts This Weekend, According to CEA

Consumers will spend $43.7 billion on holiday gifts this Thanksgiving weekend with nearly 70 million U.S. adults shopping on Black Friday, according to interim results from the Consumer Electronics Association’s (CEA)® annual Black Friday Survey, which examines shopping habits, intentions and expectations Thanksgiving Day through Monday, November 26. CEA predicts 120 million U.S. adults will shop during the 2012 Thanksgiving weekend.

The average U.S. consumer who shopped or planned to shop will spend $365 on gifts this weekend. CEA’s 19th Annual CE Holiday Purchase Patterns Study, released October 16, 2012, found that consumers plan to spend a total of $842 on all gifts this holiday season.

The most popular day to shop this Thanksgiving weekend was Black Friday, with 29 percent of U.S. adults (69.6 million) indicating they shopped or planned to shop that day. Last year, 27 percent of adults shopped on Black Friday. Saturday was expected to be the next busiest day of the weekend, according to CEA’s survey, with 21 percent of adults planning to shop. Shopping on Thanksgiving Day also was up this year. Slightly more than 31 million adults (13 percent) shopped on Thanksgiving, up from 11 percent of U.S. adults last year.

“Shopping is the true American pastime and Black Friday and the days around Thanksgiving are the Super Bowl, World Series and March Madness all rolled into one for shoppers looking for bargains,” said Shawn DuBravac, CEA’s chief economist and senior director of research. “Consumers plan to use the entire weekend to get a jump start on their holiday shopping to take full advantage of all the deals and discounts.”

Consumer electronics (CE) once again was second only to clothes as the most popular items purchased this weekend. Through Friday, 63 percent of those shopping purchased clothing and 47 percent bought electronics. Of those who shopped or planned to shop, more than a third (34 percent) of their total spending will be on electronics with ten percent of all shoppers saying they only purchased or only planned to purchase CE products this weekend.

Mobile connected devices were the most popular electronics purchased through Friday. Among those buying CE, more than a quarter (26 percent) bought a smartphone and 22 percent bought a tablet Thursday or Friday. Headphones (25 percent), portable media players (22 percent) and video game consoles (20 percent) were the next most commonly purchased CE products during the first two days of the long weekend. Other popular CE purchased included e-readers, TVs, digital cameras and accessories.

“CEA’s holiday research has consistently shown technology is dominating wish lists so it comes as no surprise that technology stole the show over the weekend,” said DuBravac.

The survey found mass merchants were the most popular shopping destination, both overall and for CE products, on Black Friday. Through Friday, 62 percent of consumers doing at least some of their shopping did so at mass merchants. Nearly a quarter (24 percent) say they shopped at a consumer electronics retailer. Among consumers choosing to buy CE in stores on Thursday or Friday, 80 percent did so at a mass merchant. Overall, 82 percent of those buying technology bought something in the store. However, through Friday, 39 percent of CE buyers purchased some electronics online. More than two-thirds of shoppers (68 percent) said stores were as crowded or more crowded than last year, with 25 percent saying they were more crowded. Three-quarters of those who shopped Thursday and Friday said the deals were good to excellent this year.

Cyber Monday will also be a popular day to shop this year. Roughly 35 percent of U.S. adults plan to spend money on holidays gifts with about 16 percent of all spending, on average, taking place on Monday. Roughly 13 percent of consumers (31 million) plan to shop on Cyber Monday.

CEA will host an analyst call with Shawn DuBravac tomorrow, Sunday, November 25 at Noon ET/9am PT. To participate in that call, please dial 1-866-214-0726. The passcode is 794838. On the call, DuBravac will discuss highlights from Black Friday, including how much money consumers spent, what they purchased and where they shopped. DuBravac also will discuss, in more detail, the impact of the fiscal cliff on holiday shopping. For more information, email Steve Kidera at [email protected]. CEA also will host a webinar on Tuesday, November 27 at 2pm ET/11am PT. For more information and to register, click here.

CEA’s Black Friday Survey presents the interim findings of a telephone survey conducted among two national probability samples, which, when combined consist of 508 adults, 247 men and 261 women 18-years of age and older, living in the continental United States. The initial interviews were completed on November 23, 2012. Additional data is available with final figures available Monday, November 26. Please cite any information to the Consumer Electronics Association (CEA)®.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $206 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media: https://www.facebook.com/#!/CEAfeed, http://twitter.com/ceafeed, http://blog.ce.org/.

UPCOMING EVENTS

  • 2013 International CES
    January 8-11, 2013, Las Vegas, NV

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that StorageCraft Technology Corp, a global leader in backup and disaster, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. The StorageCraft family of companies, founded in 2003, provides award-winning backup, disaster recovery, system migration and data protection solutions for servers, desktops and laptops in addition to powerful data analytics.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...