News Feed Item

America's Top Baking Communities, Allrecipes.com, Ladies' Home Journal And Nestle Toll House Join Forces To Launch The World's Biggest Cookie Swap

Brands Tap Pinterest to Mobilize Their Communities of More Than 30 Million Home Cooks to Bake a Difference This Holiday Season

SEATTLE and NEW YORK, Nov. 26, 2012 /PRNewswire/ -- Today, the biggest names in home baking and entertaining, Allrecipes.com, Ladies' Home Journal and NESTLE TOLL HOUSE, announced the third annual Cookies Across America campaign. This year's holiday campaign centers around launching the World's Biggest Cookie Swap by leveraging the powerful reach of online communities, as well as social sharing on Pinterest, to mobilize millions of home cooks to bake and virtually swap cookies in support of Cookies for Kids' Cancer, a nonprofit committed to raising funds to support research for pediatric cancer.

(Logo: http://photos.prnewswire.com/prnh/20120723/SF44086LOGO)

Together, Allrecipes, the world's #1 digital food brand, and Ladies' Home Journal online communities will bake more than one billion cookies in December. Taking part in The World's Biggest Cookie Swap allows these home cooks to rally together, search for delicious cookie recipes, share favorites on their personal cookie Pinterest boards, contribute to Cookies for Kids' Cancer, and enter a sweepstakes to win a trip for two to NYC to have lunch with The Barefoot Contessa, Ina Garten.

When it comes to celebrating mouthwateringly delicious holiday treats, a photo is worth a thousand words. Allrecipes and Ladies' Home Journal are two of Meredith's most social brands with more than 31,000 followers on Pinterest combined. In the past year, 30 percent of the most-pinned desserts from Allrecipes.com have been cookie recipes. According to Allrecipes' 2012 Holiday Cooking Trends and Behaviors Survey, 42 percent of online cookie bakers say that a recipe must make 'a very cool looking/pretty cookie' in order to be on their "must-bake" list.

"Allrecipes launched 15 years ago as Cookierecipe.com and since then, our global community has grown to more than 30 million home cooks who love baking cookies and sharing inspiration and experiences with others online," said Esmee Williams, vice president of brand marketing at Allrecipes.com. "We are excited that the World's Biggest Cookie Swap encourages three passionate communities to give back this holiday season by doing something we already know they love doing, sharing their favorite recipes, excitement for baking and creative ideas."

"Through social media, Ladies' Home Journal invites its 12 million readers to become co-creators of the magazine," said Sally Lee, senior vice president and editor-in-chief of Ladies' Home Journal. "Now, with the World's Biggest Cookie Swap, our readers get an opportunity to share the cookies they'll bake for friends and family. We're also thrilled to be able to connect our bakers with Cookies for Kids' Cancer so that their participation will benefit a really great cause."

"Nestle Toll House is excited to celebrate with Allrecipes.com and Ladies' Home Journal on the World's Biggest Cookie Swap," said Jim Coyne, Director of Marketing, Nestle Baking. "This campaign is a great way to honor creativity and caring while connecting three communities with a shared passion for baking."

Allrecipes.com offers countless resources for home cooks looking for cookie baking inspiration this holiday season. The most popular resources include:

  • Thousands of top-rated cookie recipes
  • Allrecipes Cookie Countdown: beginning December 1 featuring holiday cookie recipes and baking tips for the 25 days leading up to Christmas
  • A robust cookie video library of how-to and recipe content  
  • New apps including Video Cookbook for iOS and Windows 8
  • Allrecipes' Christmas - 100 Best Recipes from Allrecipes.com and Tried & True Cookies eCookbooks featuring the best recipes for holiday meals, along with delicious cookie ideas perfect for giving and sharing (virtually or otherwise!)

This holiday season Ladies' Home Journal offers a variety of cookie and holiday entertaining resources, including:

  • The "Cookie Swap with the Barefoot Contessa" editorial feature in the December/January issue. The piece focuses on a cookie swap Ina Garten hosted for six top food bloggers and includes favorite recipes from each attendee.
  • The holiday cookie home page featuring creative cookie recipes that will become instant classics
  • Upcoming Facebook chats with Ina Garten, Deb Perelman from Smitten Kitchen and Joy Wilson from Joy the Baker.  

All home bakers are invited to participate in the World's Biggest Cookie Swap. For every Pinterest board created for the World's Biggest Cookie Swap, $1 will be donated to Cookies for Kids' Cancer, up to $5,000. For official rules or to learn more about how to get involved, search for recipes, create and share Pinterest boards, and mobilize networks for a good cause, cooks should visit the World's Biggest Cookie Swap Facebook page.

About Allrecipes
Allrecipes, the world's largest digital food brand, receives more than 1 billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multiplatform brand with 18 web and mobile sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com.

About Ladies' Home Journal
Founded in December 1883, Ladies' Home Journal has a long-standing history of empowering women and inspiring personal growth and fulfillment. Published by Meredith Corporation (NYSE: MDP), the brand's unique content model combines the authority of print with the authenticity of experiences. This blend of expert advice and user-generated content entertains, energizes and empowers the reader to become a stronger, surer, self, wife, mother and friend. Ladies' Home Journal and LHJ.com engage women with relevant conversations about health and relationships; beauty and style; food and finance.

About Nestle USA
Named one of "The World's Most Admired Food Companies" in Fortune magazine for fourteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2010 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

Stephanie Robinett
[email protected]
206.708.9271 (m)

Roz O'Hearn 
Nestle Prepared Foods
[email protected]

Colleen Schwartz
Ladies' Home Journal
[email protected] 

SOURCE Allrecipes.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...