|By PR Newswire||
|November 26, 2012 12:43 PM EST||
LONDON, November 26, 2012 /PRNewswire/ --
- Home retailer Littlewoods.com unveils the true cost of Christmas in 2012 -
- The hidden costs of Christmas shopping on the high street reveals petrol, car parking and impulse buys add a whopping £505.54 to the festive budget
- 68 per cent of British mums are worried about the cost of Christmas this year
- The average Christmas present budget is to be cut by £45.76 - 8 per cent reduction on 2011
- 98 per cent of mums to go without party clothes, hair do's and beauty treatments to ensure the family get what they want
- WARNING TO HUSBANDS AND BOYFRIENDS - You'll be the first left off the Christmas present list if someone has to budge!
The hidden cost of Christmas
Gifts, twinkly trees, turkeys and a few tipples: there are some costs that mums expect when Christmas comes. However, it would seem that they're just the tip of the iceberg, as new research from leading online retailer Littlewoods.com reveals millions of mums will rack up an additional £505.54 of hidden costs during their high street Christmas shopping sprees.
From filling-up the petrol tank to paying for car parking tickets, grabbing lunch and a trip to Santa's Grotto, Britain's mums are spending an average of £72.22 per shopping trip in hidden costs during the festive period. And with the majority of mums shopping 7 times during the joyous season, the cost of Christmas is getting very expensive indeed, before a present has even been bought.
The hidden costs of Christmas present shopping this season:
Food and drink - £178.78
Travel and transport - £133.70
Impulse buys - £110.67
Santa's Grotto - £45.50
Christmas donations - £36.89
Gary Kibble, Brand Director at Littlewoods.com said "With pennies stretched this year, it's more important than ever for mums to keep track of where their hard-earned cash is being spent. Additional extras can soon mount up without putting further strain on the gifting budget and with 32 days to go, the pressures of Christmas for the nation's mums is starting to be felt."
Tightening the spend on Christmas 2012
The economic hardship, stretches in income and job risks have forced Brits to re-consider their spending patterns more than ever before - a major reason why over two thirds of the nation's mums (68 per cent) are worried about the expense of Christmas indulgence and are cutting back on Christmas present spending this year.
Infact, the research revealed how, on average, belts are expected to tighten by £45.76 - down from £592.74 (2011) to £546.98 (predicted spend 2012).
With cutbacks planned, there's no surprise that 77 per cent of mums feel great pressure to get Christmas festivities right and ensure they're economising in the right areas.
WARNING: Who's crossed-off the Christmas present list
When quizzing Britain's mothers about who in the family would be the first to be left off the present list if push came to shove, it was surprising to see it's actually their partners (19 per cent) who'd be struck off in the first instance, behind uncles and aunties (12 per cent), their sisters (11 per cent) and cousins (10 per cent).
Interestingly, 96 per cent of mums said they wouldn't dream of leaving their in-laws off the list for fear of the arguments that could arise between them and their partners and the way they might be perceived as a result.
The same can be said for the kids. Despite reducing their overall Christmas present budget, the amount they spend on the kids is not expected to take the same drop. The research revealed that the average mother will spend £202.93 on the kids this year, only £1.54 short of what they said back in 2011 (£204.47) and £1.71 short on 2010 (£204.64).
Mum's go without
True to a mother's nature of putting their family first, 98 per cent of the 2,000 mums surveyed by Littlewoods.com said they would be going without treats, new party clothes and beauty treatments this Christmas to ensure that everyone else received what they wanted.
State of the Christmas Nation
The research was commissioned by online retailer Littlewoods.com to establish the 'state of the Christmas nation' and determine how the tough economic climate will effect families' Christmases in 2012.
Gary Kibble, Brand Director at Littlewoods.com commented on the research findings, "The research has shown us that despite it being a financially difficult time, Mums are doing what they can to make sure their families have the best Christmas possible. At Littlewoods.com we want to help our customers make Christmas as magical as possible with the ease and convenience of shopping from home and avoidance of hidden extras."
Notes to Editors:
 Research carried out on behalf of Littlewoods.com by One Poll; November 2012.
 The average mum will spend £72.22 in hidden costs per shopping trip and expects to go shopping 7 times during the festive period. Therefore, calculations would indicate that each UK mum will spend on average £505.54 in hidden costs.
 Christmas donations refer to donations to charities, carol singers, festive performers and homeless people during the festive period.
 The same survey was run during the same timeframe in November 2011, where 2,000 British mums surveyed. The average cost that British mums expected to spend on their Christmas presents was £592.74.
 A similar survey was run during the same timeframe in November 2010, where 2,000 British mums surveyed. The average cost that British mums expected to spend on their children at Christmas in 2010 was £204.64.
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 7, 2016 10:15 AM EST
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Feb. 7, 2016 10:00 AM EST Reads: 337
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 7, 2016 09:30 AM EST Reads: 137
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
Feb. 7, 2016 09:15 AM EST Reads: 188
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 7, 2016 07:00 AM EST Reads: 101
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 709
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 6, 2016 03:30 PM EST Reads: 106
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 6, 2016 03:15 PM EST Reads: 328
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 6, 2016 02:30 PM EST Reads: 355
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Feb. 6, 2016 02:00 PM EST Reads: 681
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 6, 2016 01:30 PM EST Reads: 345
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Feb. 6, 2016 01:15 PM EST Reads: 514
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 6, 2016 01:00 PM EST Reads: 541
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 6, 2016 12:00 PM EST Reads: 321
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Feb. 6, 2016 12:00 PM EST Reads: 206