Welcome!

News Feed Item

Christmas Unwrapped

LONDON, November 26, 2012 /PRNewswire/ --


  • Home retailer Littlewoods.com unveils the true cost of Christmas in 2012 -

 

  • The hidden costs of Christmas shopping on the high street reveals petrol, car parking and impulse buys add a whopping £505.54 to the festive budget
  • 68 per cent of British mums are worried about the cost of Christmas this year
  • The average Christmas present budget is to be cut by £45.76 - 8 per cent reduction on 2011
  • 98 per cent of mums to go without party clothes, hair do's and beauty treatments to ensure the family get what they want
  • WARNING TO HUSBANDS AND BOYFRIENDS - You'll be the first left off the Christmas present list if someone has to budge!

The hidden cost of Christmas

Gifts, twinkly trees, turkeys and a few tipples: there are some costs that mums expect when Christmas comes. However, it would seem that they're just the tip of the iceberg, as new research from leading online retailer Littlewoods.com[1] reveals millions of mums will rack up an additional £505.54[2] of hidden costs during their high street Christmas shopping sprees.

From filling-up the petrol tank to paying for car parking tickets, grabbing lunch and a trip to Santa's Grotto, Britain's mums are spending an average of £72.22 per shopping trip in hidden costs during the festive period. And with the majority of mums shopping 7 times during the joyous season, the cost of Christmas is getting very expensive indeed, before a present has even been bought.

The hidden costs of Christmas present shopping this season:
Food and drink - £178.78
Travel and transport - £133.70
Impulse buys - £110.67
Santa's Grotto - £45.50
Christmas donations - £36.89[3]
TOTAL: £505.54

Gary Kibble, Brand Director at Littlewoods.com said "With pennies stretched this year, it's more important than ever for mums to keep track of where their hard-earned cash is being spent.  Additional extras can soon mount up without putting further strain on the gifting budget and with 32 days to go, the pressures of Christmas for the nation's mums is starting to be felt."

Tightening the spend on Christmas 2012

The economic hardship, stretches in income and job risks have forced Brits to re-consider their spending patterns more than ever before - a major reason why over two thirds of the nation's mums (68 per cent) are worried about the expense of Christmas indulgence and are cutting back on Christmas present spending this year.

Infact, the research revealed how, on average, belts are expected to tighten by £45.76 - down from £592.74 (2011)[4] to £546.98 (predicted spend 2012).

With cutbacks planned, there's no surprise that 77 per cent of mums feel great pressure to get Christmas festivities right and ensure they're economising in the right areas.

WARNING: Who's crossed-off the Christmas present list

When quizzing Britain's mothers about who in the family would be the first to be left off the present list if push came to shove, it was surprising to see it's actually their partners (19 per cent) who'd be struck off in the first instance, behind uncles and aunties (12 per cent), their sisters (11 per cent) and cousins (10 per cent).

Interestingly, 96 per cent of mums said they wouldn't dream of leaving their in-laws off the list for fear of the arguments that could arise between them and their partners and the way they might be perceived as a result.

The same can be said for the kids. Despite reducing their overall Christmas present budget, the amount they spend on the kids is not expected to take the same drop. The research revealed that the average mother will spend £202.93 on the kids this year, only £1.54 short of what they said back in 2011 (£204.47) and £1.71 short on 2010 (£204.64).[5]

Mum's go without

True to a mother's nature of putting their family first, 98 per cent of the 2,000 mums surveyed by Littlewoods.com said they would be going without treats, new party clothes and beauty treatments this Christmas to ensure that everyone else received what they wanted.

State of the Christmas Nation

The research was commissioned by online retailer Littlewoods.com to establish the 'state of the Christmas nation' and determine how the tough economic climate will effect families' Christmases in 2012.

Gary Kibble, Brand Director at Littlewoods.com commented on the research findings, "The research has shown us that despite it being a financially difficult time, Mums are doing what they can to make sure their families have the best Christmas possible. At Littlewoods.com we want to help our customers make Christmas as magical as possible with the ease and convenience of shopping from home and avoidance of hidden extras."

Notes to Editors:

[1] Research carried out on behalf of Littlewoods.com by One Poll; November 2012.

[2] The average mum will spend £72.22 in hidden costs per shopping trip and expects to go shopping 7 times during the festive period. Therefore, calculations would indicate that each UK mum will spend on average £505.54 in hidden costs.

[3] Christmas donations refer to donations to charities, carol singers, festive performers and homeless people during the festive period.

[4] The same survey was run during the same timeframe in November 2011, where 2,000 British mums surveyed. The average cost that British mums expected to spend on their Christmas presents was £592.74.

[5] A similar survey was run during the same timeframe in November 2010, where 2,000 British mums surveyed. The average cost that British mums expected to spend on their children at Christmas in 2010 was £204.64.

SOURCE Littlewoods.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...