News Feed Item

Christmas Unwrapped

LONDON, November 26, 2012 /PRNewswire/ --

  • Home retailer Littlewoods.com unveils the true cost of Christmas in 2012 -


  • The hidden costs of Christmas shopping on the high street reveals petrol, car parking and impulse buys add a whopping £505.54 to the festive budget
  • 68 per cent of British mums are worried about the cost of Christmas this year
  • The average Christmas present budget is to be cut by £45.76 - 8 per cent reduction on 2011
  • 98 per cent of mums to go without party clothes, hair do's and beauty treatments to ensure the family get what they want
  • WARNING TO HUSBANDS AND BOYFRIENDS - You'll be the first left off the Christmas present list if someone has to budge!

The hidden cost of Christmas

Gifts, twinkly trees, turkeys and a few tipples: there are some costs that mums expect when Christmas comes. However, it would seem that they're just the tip of the iceberg, as new research from leading online retailer Littlewoods.com[1] reveals millions of mums will rack up an additional £505.54[2] of hidden costs during their high street Christmas shopping sprees.

From filling-up the petrol tank to paying for car parking tickets, grabbing lunch and a trip to Santa's Grotto, Britain's mums are spending an average of £72.22 per shopping trip in hidden costs during the festive period. And with the majority of mums shopping 7 times during the joyous season, the cost of Christmas is getting very expensive indeed, before a present has even been bought.

The hidden costs of Christmas present shopping this season:
Food and drink - £178.78
Travel and transport - £133.70
Impulse buys - £110.67
Santa's Grotto - £45.50
Christmas donations - £36.89[3]
TOTAL: £505.54

Gary Kibble, Brand Director at Littlewoods.com said "With pennies stretched this year, it's more important than ever for mums to keep track of where their hard-earned cash is being spent.  Additional extras can soon mount up without putting further strain on the gifting budget and with 32 days to go, the pressures of Christmas for the nation's mums is starting to be felt."

Tightening the spend on Christmas 2012

The economic hardship, stretches in income and job risks have forced Brits to re-consider their spending patterns more than ever before - a major reason why over two thirds of the nation's mums (68 per cent) are worried about the expense of Christmas indulgence and are cutting back on Christmas present spending this year.

Infact, the research revealed how, on average, belts are expected to tighten by £45.76 - down from £592.74 (2011)[4] to £546.98 (predicted spend 2012).

With cutbacks planned, there's no surprise that 77 per cent of mums feel great pressure to get Christmas festivities right and ensure they're economising in the right areas.

WARNING: Who's crossed-off the Christmas present list

When quizzing Britain's mothers about who in the family would be the first to be left off the present list if push came to shove, it was surprising to see it's actually their partners (19 per cent) who'd be struck off in the first instance, behind uncles and aunties (12 per cent), their sisters (11 per cent) and cousins (10 per cent).

Interestingly, 96 per cent of mums said they wouldn't dream of leaving their in-laws off the list for fear of the arguments that could arise between them and their partners and the way they might be perceived as a result.

The same can be said for the kids. Despite reducing their overall Christmas present budget, the amount they spend on the kids is not expected to take the same drop. The research revealed that the average mother will spend £202.93 on the kids this year, only £1.54 short of what they said back in 2011 (£204.47) and £1.71 short on 2010 (£204.64).[5]

Mum's go without

True to a mother's nature of putting their family first, 98 per cent of the 2,000 mums surveyed by Littlewoods.com said they would be going without treats, new party clothes and beauty treatments this Christmas to ensure that everyone else received what they wanted.

State of the Christmas Nation

The research was commissioned by online retailer Littlewoods.com to establish the 'state of the Christmas nation' and determine how the tough economic climate will effect families' Christmases in 2012.

Gary Kibble, Brand Director at Littlewoods.com commented on the research findings, "The research has shown us that despite it being a financially difficult time, Mums are doing what they can to make sure their families have the best Christmas possible. At Littlewoods.com we want to help our customers make Christmas as magical as possible with the ease and convenience of shopping from home and avoidance of hidden extras."

Notes to Editors:

[1] Research carried out on behalf of Littlewoods.com by One Poll; November 2012.

[2] The average mum will spend £72.22 in hidden costs per shopping trip and expects to go shopping 7 times during the festive period. Therefore, calculations would indicate that each UK mum will spend on average £505.54 in hidden costs.

[3] Christmas donations refer to donations to charities, carol singers, festive performers and homeless people during the festive period.

[4] The same survey was run during the same timeframe in November 2011, where 2,000 British mums surveyed. The average cost that British mums expected to spend on their Christmas presents was £592.74.

[5] A similar survey was run during the same timeframe in November 2010, where 2,000 British mums surveyed. The average cost that British mums expected to spend on their children at Christmas in 2010 was £204.64.

SOURCE Littlewoods.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.