Welcome!

News Feed Item

Christmas Unwrapped

LONDON, November 26, 2012 /PRNewswire/ --


  • Home retailer Littlewoods.com unveils the true cost of Christmas in 2012 -

 

  • The hidden costs of Christmas shopping on the high street reveals petrol, car parking and impulse buys add a whopping £505.54 to the festive budget
  • 68 per cent of British mums are worried about the cost of Christmas this year
  • The average Christmas present budget is to be cut by £45.76 - 8 per cent reduction on 2011
  • 98 per cent of mums to go without party clothes, hair do's and beauty treatments to ensure the family get what they want
  • WARNING TO HUSBANDS AND BOYFRIENDS - You'll be the first left off the Christmas present list if someone has to budge!

The hidden cost of Christmas

Gifts, twinkly trees, turkeys and a few tipples: there are some costs that mums expect when Christmas comes. However, it would seem that they're just the tip of the iceberg, as new research from leading online retailer Littlewoods.com[1] reveals millions of mums will rack up an additional £505.54[2] of hidden costs during their high street Christmas shopping sprees.

From filling-up the petrol tank to paying for car parking tickets, grabbing lunch and a trip to Santa's Grotto, Britain's mums are spending an average of £72.22 per shopping trip in hidden costs during the festive period. And with the majority of mums shopping 7 times during the joyous season, the cost of Christmas is getting very expensive indeed, before a present has even been bought.

The hidden costs of Christmas present shopping this season:
Food and drink - £178.78
Travel and transport - £133.70
Impulse buys - £110.67
Santa's Grotto - £45.50
Christmas donations - £36.89[3]
TOTAL: £505.54

Gary Kibble, Brand Director at Littlewoods.com said "With pennies stretched this year, it's more important than ever for mums to keep track of where their hard-earned cash is being spent.  Additional extras can soon mount up without putting further strain on the gifting budget and with 32 days to go, the pressures of Christmas for the nation's mums is starting to be felt."

Tightening the spend on Christmas 2012

The economic hardship, stretches in income and job risks have forced Brits to re-consider their spending patterns more than ever before - a major reason why over two thirds of the nation's mums (68 per cent) are worried about the expense of Christmas indulgence and are cutting back on Christmas present spending this year.

Infact, the research revealed how, on average, belts are expected to tighten by £45.76 - down from £592.74 (2011)[4] to £546.98 (predicted spend 2012).

With cutbacks planned, there's no surprise that 77 per cent of mums feel great pressure to get Christmas festivities right and ensure they're economising in the right areas.

WARNING: Who's crossed-off the Christmas present list

When quizzing Britain's mothers about who in the family would be the first to be left off the present list if push came to shove, it was surprising to see it's actually their partners (19 per cent) who'd be struck off in the first instance, behind uncles and aunties (12 per cent), their sisters (11 per cent) and cousins (10 per cent).

Interestingly, 96 per cent of mums said they wouldn't dream of leaving their in-laws off the list for fear of the arguments that could arise between them and their partners and the way they might be perceived as a result.

The same can be said for the kids. Despite reducing their overall Christmas present budget, the amount they spend on the kids is not expected to take the same drop. The research revealed that the average mother will spend £202.93 on the kids this year, only £1.54 short of what they said back in 2011 (£204.47) and £1.71 short on 2010 (£204.64).[5]

Mum's go without

True to a mother's nature of putting their family first, 98 per cent of the 2,000 mums surveyed by Littlewoods.com said they would be going without treats, new party clothes and beauty treatments this Christmas to ensure that everyone else received what they wanted.

State of the Christmas Nation

The research was commissioned by online retailer Littlewoods.com to establish the 'state of the Christmas nation' and determine how the tough economic climate will effect families' Christmases in 2012.

Gary Kibble, Brand Director at Littlewoods.com commented on the research findings, "The research has shown us that despite it being a financially difficult time, Mums are doing what they can to make sure their families have the best Christmas possible. At Littlewoods.com we want to help our customers make Christmas as magical as possible with the ease and convenience of shopping from home and avoidance of hidden extras."

Notes to Editors:

[1] Research carried out on behalf of Littlewoods.com by One Poll; November 2012.

[2] The average mum will spend £72.22 in hidden costs per shopping trip and expects to go shopping 7 times during the festive period. Therefore, calculations would indicate that each UK mum will spend on average £505.54 in hidden costs.

[3] Christmas donations refer to donations to charities, carol singers, festive performers and homeless people during the festive period.

[4] The same survey was run during the same timeframe in November 2011, where 2,000 British mums surveyed. The average cost that British mums expected to spend on their Christmas presents was £592.74.

[5] A similar survey was run during the same timeframe in November 2010, where 2,000 British mums surveyed. The average cost that British mums expected to spend on their children at Christmas in 2010 was £204.64.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.